Mostrando resultados por narrador "David Drummond" en Todas las categorías

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

Jack Taggart, an undercover Mountie, lives in a world where the good guys and the bad guys change places in a heartbeat. Taggart is very good at what he does. Too good to be playing by the rules. The brass decide to assign a new partner to spy on him.Taggart's new partner discovers a society dependent upon unwritten rules. To break these rules is to lose respect. To lose respect is to lose one's life. Loose Ends is terrifying. It is a tale of violence, corruption, and retribution, but it is also a story of honour and respect.

The greatest obstacle to sound economic policy is not entrenched special interests or rampant lobbying, but the popular misconceptions, irrational beliefs, and personal biases held by ordinary voters. This is economist Bryan Caplan's sobering assessment in this provocative and eye-opening book.

In Volume One of the Crimson Shadow series, young Luthien Bedwyr rebelled against the vicious rule of Wizard-King Greensparrow and his cruel wizard-lords. In Volume Two, he made use of a magical cape that renders its wearer invisible---except for a lingering crimson silhouette.

Now, the evil Greensparrow is back - and with a vengeance. Using dark, hideous magic, Greensparrow has taken the form of a massive dragon - a virtually unstoppable force that only Luthien can defeat.

This work offers a firsthand account of the Battle of Tora Bora and an insider's look at the extraordinary nature of America's supersecret counterterrorist unit---an elite and mysterious group known as Delta Force.

Includes books one through four in the AL:ICE series: AL:ICE, AL:ICE-9, AL:ICE: Resurrection, and AL:ICE: Space War.

This intriguing, suspense-packed novel is the fourth Jack Taggart Mystery in the series commencing with Loose Ends, Above Ground, and Angel in the Full Moon. This time the implacable Mountie Jack Taggart goes undercover to follow the trail of a cheap Saturday-night special found at the scene of a murder. He traces the gun from the manufacturer to the person it was stolen from and through several criminals, until the trail leads him to a suspected heroin importer.

At once an incredible adventure narrative and a penetrating biographical portrait, Egan's book tells the remarkable untold story behind Edward Curtis's iconic photographs, following him throughout Indian country from desert to rainforest as he struggled to document the stories and rituals of more than eighty tribes. Even with the backing of Theodore Roosevelt and J.P. Morgan, it took tremendous perseverance. The undertaking changed him profoundly, from detached observer to outraged advocate.

High in the mountains, deep in the safety of a cave, a brood of dragons is born. The four young ones are among the last of a dying breed---the final hope for dragons' survival. But hope shatters when a murderous group of slave-trading dwarves breaks into the cave, leaving death and destruction in its wake. Only young Auron, a rare scaleless gray dragon, manages to escape.

In 1962, boxing writers and fans considered Cassius Clay an obnoxious self-promoter, and few believed that he would become the heavyweight champion of the world. But Malcolm X, the most famous minister in the Nation of Islam, saw the potential in Clay, not just for boxing greatness, but as a means of spreading the Nation’s message. The two became fast friends, keeping their interactions secret from the press for fear of jeopardizing Clay’s career.

While serving with the Peace Corps in Swaziland, Thomas Cowan encountered the work of Rudolf Steiner and Weston A. Price - two men whose ideas would fascinate and challenge him for decades to come. Both drawn to the art of healing and repelled by the way medicine was - and continues to be - practiced in the United States, Cowan returned from Swaziland, went to medical school, and established a practice.

In early May 2006, a young British climber named David Sharp lay dying near the top of Mount Everest while forty other climbers walked past him on their way to the summit. A week later, Lincoln Hall, a seasoned Australian climber, was left for dead near the same spot. Hall's death was reported around the world, but the next day he was found alive after spending the night on the upper mountain with no food and no shelter.

The ability to make sound and timely decisions is the mark of a good leader. But when leaders with otherwise strong track records suddenly begin making poor decisions - as seen in the recent corporate scandals that rocked the business world - the impact can be widespread. In The Stress Effect, leadership expert Henry L. Thompson argues that stress is often the real culprit behind this leadership failure.

When called to do battle many light years from home, the first Marine Interstellar Expeditionary Unit rose to the challenge - and now thousands of enslaved humans have been freed from the alien yoke. But Earth is 21 years older than the home planet they originally left, and the Marines need time to retrain and readjust - time they do not have, due to the bizzare disappearance of a detachment of their brothers- and sisters-in-arms. It is a mystery, but there is a starting point: an ancient wormhole threading through the Sirius system. Whatever waits on the other side must be confronted, with stealth, with force, and without fear.

In this spellbinding new history, David Goldfield offers the first major new interpretation of the Civil War era since James M. McPherson's Battle Cry of Freedom. Where past scholars have interpreted the war as a triumph of freedom, Goldfield sees it as America's greatest failure: the result of a breakdown caused by the infusion of evangelical religion into the public sphere.

As Carl Safina's compelling natural-history adventure makes clear, the fate of the leatherback turtle is in our hands. The distressing decline of these ancient sea turtles in Pacific waters and their surprising recovery in the Atlantic illuminate the results - both positive and negative - of our interventions and the lessons that can be applied, globally, to restore the oceans and their creatures. We accompany award-winning natural-history expert Safina and his colleagues as they track leatherbacks across the world's oceans and onto remote beaches of every continent.

Founded 100 years ago by the inventor of dynamite, the Nobel Prize is the world's most celebrated and controversial honor. It grants its winners instant celebrity and acclaim for "service to mankind", despite accusations that it is too trendy, arbitrary, and narrow-minded. In examining both its fame and notoriety, Burton Feldman opens up the Nobel institution and process: how it originated, how it works, and how it is influenced by outside pressures (political, moral, personal, and academic).

Jackie Robinson heroically broke the color barrier in 1947. But how—and, in practice, when—did the integration of the sport actually occur? Bill Madden shows that baseball’s famous black experiment” did not truly succeed until the coming of age of Willie Mays and the emergence of some star players—Larry Doby, Hank Aaron, and Ernie Banks—in 1954. And as a relevant backdrop off the field, it was in May of that year that the US Supreme Court unanimously ruled, in the case of Brown v. Board of Education, that segregation be outlawed in America’s public schools.

Everybody seems to take it for granted that the world is getting more secular - that faith is doomed by modernity. Scientists, secularists, and atheists applaud the change; religious believers lament it. But here's the thing: They're all wrong, and acclaimed author Rodney Stark has the numbers to prove it. The Triumph of Faith explodes the myth that people around the world are abandoning religion.

The sudden passing of Justice Antonin Scalia shook America. After almost 30 years on the Supreme Court, Scalia had become as integral to the institution as the hallowed room in which he sat. His wisecracking interruptions during oral arguments, his unmatched legal wisdom, his unwavering dedication to the Constitution, and his blistering dissents defined his leadership role on the court and inspired new generations of policymakers and legal minds.