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The secret to taking your business from mediocre to meaningfully different? Thinking like a marketer. It's also the secret to moving your organization from status quo to success story, and from busy to profitable. In an accessible, practical new guidebook, acclaimed marketing expert Kate Colbert offers fresh insights into the actions and attitudes that can accelerate your business success, sharpen your daily work, and balance your efforts to create value for customers while capturing value for the bottom line.

The Internet today connects roughly 2.7 billion people around the world, and booming interest in the "Internet of things" could result in 75 billion devices connected to the web by 2020. The myth of cyberspace as a digital utopia has long been put to rest. Governments are increasingly developing smarter ways of asserting their national authority in cyberspace in an effort to control the flow, organization, and ownership of information.

One of the most beautiful, soul-stirring stories in the Bible is the loving, moving account of Ruth and Boaz. Ruth means that which lovingly clings. Boaz means God's truth. These are the two pillars which lead to the Holy of Holies within you.

Our intuition about how things should behave is usually right in the everyday world. We see the baseball soar in the air, arc, drop, and lie stationary on the ground. Through data gathered by our senses and basic knowledge of the laws of classical mechanics, the motion of a ball makes perfect sense. But enter the world of the tiniest particles on earth—the motion of electrons, the shapes of molecules—and everything we think we know about the world radically changes.

An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.

Technology is evolving faster than we are. As our BlackBerry devices, tablets, and digital capabilities become more and more complex we understand less and less about how they work. we no longer read the instruction manual before powering on, and we demand intuitive interfaces that get us up and running right away. But how many of us actually stop to think about potential threats to our privacy?Our passports broadcast our personal information and could allow terrorists to target us by nationality.

Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th-century technology to communicate with 21st-century customers.

Faith, Hope and Healing presents remarkable stories of what happened to patients who followed Dr. Siegel's advice. You'll meet courageous women and men who have not only been cured of cancer, but have also found deeper faith, hope, joy, and healing by coming to terms with their own mortality.Grouped into sections on faith, hope, and healing, these first-person accounts and Siegel's insightful commentaries encourage and help you to develop a survivor's attitude and personality traits.

This audiobook - entertaining for both adults and children - follows the fantastical adventures of a little girl named Alice who falls down a rabbit hole into a nonsensical world full of peculiar creatures.

The Pleistocene is the epoch of geologic time closest to our own. It’s a time of ice ages, global migrations, and mass extinctions - of woolly rhinos, mammoths, giant ground sloths, and not least early species of Homo. It’s the world that created ours. But outside that environmental story there exists a parallel narrative that describes how our ideas about the Pleistocene have emerged.

Agility is to enterprises what health is to humans. There are some foundational principles that can be broadly applied, but the definition of healthy is very specific to each individual. Enterprise Agility takes a similar approach with regard to agility: it suggests foundational practices to improve the overall health of the body culture, mindset, and leadership and the health of its various organs: people, process, governance, structure, technology, and customers. The book also suggests a practical framework to create a plan to enhance agility.

From Andy Anderson, founder & CEO of Ultimate You - the innovative fitness, nutrition, and coaching franchise that is transforming lives and minds Down Under - comes a clear, actionable, step-by-step process that will help anyone make dramatic changes in life and health. Anderson himself is a true embodiment of transformation: After years of excessive drinking and wallowing in self-doubt, he found the strength to dramatically improve his health, defeat depression, become a professional athlete, and build a seven-figure business with over sixty staff members and thousands of clients.

Success is not a matter of luck, an accident of birth, or a reward for virtue. Success is a matter of decision, commitment, planning, preparation, execution, and recommitment. Success doesn't come to you; you must go to it.

We all know expectations matter - in school, in sports, in the stock market. From a healing placebo to a run on the bank, hints of their self-fulfilling potential have been observed for years. But now researchers in fields ranging from medicine to education to criminal justice are moving beyond observation to investigate exactly how expectations work - and when they don’t. In Mind Over Mind, journalist Chris Berdik offers a captivating look at the frontiers of expectations research, revealing how our brains work.

Kosher? That means the rabbi blessed it, right? Not exactly. In this captivating account of a Bible-based practice that has grown into a multibillion-dollar industry, journalist Sue Fishkoff travels throughout America and to Shanghai, China, to find out who eats kosher food, who produces it, who is responsible for its certification, and how this fascinating world continues to evolve.

Say good-bye to your beloved Benjamins, because the world is going cashless. So says David Wolman, and in The End of Money, he explores the drastic implications. How is it happening? What's at stake? Why does it matter? Each chapter of this timely and fascinating audiobook focuses on a specific aspect of the coming cashlessness. All told, The End of Money offers everything there is to love about popular nonfiction, rendering a complex subject entertaining and easily approachable for a wide audience while proving the ultimate adventurousness inherent in a curiosity about the workings of the world.

Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.

Savage Will brings to life a remarkable story of perseverance, heroism, and survival: the true tale of the American medics and nurses who endured two months in Nazi-occupied Albania - and the fearless citizens and Allied intelligence officers who risked all to save them. On a cold morning in war-ravaged Sicily in 1943, men and women of the 807th Medical Air Evacuation Squadron boarded a routine flight to the Italian mainland to care for wounded soldiers.

Few people know much about stem cell research beyond the ethical questions raised by using embryos. But in the last decade, stem cell research has made huge advances toward eliminating some of our most intractable diseases. Now this sweeping and accessible book introduces us to this cutting-edge science, which will revolutionize medicine and change the way we think about and treat disease.

Customers will pay for convenience. And they'll choose to do more business over time with the people and companies that make their lives more convenient. This audiobook shows you how to leverage convenience as a powerful way to differentiate yourself from your competition. You'll learn six compelling strategies, supported by numerous examples and case studies, that will fuel your plan to create a focus on convenience for your customers.