Showing results by author "Bernd H. Schmitt"
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Big Think Strategy
- How to Leverage Bold Ideas and Leave Small Thinking Behind
- By: Bernd H. Schmitt
- Narrated by: Sean Pratt
- Length: 4 hrs and 34 mins
How did Apple rebound from a decade-long slump? By creating a product, the iPod, that transformed not just the company, but the entire music industry. How did Whole Foods turn itself into a supermarket empire? By challenging the sacred cows of the food business. And how did Dove differentiate its line of beauty products? By creating the concept of "real beauty". In Big Think Strategy, Bernd Schmitt shows you how to "think big" by sourcing and implementing bold ideas that change markets.
Great Book and highly recommended.
- By Gordon on 10-20-11
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Regular price: $18.89