Showing results by author "Adella Pasos" in All Categories

Stop Forcing Buy-In. Start Building Something People Want to Belong To. You can train skills. You can set KPIs. But if your team doesn’t believe in the mission, the message, or the meaning behind your brand—it won’t matter. This book is for leaders, entrepreneurs, and HR professionals who are tired of chasing culture with pizza parties and performance reviews. Instead, Adella Pasos reveals how to build a brand identity that inspires belief, loyalty, and lasting impact from the inside out. Inside this culture-shaping blueprint, you'll discover: Why most companies confuse branding with ...

In business, success often depends on more than just the numbers—you need to truly understand your clients, partners, and team. "How to Master Active Listening, Empathy, and Negotiation for Business Growth" will teach you the critical skills of active listening, empathy, and negotiation that lead to stronger relationships, better deals, and ultimately faster business growth. This book breaks down the core techniques to become a better communicator, a more empathetic leader, and a confident negotiator who can close deals and build lasting partnerships. Whether you're dealing with customers...

The Partner Marketing Playbook: How to Co-Market, Co-Sell, and Actually Win Together Finally—a real-world guide to building partner programs that drive revenue, not just press releases. Most partner marketing books talk about “alignment” and “collaboration.” But where’s the ROI? The Partner Marketing Playbook is your no-fluff guide to creating programs that move the needle—whether you’re leading alliances, building channel campaigns, or just trying to prove marketing’s value in a co-sell motion. Inside, you’ll learn: How to build and scale joint GTM campaigns that ...

Why Targeting Everyone is Costing You Everything Stop Casting Wide Nets. Start Landing Real Deals. Still trying to hit revenue goals by blasting generic campaigns to massive lists? That’s not marketing—that’s wishful thinking. In today’s B2B world, focus wins. The Account Based Marketing Strategy is your roadmap to building precision-targeted campaigns that drive real pipeline from your most valuable accounts. Whether you're a startup marketer, an enterprise ABM lead, or a sales leader tired of cold outreach flops—this book shows you how to align marketing and sales around revenue...

Feel Abundant, Spend Smart, and Design a Life You Love—No Matter Your Paycheck You don’t need a six-figure salary to live a rich, meaningful life. You just need the right strategy. How to Live Rich on a Low Income is your guide to building a lifestyle that feels luxurious—without going broke. Whether you’re a student, single parent, side hustler, or simply trying to stretch your paycheck, this book teaches you how to create joy, security, and freedom on any budget. Inside, you’ll learn: How to redefine what “rich” really means (hint: it’s not just money) Smart ways to save ...

Lead Where You Are—Without the Title, the Team, or the Permission Leadership isn’t about having the corner office. It’s about influence, initiative, and impact—and you don’t need a title to start making all three. In How to Be a Leader Even If You're Not in Charge, Adella Pasos delivers a powerful guide for ambitious professionals who want to lead from any seat at the table. Whether you’re early in your career, overlooked for a promotion, or working in a team that undervalues your voice—this book shows you how to step up with confidence, command respect, and drive change ...

Lead Boldly—Without Raising Your Voice You don’t have to be loud to be a leader. You don’t have to network endlessly, dominate meetings, or become someone you’re not. In fact, your quiet strength might be the very thing the world needs most. Quiet Power: Leadership for Introverts is a practical, empowering guide that helps introverts lead with authenticity, influence, and confidence—on their own terms. Written by entrepreneur and business strategist Adella Pasos, this book breaks the myth that only extroverts rise to the top. Inside, you’ll learn: How to turn your listening ...

UPDATED 2020 Edition - Are you interested in learning how email marketing can improve your business and profits? Tired of getting nowhere fast? The email marketing playbook is a strategic guide that explains how to get started in email marketing, ways to generate a large list of prospects and the best types of email tactics to use so you can start making money today. If you want to learn everything you’ll ever need to know about email marketing, this is the book for you! What is inside of this book? >> Email Marketing Basics Best Practices for Email Marketing How to Choose an Email ...

