Mostrando títulos en Internacional

The inside story of the largest law-enforcement sting operation ever, in which the FBI made its own tech start-up to wiretap the world, shows how cunning both the authorities and drug traffickers have become, with privacy implications for everyone. In 2018, a powerful app for secure...

Para crear un negocio exitoso tienes que dejar de hacer acciones aleatorias de marketing y seguir un plan riguroso que garantice el rápido crecimiento de tu empresa. Tradicionalmente, crear un buen plan de marketing ha sido un proceso complejo que consume mucho tiempo, razón por la cual muchos deciden no hacerlo. En El Plan de Marketing de 1-Página, el emprendedor en serie y mercadólogo rebelde Allan Dib revela un nuevo enfoque en la implementación del marketing que facilita y simplifica la creación de un plan.

A Most-Anticipated Book of the Year: Newsweek * Refinery29 “Timely and urgent . . . Pang is a dogged investigator.” —The New York Times “Moving and powerful.” —Chris Hedges, Pulitzer Prize–winning journalist and author Discover the truth behind the discounts. In 2012, an Oregon...

Does this book promise to make you and your brand an overnight sensation with millions of followers and instant fortune? Nope. Is it a guide offering a 'magic formula' that will eliminate all effort on your path towards success? Absolutely not. But will this book provide you with a detailed, step-by-step roadmap specifically designed to help business owners, entrepreneurs, and those passionate about their crafts build sustainable, profitable brands that last for generations?

The classic, nationally bestselling book that first articulated the principles of lean production, with a new foreword and afterword by the authors. When The Machine That Changed the World was first published in 1990, Toyota was half the size of General Motors. Twenty years later Toyota passed...

The eminent economic historian Harold James presents a new perspective on financial crises, dividing them into "good" crises, which ultimately expand markets and globalization, and "bad" crises, which result in a smaller, less prosperous world. Examining seven turning points in financial history—from the depression of the 1840s through the Great Depression of the 1930s to the COVID-19 crisis—James shows how crashes prompted by a lack of supply, like the oil shortages of the 1970s, lead to greater globalization as markets expand and producers innovate to increase supply.

Revealing the secrets and mindset of some of the best subversive marketers in the business, Just Evil Enough is the essential audiobook for anyone who wants to cut through the noise and stride ahead in the attention economy.

The international monetary system has collapsed three times in the past hundred years, in 1914, 1939, and 1971. Each collapse was followed by a period of tumult: War, civil unrest, or significant damage to the stability of the global economy. Now James Rickards, the acclaimed author of Currency Wars, shows why another collapse is rapidly approaching - and why this time, nothing less than the institution of money itself is at risk.

How do the rich keep getting richer, while dodging the long arm of the law? The ultra-rich seem to live in a different world from the rest of us. That world is called offshore. Hidden from view, the world's ultra-rich can use offshore finance to escape tax obligations, labor and environmental safety regulations, campaign finance rules, and other laws that get in their way.

'Michael Sheridan is one of the best informed and wisest writers on China' - Chris Patten, last governor of Hong Kong The Red Emperor presents an eye-opening portrait of Xi Jinping, the man who presides over 1.4 billion people and the second largest economy on earth. Born a 'princeling' to one...

From a brilliant Brookings Institution expert, an “important” (The Wall Street Journal) and “penetrating historical and political study” (Nature) of the critical role that oceans play in the daily struggle for global power, in the bestselling tradition of Robert Kaplan’s The Revenge of...

In Outside the Box, Levinson explains that globalization is entering a new era in which moving stuff will matter much less than moving services, information, and ideas.

Look at a map of the world and you’ll see a colorful checkerboard of nation-states. But this is not where power actually resides. Over the last decade, globalization has shattered the map into different legal spaces: free ports, tax havens, special economic zones. With the new spaces, ultracapitalists have started to believe that it is possible to escape the bonds of democratic government and oversight altogether. Crack-Up Capitalism follows the most notorious radical libertarians around the globe as they search for the perfect space for capitalism.

China expert Robert Spalding reveals the shocking success China has had infiltrating American institutions and compromising our national security. The media often suggest that Russia poses the greatest threat to America's national security, but the real danger lies farther east. While those in...

Many books have been written about J. Doyne Farmer and his work, but this is the first in his own words. It presents a manifesto for how to do economics better. In this tale of science and ideas, Farmer fuses his profound knowledge and expertise with stories from his life to explain how we can bring a scientific revolution to bear on the economic conundrums facing society.

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the...

What happens when you take on the establishment? In Adults in the Room, renowned economist and former finance minister of Greece Yanis Varoufakis gives the full, blistering account of his momentous clash with the mightiest economic and political forces on earth.

Inside the Tax Resolution Industry and inside the offer in compromise program.

In his most ambitious work to date, Thomas L. Friedman shows that we have entered an age of dizzying acceleration - and explains how to live in it. Due to an exponential increase in computing power, climbers atop Mount Everest enjoy excellent cell phone service, and self-driving cars are taking to the roads. A parallel explosion of economic interdependency has created new riches as well as spiraling debt burdens.

An insider's guide to our broken economy and how it fails to serve us. ‘A fascinating examination of the failures of modern economics, and how these failures are harming us all' Grace Blakeley, author of Vulture Capitalism ‘Easily one of the most compelling economics communicators of our...