Showing results by author "Bob Lord"

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    • Converge

    • Transforming Business at the Intersection of Marketing and Technology
    • By: Bob Lord, Ray Velez
    • Narrated by: Michael Butler Murray
    • Length: 7 hrs and 13 mins
    • Unabridged
    • Overall
      4 out of 5 stars 28
    • Performance
      4 out of 5 stars 24
    • Story
      4 out of 5 stars 24

    To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish, one of the world's largest digital marketing agencies, give their unique perspective on how to thrive in this age of disruption. Converge shares their firsthand experience working closely with global brands - including AXE, Intel, Samsung, and Kellogg - to solve business problems at the collision point between media, technology, and marketing.

    • 2 out of 5 stars
    • Nonstop self-congratulations

    • By patchman512 on 11-11-13

    Regular price: $19.95