Showing results by author "Barbara Cave Henricks"
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Mastering the New Media Landscape
- Embrace the Micromedia Mindset
- By: Barbara Cave Henricks, Rusty Shelton
- Narrated by: Rusty Shelton
- Length: 4 hrs and 1 min
The giant brands that once dominated the media landscape - Oprah, the New York Times, NPR, CNN - have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer.
Valuable insights that were well structured
- By Dax on 05-06-16
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Regular price: $14.95