Mostrando resultados por narrador "David Drummond" en Todas las categorías

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

In the Vietnam War, American "rough riders" drove trucks through hostile territory delivering supplies, equipment, ammunition, weapons, fuel, and reinforcements to troops fighting on the war's ever-shifting front lines. But, all too often, the convoys themselves became the front lines. Frank McAdams, a Marine Corps lieutenant, learned that the hard way during a tour of duty that began right after the 1968 Tet Offensive and the siege at Khe Sanh.

On the eve of the Civil War, one soldier embodied the legacy of George Washington and the hopes of a divided land. Both North and South knew Robert E. Lee as the son of Washington's most famous eulogist and the son-in-law of Washington's adopted child. Each side sought his services for high command. Lee could choose only one. The decision he made would change history.

A thrilling, moment-by-moment account of one of the most famous events of World War II - the sinking of PT-109 and John F. Kennedy's heroic actions that saved his crew - and a fascinating examination of how that extraordinary episode shaped the future president's life.

Are history books giving us the whole story? Or is civilization far more complex and for older than we have been taught? Our school textbooks barely mention the 6,000-year-old Sumerian civilization, yet the latest archaeological findings at sites such as Jericho, and most recently, Gobekli Tepe in Turkey, have been dated to 10,000 BC. Civilization goes back at least another 10,000 years, if we are willing to believe what our ancestors themselves claimed.

A sharp and illuminating history of one of capitalism's longest-running tensions - the conflicts of interest among public-company directors, managers, and shareholders - told through entertaining case studies and original letters from some of our most legendary and controversial investors and activists.

Acclaimed historians Robert M. Utley and Wilcomb E. Washburn examine both small battles and major wars - from the Native rebellion of 1492 to Crazy Horse and the Sioux War to the massacre at Wounded Knee.

Realizing that nobody else will take charge, and with the support of both dwarves and elves, Luthien and his followers stage guerilla raids on town after town. Luthien and his forces defeat scores of enemies and win huge numbers of allies. In the end, King Greensparrow sues for peace. Yet Luthien and Brind'Amour recognize that even in this time of celebration, Greensparrow cannot be trusted, and that the rumblings of a larger battle---for the freedom of the known world---loom in the not-too-distant future.

For more than two years, author and psychotherapist Gary Greenberg has embedded himself in the war that broke out over the fifth edition of the Diagnostic and Statistical Manual of Mental Disorders (the DSM) - the American Psychiatric Association's (APA) compendium of mental illnesses and what Greenberg calls "the book of woe". Since its debut in 1952, the book has been frequently revised, and with each revision, the "official" view on which psychological problems constitute mental illness has changed.

Scattered across a continent and scarred by their harsh experiences on the path to adulthood, the three dragon siblings are among the last of a dying breed---the final hope for their species' survival. After being separated by dwarf slave traders who found their nest, the brothers and sister---Auron, the rare scaleless gray; Wistala, the green female; and Copper, the embittered cripple---are reunited. But their reunion is not a happy one, since the three find themselves at odds over the coming human war.

Many millennia ago, the human race was enslaved by the An - a fearsome alien people whose cruel empire once spanned the galaxies, until they were defeated and consigned to oblivion. But a research mission to the planet Ishtar has made a terrifying - and fatal - discovery: The Ahanu, ancestors of the former masters, live on, far from the reach of Earth - born weapons and technology ... and tens of thousands of captive human souls still bow to their iron will.

This first entry in John Dos Passos's celebrated U.S.A. trilogy paints a grand picture of the United States at the dawn of the twentieth century.

For the last 10 years, psychologist Sam Gosling has been studying how people project (and protect) their inner selves. By exploring our private worlds (desks, bedrooms, even our clothes and our cars), he shows not only how we showcase our personalities in unexpected - and unplanned - ways, but also how we create personality in the first place, communicate it to others, and interpret the world around us.

In just over three years, real estate giant Tishman Speyer and its partner, BlackRock, lost billions of investors' dollars on a single deal. In Other People's Money, Charles V. Bagli, the New York Times reporter who first broke the story of the sale of Stuyvesant Town - Peter Cooper Village takes listeners inside the most spectacular failure in real estate history, using this single deal as a lens to see how and why the real estate crisis happened.

The religious turn to their faith to find meaning. But what about the many people who lead secular lives and are also hungry for meaning? What guides, what approaches are available to them? Distinguished philosophers Hubert Dreyfus and Sean Dorrance Kelly explain that a secular life charged with meaning is indeed within reach.

With 1919, the second volume of his U.S.A. trilogy, John Dos Passos continues his "vigorous and sweeping panorama of 20th-century America" ( Forum), lauded on publication of the first volume not only for its scope but also for its groundbreaking style. The novel opens to find America and the world at war, and Dos Passos's characters, many of whom we met in the first volume, are thrown into the snarl.

P. M. Forni, author of Choosing Civility, turns his attention to the importance of thinking in our lives and gives listeners a remedy for the Age of Distraction.

Known to history as "Dunmore's War", the 1774 campaign against a Shawnee-led Indian confederacy in the Ohio Country marked the final time an American colonial militia took to the field in His Majesty's service and under royal command. Led by John Murray, the fourth Earl of Dunmore and royal governor of Virginia, a force of colonials including George Rogers Clark, Daniel Morgan, Michael Cresap, Adam Stephen, and Andrew Lewis successfully enforced the western border established by treaties in parts of present-day West Virginia and Kentucky.

Like so many others, David Lebovitz dreamed about living in Paris ever since he first visited the city in the 1980s. Finally, after a nearly two-decade career as a pastry chef and cookbook author, he moved to Paris to start a new life. Having crammed all his worldly belongings into three suitcases, he arrived, hopes high, at his new apartment in the lively Bastille neighborhood.

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.