Are you interested in learning how content marketing can improve your business and profits? Tired of getting nowhere fast? The content marketing playbook is a strategic guide that explains how to source, produce, organize, distribute and promote valuable content that attracts new customers. This is perfect for anyone who wants to sell products or services, anyone who works in marketing, sales or management and is interested in learning how to acquire more customers. UPDATED 2020 EDITION - Content marketing will specifically address your customers problems, provide them with your solution ...

Discover the Proven Strategies to Make Your First $1K in Sales Using Social Media! Are you tired of posting endlessly on social media without seeing real results? Do you want to turn your followers into paying customers but don’t know where to start? How to Use Social Media to Make Your First $1K in Sales is your step-by-step guide to transforming your social media presence into a powerful sales machine. In this book, you’ll learn: The best social media platforms to start selling on today How to build a brand that attracts buyers (not just likes!) Proven content strategies that drive ...

"The Profit Mindset: How to Think Like a Successful Entrepreneur" is a comprehensive guide to mastering the mental and emotional habits of highly successful entrepreneurs. Written by a seasoned entrepreneur and business coach, this book will teach you how to develop the mindset and strategies needed to achieve financial success in today's competitive business landscape. The book delves into the key principles and strategies that successful entrepreneurs use to create and scale profitable businesses. It covers topics such as setting and achieving goals, developing a powerful vision, creating...

Do you dream of becoming your own boss but have no experience to get started? "How to Become an Entrepreneur with Zero Experience" is the ultimate beginner's guide to turning your entrepreneurial dreams into reality—no prior knowledge required! This book provides you with step-by-step instructions, easy-to-understand strategies, and actionable tips to help you launch and grow your own business from scratch. Whether you're completely new to entrepreneurship or just unsure where to begin, this book breaks down the essentials in a simple, digestible way. What You'll Get Inside This Book: ...

Welcome to "From Paycheck to Prosperity," the podcast dedicated to guiding you on the journey from relying on a paycheck to achieving true financial prosperity through entrepreneurship. Join your host, Adella Pasos, as she shares her wealth of knowledge and experience in the world of business, entrepreneurship, and financial empowerment. Learn how to successfully transition from a salaried job to a thriving business owner. Adella's here to provide you with the resources, insights, and motivation you need to start, run, and grow your own business.

Showing appreciation to customers is one of the most effective ways to build loyalty, strengthen relationships, and encourage repeat business. But a simple "thank you" isn’t always enough. Odd Ways to Say Thanks to Customers explores creative, unexpected, and memorable ways to express gratitude that will leave a lasting impact. Inside, you’ll discover: Unique and unconventional ways to show appreciation How to use surprise and delight strategies to strengthen customer relationships Budget-friendly thank-you ideas that make an impression The psychology behind customer loyalty and ...

Take Back Your Mondays and Start Fresh Every Week! Do you dread Mondays? Do you wake up feeling stuck, unmotivated, or overwhelmed by the week ahead? It’s time to change that! Mondays Are for Fresh Starts is your guide to transforming the way you approach your week—helping you reset, refocus, and reclaim your energy for success. In this uplifting book, you’ll discover: How to shift your mindset and turn Mondays into opportunities Simple morning routines to boost productivity and motivation Strategies to set weekly goals with purpose and clarity How to create work-life balance without ...

Unlock the secrets to giving smarter and living richer with 'The Philanthropic Mindset.' This groundbreaking book shows you how to align your values with your giving, and teaches you how to make the most impact with your philanthropy. This book written by business expert, Adella Pasos, Discover how to create a philanthropic plan that fits your lifestyle, and learn how to give in a way that brings joy and fulfillment to both you and the recipients of your generosity. 'The Philanthropic Mindset' is the ultimate guide to making a difference while living the life you want. Grab your copy of ...

Are you tired of living paycheck to paycheck? Do you dream of financial freedom and achieving your goals without worrying about money? Look no further! "Wealth: A Beginner's Guide to Private Wealth" is the ultimate guide for anyone looking to take control of their finances and build a solid foundation for a wealthy future. This book will teach you the practical steps and proven strategies needed to turn your financial dreams into reality. With easy-to-understand language and real-life examples, this book is perfect for anyone, regardless of their current financial situation. Don't wait any ...