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Whether you're a weekend warrior, content creator, amateur racer, or privateer professional, this guide provides the proven strategies to land sponsorships, grow your audience, and create long-term opportunities—without needing to be a pro athlete or social media celebrity. The book breaks down how sponsorships really work, debunking common myths and teaching riders how to position themselves as valuable marketing assets. It goes beyond just securing free gear, showing how to leverage social media, build an engaged audience, and activate sponsorships that generate real value for brands.

The real issue isn’t that riders get banged up when they crash. That’s a given. It’s that average riders crash by themselves way too often, making the same mistakes riders did generations ago.

Driven: The Men Who Made Formula One tells how a small group of extraordinary men transformed Formula One from a niche sport played out on primitive tracks surrounded by hay bales and grass verges into a £1 billion circus performing in vast theatres of entertainment all over the world. Led by Bernie Ecclestone, the billionaire ringmaster, this clique started by scraping a living to go racing and ended up creating space-age cars and turning drivers from amateur gladiators into multimillion-pound superstars, like Ayrton Senna and Lewis Hamilton, while the names of Ferrari, McLaren and Williams are now as familiar around the world as Manchester United or Real Madrid.   

Over the past two decades, Life in the Fast Lane has grown to become a true staple of Formula 1 literature. In essence a monthly diary of a Benetton grand prix mechanic, this essential book gives a behind-the-scenes account of daily life in the trenches of F1 during the tragic and turbulent 1994 season.

What’s it like to race across the blacktop of the nation’s most famous track? How does it feel to smash into a concrete wall while going over 200 miles per hour? This exciting, humorous, and poignant collection of tales takes listeners inside the most exciting race in America. Tales from the Indianapolis 500 captures horrific collisions and sweet victories from drivers past and present.

The only book-length account of the life of Wendell Scott, the one-time moonshine runner who broke the color barrier in stock-car racing in 1952 and, against all odds, competed for more than 20 years in a sport dominated by Southern whites. Hard Driving is the story of one man's determination to...

Random House presents the audiobook edition of The Mechanic, written and read by Marc 'Elvis' Priestley. In the high octane atmosphere of the Formula One pit lane, the spotlight is most often on the superstar drivers. And yet, without the technical knowledge, competitive determination and...

A thrilling illustrated history of Formula 1 racing, from its fascinating origins and inner workings to the top drivers of the twentieth century and today, by a celebrated motorsports broadcaster and star of Formula 1: Drive to Survive “A valuable and welcome addition to the library of any...

Whether you’re a longtime fan or new to Formula 1 racing and obsessed with Netflix’s Drive to Survive, the Red Flags team—the #1 American F1 podcast—invites readers into an irreverent, hilarious illustrated romp through the wild world of Formula 1. From epic on-track battles to...

Perry McCarthy is simply unique; he is an ex-Formula One racing driver and was 'The Stig’ from the world-wide BBC Top Gear TV show. Highly popular in the world of motor racing, The Telegraph headlined him as ‘a new cult hero’, The Times called him ‘the world’s unluckiest racing driver and America’s Sunday Express described him as a ‘comedian locked inside a racing driver's body’.

Michael Dunlop is quite simply the greatest road racer on the planet. Brother of William, also an accomplished rider, son of the late Robert and nephew of the late great Joey Dunlop, Michael can fairly claim that racing is in his blood. Now for the first time he talks in depth about his family story, how he got involved in the family business and how he manages to keep getting back on his bike despite all he knows of the deadly risks he encounters every time he crosses the start line.

The sweeping biography of the enigmatic racer and sports car mogul who built the Ferrari brand—the inspiration for the major motion picture Ferrari directed by Michael Mann—featuring a new foreword and epilogue Genius? Tyrant? Power broker? Enzo Ferrari is the impressively researched, fully...

The official, no-holds-barred inside story of the Mercedes-AMG PETRONAS Formula 1 Team “This book lifts the lid on what life is really like inside our team and it has been based on unprecedented access—nobody has ever been this close to what happens behind the scenes.”—Toto Wolff ...

The greatest duel in Formula 1 history: the 1976 season between Austrian Niki Lauda and Britain's James Hunt. As the '75 season ended, Hunt was out of Formula One racing while Lauda was world champion and the odds-on favorite for '76 with a year's contract ahead of him and Enzo Ferrari begging him to sign a multi-year deal. James Hunt, without a drive until Emerson Fittipaldi broke his McLaren contract, grabbed the McLaren drive with both hands and the help of friend John Hogan. The result? Two drivers in an epic 16-race battle across the globe for the '76 title, ultimately decided by a single point.

Packed with intrigue, high-stakes schemes, and adrenalin-fueled action on-and-off the track, the brilliant and gripping inside story of Formula One’s most fascinating, swagger-rich, and win-at-all-costs team, Red Bull, now celebrating its twentieth anniversary. A propulsive, dramatic thrill...

'A fascinating and unique insight from one of F1's most formidable reporters.' Toto Wolff From Australia and Italy to China and the U.S., Ted Kravitz - hailed as an 'icon' and 'one of the most high-profile voices in Formula 1' - is the fans' eyes and ears in the pit lane, followed by millions of...

An inspirational memoir by the former IndyCar driver turned entrepreneur, race team owner and philanthropist, No Finish Line is Sam Schmidt’s account of leading the charge to find cures and treatments for spinal cord injuries after a racing accident left him paralyzed.

Porsche 911: The Practically Free Supercar will equip you with everything you need to know about the smart way to enter the world of Porsche. It outlines the same strategy that the author has used to make Porsche ownership a fantastic and cost-effective experience. It is a must-listen and great guide for anyone who has ever considered buying one of these amazing cars.

“One of the finest wordsmiths in modern sport . . . with infectious passion and singular craft [Smith] has created a truly fabulous and unique piece of work. On the Grid is incredibly special. I loved every thoughtfully written word.” —Will Buxton, award-winning broadcaster, star of Drive...

No Hollywood scriptwriter could possibly have envisioned the breathless, adrenaline-pumping climax to the 2021 Formula 1 season. On the very last lap of the final race of an unbelievably arduous and controversial season, Red Bull's Max Verstappen nervelessly overtook the seven-time World Champion Lewis Hamilton of Mercedes to clinch the first place that thrust the young prodigy to the narrowest of victories and to his first World Drivers' title. He followed up by taking the 2022 title as well.