Showing results by narrator "Erik" in All Categories

How businesses can harness the power of online consumer reviews. More than seventy percent of consumers now consult online reviews before making purchases, and they take those picks and pans very seriously. A disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article, or newspaper critic. No wonder many businesses feel terrified by the review-driven marketplace.

A new book in the nationally bestselling series that has wowed critics and readers alike. David Loogan returns! Loogan is living in Ann Arbor with Detective Elizabeth Waishkey and her daughter, Sarah. He's settled into a quiet routine as editor of the mystery magazine Gray Streets-until one day...

No, it is not all in your head: life is stressful, and some lives more so than others. Yet people react to the same situations differently, and recognizing the difference between what we can control and what we can’t is crucial for stress management - and it is an awakening in and of itself.

The Little Book of Likes is dedicated to helping small (and very small) nonprofits build an audience on social media platforms like Facebook and Twitter. This short guide leads Executive Directors and nonprofit marketing managers through the ins and outs of a simple social media strategy that is effective and sustainable. With real-world practical advice, it recognizes that nonprofit managers usually have better things to be doing than updating Facebook.

Summer 1964: Beatlemania hits the States, and the world mourns the loss of JFK. For 11-year-old Gus LeGarde, the powerful events that rocked the nation serve as a backdrop for the most challenging summer of his life.

The long-awaited story of the science, the business, the politics, the intrigue behind the scenes of the most ferocious competition in the history of modern science—the race to map the human genome. On May 10, 1998, biologist Craig Venter, director of the Institute for Genomic Research...

In seven simple, yet vital steps Dan Solin, New York Times best-selling author of The Smartest Investment Book You'll Every Read, takes the mystery out of successful investing and shows everyone, no matter what their income or expertise in money matters, how to take control of their financial lives, ignore the "experts", and grow a nest egg. Solin's approach mirrors that of the most successful investors in the world.

Jack Sullivan is a man of few words. His cold emotionless countenance shields any glimpse of the human being within. If he didn't hire me to help his daughter, I'd suspect the man sold his soul for success. He's classically handsome. Confident. Scratch that. He's one cocky mo-fo. Admittedly, I don't have the best track record at picking decent guys, but I'm pretty positive this brooding billionaire with a massive ego is one flashing red warning light.

Time is the ultimate scarce resource and thus quintessentially a topic for economics, which studies scarcity. Starting with the observation that time is increasingly valuable given competing demands as we have more things we can buy and do, Spending Time provides engaging insights into how people use their time and what determines their decisions about spending their time.

One of the biggest challenges for new managers is how to get the best out of each of their team members so they achieve superior results—and make you, the new manager, look good! In Bare Knuckle People Management authors Sean O’Neil and John Kulisek cut through the crap to show managers how to push their teams to success, not by following fluffy leadership training but by using the skills that got them promoted in the first place. Forget kumbayas or one-minute managing....

“There's the mission the public knows, and the mission we'll never see. Matthew Palmer knows both, which is what makes The American Mission crackle with complexity and authenticity. What a debut.” —Brad Meltzer, #1 New York Times-bestselling author of The Fifth Assassin Global...

When I agreed to take my brother's new business partner out to dinner, I figured it would be just like any other boring business meeting. Then Jensen Sparks walks in the door and changes everything. There's no denying our attraction—it sizzles from the moment our hands touch, and I know that my rules of never mixing business with pleasure just flew right out the freaking window.

President Andrew MacIntyre was having a pretty good first year in the Oval Office. Suddenly, during what should have been a peaceful Christmas season, he's facing one of the worst national security crises in American history. And, it's being masterminded out of a sleazy New Mexico strip joint? What the hell?

Do you want to dump your dog because he tries to escape your yard? Barks too much? You-know-whats in the house? Doesn’t play well with others? Chewed up your favorite pair of shoes? You wouldn’t be the first person asking to “return” your pet. And dog rescuer Randy Grim has heard every reason under the sun. But before you load Fido into the back of your car, listen to this book. In it, Randy addresses the concerns of dog guardians everywhere by responding to letters that he’s actually received.

Imagine your entire life being turned upside down in a matter of hours. Everything in your life that held utility is now worthless, and your only currency is your will to survive. In an ironic twist of fate, Remy's quick thinking in a moment of desperation has presumably sealed his fate. In the blink of an eye, the world has gone horribly wrong. An army of enemies has arisen from a place worse than the depths hell itself. Remy is trapped.

Front-line employees who deal directly with customers are the face of any organization. Not only do they have the most impact on how a brand is perceived, but they are also the most valuable source of insight into what customers want and how to give it to them. Unfortunately, as management experts Chris DeRose and Noel M. Tichy explain, most organizations don't know how to evaluate the risk of giving employees more autonomy. Tichy and DeRose offer powerful examples of front-line leadership.

For decades, Alex Hunt, Matt Salem, and the Behaviorally team have partnered with world-leading brands to apply behavioral research to consumer decision-making. In unPACKED, they spill industry secrets for creating value in the most important moment in marketing: the purchase transaction. Through real-world case studies and practical frameworks, unPACKED equips you to make smarter decisions and maximize your packaging’s potential. Acquire invaluable benchmarks for setting expectations. Learn how to achieve packaging effectiveness with confidence and precision.

Many marketplace Christians have wrestled with these questions in their lives and in their work. But, from entrepreneurs to assembly line workers, from high-paid execs to minimum-wage hospitality staff, more Christians are becoming overwhelmingly filled with renewed purpose as they realize that their work has a role in God's kingdom plan.

It's the time of the Great Dionysia, the largest arts festival of the ancient world, held each year in honor of Dionysos, the god of wine. But there's a problem: A ghost is haunting Athens's grand theater. Nicolaos and his clever partner in sleuthing (and now in matrimony), the priestess Diotima, are hired to rid the theater of the ghost so that the festival can begin. With the help of Theokritos, the high priest of Dionysos, they exorcise the ghost publicly while secretly suspecting that a human saboteur is the actual culprit.

Stephen R. Covey, in The 7 Habits of Highly Effective People, discusses the seven habits which can help us achieve internal happiness, satisfaction, and success. Covey believes this is crucial for true effectiveness.