Showing results by author "Bob Dorf"


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    • Is Your Company Ready for One-to-One Marketing?

    • By: Don Peppers, Martha Rogers, Bob Dorf
    • Narrated by: uncredited
    • Length: 18 mins
    • Unabridged
    • Overall
      2.5 out of 5 stars 6
    • Performance
      1 out of 5 stars 1
    • Story
      2 out of 5 stars 1

    This article from Harvard Business Review offers valuable advice for identifying, differentiating, and interacting with your customers, as well as for customizing your enterprise's behavior. Ultimately, you'll discover how the more your customer's needs vary, the more attractive they will find a learning relationship.

    Regular price: $1.95