Mostrando resultados por Editor "Bloomsbury Academic" en Todas las categorías

What does it mean to make a brand “believable,” and why should we care? In a world flooded with brand noise, authors Allison J. Steinke and Haseon Park show how authenticity, consistency, innovation, quality, emotional attachment, and credibility builds believability. An essential concept for every marketing professional and student to explore! This book introduces core brand concepts of belief systems, growth, strategy, and social influence to provide a roadmap for creating, refining, and sustaining responsible and believable brands.

Darren Hudson Hick takes us through the pleasure of board games and jigsaw puzzles and inside the values of materiality, care, and agency. Hick moves from pinball machines and first editions to meditative cleaning and pottery to introduce us to key ideas in value theory, everyday aesthetics, virtue theory, and care ethics, alongside findings from psychology, anthropology, and sociology.

A classic teenage fetish object, the American driver’s license has long symbolized freedom and mobility in a nation whose design assumes car travel and whose vastness rivals continents. It is youth’s pass to regulated vice—cigarettes, bars, tattoo parlors, casinos, strip joints, music venues, guns. In its more recent history, the license has become increasingly associated with freedom’s flipside: screening. The airport’s heightened security checkpoint. Controversial ID voting laws...

When is the “beautiful game” at its most beautiful? How does football function as a lens through which so many view their daily lives? What’s right in front of fans that they never see? Football celebrates and scrutinizes the world’s most popular sport—from top-tier professionals to children just learning the game. As an American who began playing football in the 1970s as it gained a foothold in the States, Mark Yakich reflects on his own experiences alongside the sport’s social and political implications, its narrative and documentary depictions, and its linguistic idiosyncrasies

In the hierarchy of foods, snacks are deemed trivial – perhaps even childish – especially in contrast to meals, which are seen as substantial and necessary. The multiple aisles devoted to sweet and savoury treats in supermarkets, and the availability of snacks even at places like home improvement and department stores, speak to the popularity of snacking. But the ubiquity of snacks is relatively new and not common to all countries.

For close to a year Harris led an extraordinary, volunteer-driven ministry that provided food, rest, prayer, and human connection to those laboring day and night on "the Pile." This book is not only a firsthand account of one of 9/11's most enduring symbols, but a deeply personal story of what happens after the cameras leave. Harris traces his journey from idealistic small-town priest to Ground Zero leader, through spiritual collapse, and finally toward an unexpected healing grounded in forgiveness.

This book equips social work students with the tools to develop a social work identity. It provides a critical examination of the knowledge base of social work – from human growth and development to social work research – and explores how a practitioner's own values, principles and experience combine to shape their social work identity and practice alongside this.

Are you a parent who worries a lot? If so, you are not alone. Relentless worry is currently the norm. While concern about important issues is certainly beneficial, worrying about them is not. But worrying can be a hard habit to break, even though it often causes added stress and anxiety in the home. In Base Camp Parenting: Worry Less to Help Your Kids More, Susan Bauerfeld and Chris Parrott give parents the tools necessary to shift away from worrying.

Drawing on more than five decades of attentive listening, Jeff Crosby explores how popular music has functioned as a form of "general revelation"—a way listeners encounter questions of God, purpose, justice, suffering, and hope beyond formal religious institutions. Through seventeen concise, engaging artist portraits, he examines how musicians across pop, rock, soul, folk, and R&B have articulated spiritual longing, wrestled with faith and doubt, and offered listeners imaginative resources for navigating their own interior lives.

From the oral tradition of campfire tales to today's immersive, serialized audio dramas, the horror genre has found a natural home in the podcasting form. With its ability to tap into the listener's imagination and provoke visceral responses, podcasting has reinvigorated horror storytelling. This book traces the lineage of sound-based horror, examining the rise of hit shows like Welcome to Night Vale, The Black Tapes Podcast, A Scottish Podcast, and One by One, which adopt the serialized format popularized by true crime podcasting post-2014.

Breaking is the first and most widely practiced hip-hop dance in the world, with around one million participants in this dynamic, multifaceted artform – and, as of 2024, Olympic sport. Dancer and scholar Serouj "Midus" Aprahamian offers, for the first time, a detailed look into the African American beginnings of breaking in the Bronx, New York.

In this guide, Rhea Freeman distils a range of memorable and effective mega-budget marketing campaigns and gives you the tools to replicate their success – at a fraction of the cost. Big Brand Marketing features in-depth case studies and interviews with the real-life brains behind the campaigns, and demonstrates how you can utilise the lessons from these masters of storytelling for your own business.

Choosing significant stops of the Springsteen and E Street Band 2023 Tour as a narrative guideline, the book presents a thorough analysis of Springsteen’s album conceptions, song lyrics, show rituals, and interviews. Based on a discussion of the ever-growing Springsteen scholarship, Pethes introduces artist-fan-communication as a notion that is not based on mere illusions but rather on actual emotions and practices.

Drones are in the newspaper, on the TV screen, swarming through the networks, and soon, we're told, they'll be delivering our shopping. But what are drones? The word encompasses everything from toys to weapons. And yet, as broadly defined as they are, the word “drone” fills many of us with a sense of technological dread. Adam Rothstein cuts through the mystery, the unknown, and the political posturing, and talks about what drones really are: what technologies are out there, and what’s coming next; how drones are talked about, and how they are represented in popular culture.

Though we try to imagine otherwise, waste is every object, plus time. Whatever else an object is, it’s also waste—or was, or will be. All that is needed is time or a change of sentiment or circumstance. Waste is not merely the field of discarded objects, but the name we give to our troubled relationship with the decaying world outside ourselves. Waste focuses on those waste objects that most fundamentally shape our lives and also attempts to understand our complicated emotional and intellectual relationships to our own refuse.

Our ability to make a fist is what distinguishes humans from every other species, including primates. The fist has played a crucial role in the birth of language and appears in nearly every form of nonverbal communication. We use our fist to protest oppression, give pleasure, knock on doors, give daps, and (inaccurately) measure our heart. Yet the fist is also a sign of someone on the edge. This book asks what happens when we lean over the edge of what a fist can do and symbolize.

Coffee--it's the thing that gets us through, and over, and around. The thing--the beverage, the break, the ritual--we choose to slow ourselves down or speed ourselves up. The excuse to pause; the reason to meet; the charge we who drink it allow ourselves in lieu of something stronger or scarier. Coffee goes to lifestyle, and character, and sensibility: where do we buy it, how do we brew it, how strong can we take it, how often, how hot, how cold? How does coffee remind us, stir us, comfort us?

I did my degree differently. I deprioritized and reprioritized. I planned and plotted. I put my life before my books. I tried and tested every method I could for efficient reading, writing, and studying. In All the Work You Shouldn't Do you'll learn how to get the most from your degree and make time for the things you want to pursue without letting stress take over.