Mostrando resultados por narrador "L.J. Ganser" en Todas las categorías

To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.

Donald Trump is the first American president to regard liberal values with open contempt. He has company: the leaders of Italy, Hungary, Poland, and Turkey, among others, are also avowed illiberals. What happened? Why did liberalism lose the support it once enjoyed? In What Was Liberalism?, James Traub returns to the origins of liberalism, in the aftermath of the American and French revolutions and in the works of such great thinkers as John Stuart Mill and Isaiah Berlin.

In the 1920s cotton buyer Earle Dickson worked for Johnson & Johnson and had a klutzy wife who often cut herself. The son of a doctor, Earle set out to create an easier way for her to bandage her injuries. Band-Aids were born, but Earle's bosses at the pharmaceutical giant weren't convinced, and it wasn't until the Boy Scouts of America tested Earle's prototype that this ubiquitous household staple was made available to the public.

There isn’t much Paulie Pastrami can do. He has trouble matching his socks, he doesn’t know how to whistle, and he’s usually picked last for sports. Yet Paulie plans to do one very important thing before turning eight years old. He wants to achieve world peace. Paulie begins with small things. He is kind to his little sister and his school principal. He starts being nicer to animals and even reads to trees. And when Paulie begins sharing cupcakes with strangers, he learns it really isn’t that hard to spread peace and kindness.

In The Mysterious Murder of JFK's Mistress, Ron Rosenbaum investigates the murder of Mary Pinochet Meyer, whose affair with President John F. Kennedy became tabloid fodder, and who was found shot to death on October 12, 1964. Immediately after her death, one of the CIA's top priorities was finding the diary in which Meyer chronicled her relationship with the late president and the secrets they shared.

Historians still agree about the date of Columbus' voyage. But did this European adventurer discover America? We now know that certain explorers from other parts of the globe set foot on American shores long before 1492: and that others may have done so. And "discovery" takes on a different meaning when the new land already has people living in it.

Former White House director of economic policy Todd G. Buchholz is also a Harvard professor and co-producer of the smash Broadway hit Jersey Boys. In Rush, Buchholz lays out a bold premise: rest and relaxation aren’t the keys to happiness, as so many Zenadhering “Edenists” would propose. Instead, it’s the drive to perform that provides meaning and makes people happier, healthier, and more successful individuals.

ESPN the Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners and how they handled mistakes and missteps along the way - from the humble beginnings of ESPN as an underrated startup to the pinnacle of their success as a major industry player.

New York City newspaper columnist Carter Ransom returns home to Mississippi to face his difficult past, his father's unwavering disapproval, and new evidence in a 25-year-old bombing case.

In this engaging young readers edition of The Monster’s Bones, David K. Randall journeys from prehistory to present day on a gripping, gritty expedition through the history of one of the world’s greatest scientific discoveries. At its heart are two men from vastly different backgrounds: socialite Henry Fairfield Osborn, the president of the fledgling—and struggling—American Museum of Natural History, and intrepid fossil hunter Barnum Brown, who blazed a path out of his small-town life in Kansas with an uncanny gift for uncovering dinosaur bones.

Life sometimes seems illogical. Individuals do strange things: Take drugs, have unprotected sex, mug each other. Love seems irrational, and so does divorce. On a larger scale, life seems no fairer or easier to fathom: Why do some neighborhoods thrive and others become ghettos? Why is racism so persistent? Why is your idiot boss paid a fortune for sitting behind a mahogany altar? Thorny questions - and you might be surprised to hear the answers coming from an economist.

If we are, in part, a product of our genes, can free will exist? Incisive and engaging, this indispensable tour of evolutionary biology runs the gamut of contemporary debates, from science and religion to our place in the universe.

Rick and Frank are recovering addicts and accomplished house thieves. They do not steal randomly—they steal according to order, hired by a mysterious handler. The jobs run routinely until they're tasked with taking a seemingly worthless trophy: an object that generates interest and obsession out of proportion to its apparent value. Just as the robbery is completed, the two are involved in a freak car accident that sets off a chain of events and Frank disappears with the trophy.

Newspaperman tells the story of how an immigrant's shy son from Queens, New York, rose to the top of his industry, powered by little more than passion, brains, and hard work. Phillips began his career working as a copyboy for the New York Herald Tribune for 16 dollars a week... and ended it as publisher of The Wall Street Journal and CEO of its parent corporation, Dow Jones & Company. The life story of Warren Phillips is the story of the American newspaper business.

In this discussion, establish solid credibility through your trust of others and fill voids with a short list of questions.

Political strategist Ralph Reed delivers an insider's look at presidential politics that sizzles with authenticity. Swirling with scandal, this electrifying contest includes a lady governor, an African-American general, and a third-party candidate. When personal tragedy transforms Governor Bob Long's heart, and terrorists level the political landscape, Bob battles to get on the ballot in all 50 states.

Jake Danser has it all: a beautiful wife, a house in the California hills, a high-profile job as a forensic psychologist. But he’s also got a mistress. And when Jake’s mistress is found strangled to death with his necktie, it’s up to him to prove he didn’t do it. But how can he, when all the evidence says he did?

Neglecting relationships, whether personal or professional, can have devastating consequences. Hear the story of a once-heralded clam chowder recipe that violated customers’ trust and never truly recovered. Module 16 of 20.

Paradigms are formed in our minds based on personal experience and perception. Hear in this lecture why paradigms are like maps, and therefore only as useful as they are accurate. Module 11 of 20.

Babe Ruth, the Sultan of Swat, is having a record-breaking season in his first year as a New York Yankee. Larger than life on the field and off, Ruth is about to discover what the Chicago White Sox players accused of throwing the 1919 World Series are learning - baseball heroes are not invulnerable to scandal. With suspicion in the air, Ruth's 1918 World Series win for the Boston Red Sox is now being questioned. Under scrutiny by the new baseball commissioner and enmeshed with gambling kingpin Arnold Rothstein, Ruth turns for help to Speed Cook, now a promoter of Negro baseball.