Showing results by narrator "Jonathan Yen" in All Categories

From services to products, online to in-person, small-scale to multinational, your customers' loyalty depends on how you interact with them. Transform Customer Experience is your ultimate guide to putting your customer first. Author and CX expert Isabella Villani shows how you can implement a customer strategy from planning to execution.

John Heskett wants to transform the way we think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, and the car we drive to work in, to the medical equipment used to save lives. Design combines "need" and "desire" in the form of a practical object that can also reflect the user's identity and aspirations through its form and decoration. This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects.

A series of developments capped by the Supreme Court's 2010 Citizens United decision have effectively crowned a bunch of billionaires and their operatives the new kings of politics. Big Money is a rollicking tour of a new political world dramatically reordered by ever-larger flows of cash. Ken Vogel has breezed into secret gatherings of big-spending Republicans and Democrats alike, from California poolsides to DC hotel bars, to brilliantly expose the way the mega-money men (and rather fewer women) are dominating the new political landscape.

James Fichter reveals that despite the so-called Boston Tea Party in 1773, two other large shipments of tea from the East India Company survived and were ultimately drunk in North America. The survival of these shipments shaped the politics of the years ahead and hint at the enduring potency of consumerism in revolutionary politics. Tea protests were widespread in 1774, but, Fichter argues, so were tea advertisements and tea sales. Such protests were noisy and sometimes misleading performances, not clear signs that tea consumption was unpopular.

A Belgian chocolate cake topped with a velvety homemade mousse catches your eye on the menu. The next thing you know, you've ordered it - despite the hefty price. But do you know why? Through over 40 compelling questions, this book explores how our eating decisions tread the line between conscious and subconscious, and enables us to be more intelligent about food. With expert insights that draw from psychology, neuroscience, popular culture, and more, learn to see the innumerable influences behind your diet and cravings.

Featuring primary sources from figures of the period, Van Young discusses the political instability of the period—internal warfare, military uprisings, intermittent dictatorships, sharp conflicts among political groupings—and attributes them to a belief by political actors in the fundamental lack of legitimacy in central government institutions after the sweeping away of the Bourbon imperial structure and its replacement first with a very short-lived Mexican empire followed by a series of increasingly authoritarian aspirational republican constitutions.

The origin story of barbecue is a popular topic with a ravenous audience, but commonly held understandings of barbecue are often plagued by half-truths and misconceptions. From Barbycu to Barbecue offers a fresh new look at the story of southern barbecuing. Award winning barbecue cook Joseph R. Haynes sets out to correct one of the most common barbecue myths, the "Caribbean Origins Theory," which holds that the original southern barbecuing technique was imported from the Caribbean to what is today the American South.

Beware Euphoria uncovers the roots of America's moral obsession with drug regulation, offering a lively and fascinating history of the nation's racialized fear of intoxication. Challenging the idea that early anti-drug laws in the United States arose from racial animus, George Fisher instead shows in textured detail how United States drug laws were driven by a deep-seated cultural taboo against euphoria and a preoccupation with white moral integrity.

In the early 19th century, a series of murders took place in and around London that shocked the whole of England. The appalling nature of the crimes - a brutal slaying in the gambling netherworld, the slaughter of two entire households, and the first of the modern lust-murders - was magnified not only by the lurid atmosphere of an age in which candlelight gave way to gaslight but also by the efforts of some of the keenest minds of the period to uncover the most gruesome details of the killings.

The University of California, Berkeley—widely known as "Cal"—is admired worldwide as a bastion of innovation and a hub for progressive thought. Far less known are the university's roots in plunder, warfare, and the promotion of white supremacy. As Tony Platt shows in The Scandal of Cal, these original sins sit at the center of UC Berkeley's history.

The Apathy of Empire reveals just how significant Cambodia was to U.S. policy in Indochina during the Vietnam War, broadening the lens to include more than the often-cited incursion in 1970 or the illegal bombing after the Paris Peace Accords in 1973. This theoretically informed and thoroughly documented case study argues that U.S. military intervention in Cambodia revealed America's efforts to construct a hegemonic spatial world order.

The second global downturn in a dozen years is upon us - but do lessons learned during the Great Recession still apply? What must you and your business do, now, to ensure you come out the other side intact? Global Recession: Insights You Need from Harvard Business Review will help you understand the smartest ways to cut costs intelligently, find opportunities amid upheaval, and reshape your business to seize advantage in the upswing.

In the workplace, the most common approach to what we believe will be a difficult or emotionally charged conversation can be summed up in one word: avoidance. Most of us will do anything to skirt conflict, but not only does that fail to resolve important issues, it typically harms our relationships and undermines productivity. In Let's Talk About It, best-selling author and top consultant Dr. Paul Marciano presents a powerful collection of proven communication and relationship strategies that will transform your difficult conversations into healthy conversations.

Is it smart to skip your annual physical? Should you put your trust in medical research? Is "low T" an actual disease? This book will examine these questions and more you've always wondered about in a collection of 50 essays on the medicine. The Doctor Will See You Now is a quirky and eclectic collection of short essays that explore evolving patient-physician relationship and reporting on medicine; famous doctors and notorious patients; surprising hospital practices and the future of healthcare; medical research, ethics, drugs, and money; and the brave new world of neurology.

In The Sum of Our Dreams, Louis P. Masur offers a sweeping yet compact history of America from its beginnings to the current moment. Evoking Barack Obama's belief that America remains the "sum of its dreams", Masur locates the origin of those dreams - of freedom, equality, and opportunity - and traces their progress chronologically, illuminating the nation's struggle over time to articulate and fulfill their promise.

It takes drive, persistence, and plenty of stamina to practice cardiology at the highest level. The competition for training fellowship spots is intense. Hundreds of applicants from all over the world compete to be accepted into the Cardiovascular Disease Training Fellowship at Johns Hopkins. Only nine are chosen each year. This is the story of one of those fellows.

On July 17, 2018, starting an unjust war became a prosecutable international crime alongside genocide, crimes against humanity, and war crimes. The Crime of Aggression is Noah Weisbord's riveting insider's account of the high-stakes legal fight to enact this historic legislation and hold politicians accountable for the wars they start. Weisbord, a key drafter of the law for the International Criminal Court, takes listeners behind the scenes of one of the most consequential legal dramas in modern international diplomacy.

The 21st century has been an era of hardening borders-increased borderland patrols, surveillance, and militarization are widening the chasm between those who can vacation (or do business) where they please, and others whose movements are restricted by armed guards. But as journalist Todd Miller finds in Empire of Borders, the US border is also becoming increasingly fluid, expanding thousands of miles outside of US territory often to protect Washington's interests.

In Fallen Tigers: The Fate of America's Missing Airmen in China During World War II, historian Daniel Jackson sheds light on the stories of downed aviators who attempted to evade capture by the Japanese in their bid to return to Allied territory. He reveals that the heroism of these airmen was equaled, and often exceeded, by the Chinese soldiers and civilians who risked their lives to return them safely to American hands.

Aerial warfare has dominated war-making for over 100 years, and despite regular announcements of its demise, it shows no sign of becoming obsolete. In this Very Short Introduction, Frank Ledwidge offers a sweeping look at the history of aerial warfare, introducing the major battles, crises, and controversies where air power has taken center stage, and the changes in technology and air power capabilities over time.