Mostrando resultados por narrador "Macatcom" en Todas las categorías

Published in 1980, Michael E. Porter's Competitive Strategy went against the accepted wisdom of the time that said firms should focus on expanding their market share. Porter claimed they should, in fact, analyze the five forces that mold the environment in which they compete: new entrants, substitute products, buyers, suppliers, and industry rivals. Then they could rationally choose one of three "generic strategies" - lowering cost, differentiating their product, or catering to a niche market.

Democracy and Its Critics is a modern classic that integrates Robert A. Dahl's democratic thinking as it developed over the course of his academic career. It makes an important contribution to theories about democracy and remains widely cited and debated. Dahl offers an interpretation of democratic theory and practice that is relevant to the modern world and that pays special attention to the problems highlighted by people who criticize democracy.

Richard Dawkins' 1976 investigation into the science of evolution has become an enormous success, selling over a million copies in 25 languages. Drawing on the work of renowned evolutionary scientists, Dawkins makes his argument about evolution by focusing on the gene itself. While others considered evolution to occur at the level of the individual or the group, here Dawkins sees the process of natural selection differently.

The Problem of Slavery in the Age of Revolution, 1770-1823 offers a thorough account of the emergence of the antislavery movement in Britain and the United States. But what makes the work unique is the way it explores and unpicks the complex relationships between changes in our understanding of what is moral, the impact of political action, and its effect on social change.

"Common Sense" was published in 1776, at a time when America, then a colony of Great Britain, was teetering on the brink of war. It was an immediate success, a best seller, and was credited with galvanizing the people of America and George Washington's army. Paine's approach followed a path blazed by earlier thinkers such as John Locke and Thomas Hobbes, though he radicalized both their positions. For Paine, British rule in America amounted to little more than tyranny.

London-born, Cambridge-trained historian Tony Judt explains how postwar European history reflects the drawn-out consequences of World War II - beginning with Nazi Germany's surrender in 1945 and ending with the collapse of the Soviet Union (1989-91). No historian before had written in such detail about recent European history, using those two events as bookends. Nor had anyone gone to such lengths to argue that Eastern and Western Europe - large nations and small - had a key characteristic in common.

World Order draws together Henry Kissinger's thinking on how we make sense of the world politically. Kissinger identifies four principal competing methods by which order has been and is still sought. Those four conceptions are European, Chinese, Islamic, and American. None of these has been accepted as dominant. Kissinger asks whether a new, universal world order can be developed today.

Famous as an accomplished poet, T. S. Eliot was also the author of some highly important literary criticism. First published in 1920, The Sacred Wood collects 13 of Eliot's early critical essays. He intended them to be a statement of his principles for literary achievement. These concepts - and the works that Eliot wrote after setting out his principles - inspired many major poets of the twentieth century. Some wanted to imitate him, while many others looked to disagree with him.

A professor at Harvard Business School, Kotter spent years coaching organizations - large and small; successful, less successful, and nearly bankrupt - through their own change processes. Some worked; others didn't. Distilling wisdom from these experiences, Kotter identifies eight common mistakes managers make implementing change. He then uses them to propose an eight-stage model that he argues can lead to successful organizational transformation.

Stanley Milgram was a young researcher at Yale in the 1960s when he recruited volunteers to help in a psychology experiment. These volunteers were asked to give electric shocks to "learners" whenever they got an answer to a question wrong. The "learners" were in on the deception, and were not actually receiving shocks, but the volunteers were unaware of this. To widespread surprise, Milgram reported that 40 to 65 percent of his volunteers did what the researcher told them, and gave the maximum shock to the "learners" even when they screamed in pain.

David Hume's book tackling the subject of belief in God is among the most influential in Western philosophy. Published in 1779, three years after Hume's death, without featuring the author's name, the book was deeply controversial in its day. It is now considered a masterpiece and Hume is regarded as one of the greatest philosophers writing in English.

Iranian American writer and scholar Hamid Dabashi wrote Iran: A People Interrupted amid the political fallout following the 9/11 terrorist attacks on New York - his adopted city - in 2001. As US President George W. Bush declared a "war on terror" and named Iran as part of an "axis of evil" that supported terrorism, Dabashi offered an insider's insight into the Iranian psyche.

Northern Irish academic, novelist, and broadcaster C. S. Lewis' 1943 philosophical work The Abolition of Man is subtitled Reflections on Education with Special Reference to the Teaching of English in the Upper Forms of Schools. It is about the power of education to shape the minds of individuals and improve society (or harm it, if badly done), and encompasses everything from the scientific worldview at the time to philosophical arguments about right and wrong.

James E. Lovelock says the Earth (Gaia) is a superorganism, made up of all living things, interacting with the air, the oceans, and the surface rocks of the planet. He suggests Gaia takes an active role in keeping the planet safe for life, with automatic feedback mechanisms making adjustments as needed. Lovelock describes feedback mechanisms that are widely accepted. It is the implication that Gaia is somehow self-aware that is controversial.

In 2009's Liquidated, anthropologist Karen Z. Ho takes the tools of ethnographic research, which are traditionally used to study distant societies, and instead uses them to dissect the culture of high finance on New York's famous Wall Street. Through close observation of the daily lives of the bankers working there, and the beliefs, rituals, and timeframes that define them, Ho uncovers a distinct culture in which she finds the ultimate causes of the financial crises of recent times.

The emergence of China as a major player on the international stage is one of the most significant developments in contemporary geopolitics - the study of the effects of geography (both human and physical) on international relations. Kang's call for understanding of and engagement with China, rather than containment and confrontation, makes China Rising a "must-listen" for anyone interested in international politics.

Philosopher Mary Wollstonecraft's 1792 work A Vindication of the Rights of Woman is a key text in the development of what we now know as feminism. Written in the atmosphere created by the French Revolution, which made radical change seem possible, Wollstonecraft's work challenges the idea that society's oppression of women is entirely natural. While her male contemporaries happily argued for the fundamental freedoms of all men, few were interested in extending these revolutionary rights to women.

Do people always act rationally and in their own best interests? US economist Richard Thaler and legal scholar Cass Sunstein did not believe so, and were convinced that psychological factors often stopped people from making the best decisions. Their 2008 work Nudge: Improving Decisions About Health, Wealth and Happiness argues that governments should "nudge" citizens to make better choices in all sorts of areas, from eating habits, to health, to financial planning.

American sociologist and priest Jay MacLeod's 1987 work Ain't No Makin' It is groundbreaking for the novel way it combines field research with theory. The book follows the lives of two groups of young men from a low-income housing project in the greater Boston area. In it, MacLeod shows how poor people who aspire to live the American dream face many more obstacles than their middle-class counterparts.

Our Common Future is a joint work produced in 1987 by a United Nations commission headed by former Norwegian Prime Minister, Gro Brundtland. Intended to respond to a growing number of environmental concerns faced by the global community, it recognized the need for long-term strategies to manage natural resources. It says we must act collaboratively to protect the environment, while at the same time stimulating economic and social development.