Mostrando resultados por narrador "Walter Dixon" en Todas las categorías

Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision - from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this audiobook will help any business - from global mega-brands to boutique, small town stores - influence customers more effectively.

Not only can gun rights and rules coexist, but they have throughout American history. Guns Across America reveals the long-hidden truth: that gun regulations are in fact as American as apple pie.

Disruption creates 10 times the opportunity to advance your organization and your career, according to former CEO and author Peter J. Boni. In All Hands on Deck: Navigating Your Team Through Crisis, Getting Your Organization Unstuck, and Emerging Victorious, Boni shows any leader or aspiring leader exactly what to do. Following his advice, recognition and rewards come quickly.

Investing with Impact: Why Finance Is a Force for Good outlines the roadmap to reinvigorate a skeptical public and demoralized financial services industry by making the case that contrary to popular misconception, finance is not the cause of the world's problems, in fact, it can provide the solution. Author Jeremy Balkin presents the case that the finance industry can improve the state of the world by positively influencing the allocation of capital.

The Social Leader structures a new approach to leadership and provides tools for leaders to understand themselves in this new era of connectedness and community. Authors Frank Guglielmo and Sudhanshu Palshule describe and explain the five new imperatives of leadership, the Tenets of Social Leadership, illustrating ways for leaders and would-be leaders to reimagine their personal narratives and their leadership capabilities.

We judge people in business the same way we judge those in our personal lives. We listen to what they say, watch how they behave, and take note of the results of their actions. Success is ultimately built on a foundation of character, communication, and trust. To accomplish our goals, people must believe in us. The Power of Reputation offers business people an action plan for creating the kind of reputation that generates trust, inspires confidence, and paves the way for lasting success.

In their book, Phillip Longman and Ray Boshara show how today's progressives have much to learn from their counterparts of a hundred years ago. The original progressives built super-majorities in both parties and achieved stunning reforms by combining scientific expertise with deep deference to all-American values, particularly those of freedom-loving, small-scale entrepreneurs and producers.

Leaders all around the world at organizations of any size and type will benefit by shedding their obsolete notions about strategy and becoming more resilient. Bringing Strategy Back rises to the challenge and presents a new prescriptive model. It introduces four "strategic shock absorbers" that enable leaders to build resilient organizations that can withstand even the most unexpected global turbulence.

When it comes to strategies, salespeople usually veer toward one of two extremes: operating analytically…or by the seat of their pants. In this groundbreaking audiobook on sales creativity, listeners will learn how to integrate the right-brain aptitude for innovation with the left-brain affinity for logic and process. The result is a fresh, dynamic approach that addresses customers' needs while expanding the salesperson's entire way of thinking.

Until the early 1870s, very little was known about the creatures lurking in the depths of our oceans. The first systematic investigation into life in our oceans was made during the circumnavigation of the HMS Challenger. Scientists credit this voyage as the beginning of modern oceanography. In this book, Graham Bell takes listeners through the voyage station by station, following the progress of the expedition and introducing some of the new and strange animals that were hauled up from the depths of the ocean and seen by human eyes for the first time.

In this trenchant analysis of a business stratagem gone wrong, Lucas Conley offers us a long overdue investigation into our culture of obsession. From sensory specialists to word-of-mouth marketers and executives keen to leave their mark, we are introduced to the unforgettable cast of characters responsible for getting our attention from often insidious, emotionally charged angles.

"The Wondrous Child" is a tale written by the famous Bram Stoker, writer of Dracula. This short story is an amazing tale of a brother and sister, Sibold and May, and their dream adventure where they encounter the wondrous child.

Is India ready for superpower status or too far behind China to ever catch up? In his career as one of India's leading journalists and entrepreneurs, Raghav Bahl has often faced this question, and many others, from bewildered visitors.

It's amazing the misinformation found in most résumé books! Scott Bennett has hired hundreds of people in a variety of industries, and he knows firsthand what kind of résumé sparks an employer's interest - and which ones fail. In The Elements of Résumé Style, he warns against popular "tricks" that tend to backfire - and instead informs listeners how to craft clear, compelling, targeted résumés and cover letters that actually work.

"Under the Sunset" was Bram Stoker's first short story collection written in 1881. These short stories were intended for children and includes the following stories: "Under The Sunset", "The Rose Prince", "The Invisible Giant", and much more.

Increasingly, organizations count on project teams to develop products and deliver services to their customers. Consequently, effective teamwork and team leadership are integral components of an organization's success. Authors Stephen E. Kohn and Vincent D. O'Connell define the essence of superior performance by project teams at work and identify nine attributes of team membership and team leadership that set the stage for accomplishment of group objectives. Kohn and O'Connell bring these proven strategies to life with real-world examples drawn from decades of experience.

Depression has become the most frequently diagnosed chronic mental illness, and is a disability encountered almost daily by mental health professionals of all trades. "Major Depression" is a medical disease, which some would argue has reached epidemic proportions in contemporary society, and it affects our bodies and brains just like any other disease. Why, this book asks, has the incidence of depression been on such an increase in the last 50 years, if our basic biology hasn't changed as rapidly?

Every business knows that the best customer is a happy customer. They return again and again, bring their friends, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be aware of your customers’ needs. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School marketing professor Bernd Schmitt offers three unique approaches any business can use to turn a casual customer into a committed fan.

Wikipedia uses crowds to provide entries for the world's largest and free encyclopedia. Partly fueled by the value that can be created and captured through crowdsourcing, interest in researching the phenomenon has been remarkable. Despite this - or perhaps because of it - research into crowdsourcing has been conducted in different research silos, within the fields of management (from strategy to finance to operations to information systems), biology, communications, computer science, economics, and political science, among others.