Showing results by author "Catharine Findiesen Hays"

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    • Beyond Advertising

    • Creating Value Through All Customer Touchpoints
    • By: Yoram (Jerry) Wind, Catharine Findiesen Hays
    • Narrated by: Karen Saltus
    • Length: 8 hrs and 40 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 2
    • Performance
      3 out of 5 stars 2
    • Story
      3 out of 5 stars 2

    The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics, all grappling with today's unique challenges and opportunities.

    Regular price: $20.99