Showing results by author "Barbara Cave Henricks"

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    • Mastering the New Media Landscape

    • Embrace the Micromedia Mindset
    • By: Barbara Cave Henricks, Rusty Shelton
    • Narrated by: Rusty Shelton
    • Length: 4 hrs and 1 min
    • Unabridged
    • Overall
      4 out of 5 stars 6
    • Performance
      4 out of 5 stars 6
    • Story
      4 out of 5 stars 6

    The giant brands that once dominated the media landscape - Oprah, the New York Times, NPR, CNN - have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer.

    • 5 out of 5 stars
    • Valuable insights that were well structured

    • By Dax on 05-06-16

    Regular price: $14.95