Mostrando resultados por narrador "Bernadette" en Todas las categorías

Genetic engineering, which refers to the direct manipulation of DNA, became a reality in the 1970s. In this audiobook, we take a look at how far the field has come, starting with a revolutionary gene-editing tool called CRISPR that’s taking the research world by storm. We then examine how CRISPR and other approaches are being investigated to treat disease, the fantastic-sounding research being done in synthetic biology, controversial efforts in modifying crops and saving species, as well as the numerous ethical issues raised in these areas.

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out.

One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.

For far too long, the history of how American women won the right to vote has been told as the tale of a few iconic leaders, all white and native-born. But Susan Ware uncovered a much broader and more diverse story waiting to be told. Why They Marched is a tribute to the many women who worked tirelessly in communities across the nation, out of the spotlight, protesting, petitioning, and insisting on their right to full citizenship.

"Taut and elegant, carefully introspected and thoughtfully explored."—The New York Times From Hugo award-winning author Sarah Pinsker comes a novel about one family and the technology that divides them. Everybody's getting one. Val and Julie just want what’s best for their kids, David and...

Marketing is not a department - it's the story of how you create difference for your customers. We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage - by being different or better, more visible, or just plain louder.

Martha "Marty" Nickerson, an assistant district attorney on Cape Cod, speaks for victims of crime and their families and sees the system as a means for doing right. After she wins a murder case, a suspect is put behind bars. But soon another body turns up in disturbingly similar circumstances. Did Marty and her colleagues target the wrong man? Her supervisor refuses to reopen such a high-profile case. But Marty fears that the real killer will strike again.

Words Whispered in Water is the story of how - against all odds - one woman exposed the culprit in the catastrophic flooding and compelled the news media, and the government, to tell the truth. Words Whispered in Water highlights the importance of exposing the bad behavior of giant corporations and bureaucracies whose unsavory activities affect millions of people, because once bad behavior is exposed, there is noticeably less fraud and better behavior on the part of an organization.

This remarkable, newly revised collection of Ayn Rand's early fiction ranges from beginner's exercises to excerpts from early versions of We the Living and The Fountainhead. Arranged chronologically, from 1926 through 1940, these works allow readers to follow the extraordinary trajectory of Rand's literary and intellectual growth, from a 21-year-old Russian immigrant struggling to master English to the brilliant prose stylist and sophisticated philosopher she was to become in her mature work.

For 15 years, Eleanor Roosevelt and her handsome doctor, David Gurewitsch, were friends, traveling, entertaining, and eventually buying a townhouse together in Manhattan. Their friendship has always intrigued historians, but not much is known about it. David kept detailed journals and took thousands of photos, but he never publicly discussed their time together.

In this eye-opening work of economic theory, Jane Jacobs argues that it is cities—not nations—that are the drivers of wealth. Challenging centuries of economic orthodoxy, in Cities and the Wealth of Nations the beloved author contends that healthy cities are constantly evolving to replace imported goods with locally produced alternatives, spurring a cycle of vibrant economic growth. Intelligently argued and drawing on examples from around the world and across the ages, here Jacobs radically changes the way we view our cities—and our entire economy.

NEW YORK TIMES BESTSELLER With the critically acclaimed Sin in the Second City, bestselling author Karen Abbott “pioneered sizzle history” (USA Today). Now she returns with the gripping and expansive story of America’s coming-of-age—told through the extraordinary life of Gypsy Rose Lee...

Everything she’s been told about her past life is a lie... Julia DeMarco is planning a perfect San Francisco wedding when she comes face-to-face with a famous photograph, the startling image of a little girl behind the iron gate of a foreign orphanage–a girl who looks exactly like her. But...

The extraordinary life of the woman behind the beloved children's classics Goodnight Moon and The Runaway Bunny comes alive in this fascinating biography of Margaret Wise Brown. Margaret's books have sold millions of copies all over the world, but few people know that she was at the center of a children's book publishing revolution.

The first biography in over thirty years of Condé Nast, the pioneering publisher of Vogue and Vanity Fair and main rival to media magnate William Randolph Hearst. Written with the cooperation of his family on both sides of the Atlantic and a dedicated team at Condé Nast Publications, critically acclaimed biographer Susan Ronald reveals the life of an extraordinary American success story.

Japan, March 1700. The strife between Sano Ichir-o, the samurai detective who has risen to power in the shogun's court, and his enemies has escalated to the brink of war. Called away from the crisis by the shogun's orders to investigate a mysterious skeleton, Sano and his wife, Reiko, must confront dangerous, long-buried secrets. What was Sano's own mother doing on the night when a burning kimono ignited a blaze that nearly destroyed the city?

In 1986, Jean Fritz went to China and talked to survivors of the Long March. It is from their recollections and her own broad, personal knowledge of Chinese history that Fritz has written one of the most compelling accounts of the incredible 6,000-mile journey across China made by the Communist Army in 1934 and 1935. Fritz takes us on the route of the 60-mile-long First Front Army, the unit of Mao Zedong that wound its way through a terrain so perilous it was often more threatening than their battles with the enemy.

It's a cold Cleveland November day when forensic trace evidence expert Evelyn James is summoned to the scene of a bizarre crime. A young woman has been forcibly drowned, her feet chained and sunk in cement. When a second girl connected to a prominent family is found with evidence that links her...

With the same profound attention to detail that is a hallmark of his previous acclaimed works of fiction National Book Award winner Ha Jin gives us a collection of stories that delves into the experience of Chinese immigrants in America. Ha Jin depicts here the full spectrum of immigrant life and the daily struggles - some minute, some grand - faced by these men, women, and children.

We harbor roughly the same number of microbes as we have cells. This complex ecosystem is crucial to our health, affecting many processes including immunity, child development, and bone density regulation. Research in this area has exploded, and in this audiobook, we highlight some of the most exciting work on how the microbiome develops, its influence on brain and behavior, and implications in both contributing to and treating various disorders.