Showing results by author "Charles D. Schewe"

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    • The Portable M.B.A. in Marketing

    • By: Alexander Hiam, Charles D. Schewe
    • Narrated by: Mario Machado
    • Length: 5 hrs and 24 mins
    • Abridged
    • Overall
      3 out of 5 stars 20
    • Performance
      3 out of 5 stars 7
    • Story
      3 out of 5 stars 7

    The Portable M.B.A. in Marketing offers an upper-level marketing curriculum, updated and applied to today's - and tomorrow's - managers. It illuminates the key issues facing today's companies: the rediscovery of the customer, the quest for total quality, global competition, and the challenges of innovation, all of which are necessary components of the competitive edge in the global economy.

    • 2 out of 5 stars
    • Some good material, but dated and boring

    • By Daniel on 09-05-04

    Regular price: $17.47