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The Ultimate Marketing Guide for Medical Practices is an indispensable audiobook for medical professionals to market their businesses. Ali Asadi presents an in-depth examination of marketing analysis and emphasizes the importance of setting goals and implementing strategy. Also covered are such important subjects as social media, web design, SEO, email marketing, and many more.

Why a book on health care? Our systems have long been broken, even before the Covid-19 pandemic hit. The great progress in medicine is just not affordable any longer. Widespread frustration prevails and finger pointing in a silo-mentality are dominating the public narrative on the matter. Why have we missed the train of digitalization and value-based principles in health care? Any other industry has long recognized that customer focus is the holy grail to success. But, in health care, why have we so terribly lost focus on our ultimate customer - the patient?

The ongoing COVID-19 pandemic has killed hundreds of thousands of people and infected millions while also devastating the world economy. The consequences of the pandemic, however, go much further: they threaten the fabric of national and international politics around the world. What will be the consequences of the pandemic, and what will a post-COVID world order look like? No institution is better suited to address these issues than Johns Hopkins University, which has convened experts from within and outside of the university to discuss world order after COVID-19.

When it comes to our healthcare, we all want the same thing: the care we need, when we need it from people we choose, at a price we can afford. Americans are confused about how to achieve this. Why must all Americans have the same healthcare structure? If Californians want a single-payer system, if Texans want market-based medicine, and if New Yorkers want Obamacare, why should Washington say no to 86 million Americans?

In most fields the consequences are limited, but in healthcare they can be fatal. Every week in England, there are 150 avoidable deaths. Most tragedies are treated as 'inevitable' when in fact they could be prevented simply and cheaply if we were better at learning from mistakes. By committing to a profession where the consequences of a mistake can be life or death, people in healthcare are braver than most of us.

Technological innovation is deeply woven into the fabric of American culture, and is no less a basic feature of American health care. Medical technology saves lives and relieves suffering, and is enormously popular with the public, profitable for doctors, and a source of great wealth for industry. Yet its costs are rising at a dangerously unsustainable rate. The control of technology costs poses a terrible ethical and policy dilemma. How can we deny people what they may need to live and flourish?

Here Be Dragons takes us on ones mans quest to make healthcare more accessible and affordable for all. Web Golinkin began his healthcare leadership journey by starting the first 24-hour cable TV network dedicated to health, America's Health Network, which was eventually sold to Fox. He then helped to revolutionize healthcare with RediClinic, one of the first companies to put healthcare clinics inside drug, grocery, and big box stores, and was later sold to Rite Aid. More recently, Web was CEO of FastMed, one of the nation's largest and fastest-growing operators of urgent care clinics.

Your share of your health insurance premium and the amount you are paying for your yearly deductible, co-pays, and prescriptions are soaring. Don’t forget that your employer’s share of your premium is coming out of your salary. And unfortunately, you are not alone. What can you do to avoid unnecessary costs and encourage American healthcare reform? Ripped Off! is your guide to better understanding the problems of the American healthcare system and what you can do for yourself and how to help enact change.

Studies show that the average net profit for private practices nationwide is 12% - with no sign of improving. Drs. Dimitrios Kostopoulos and Kostas Rizopoulos, successful practice owners and founders of the Hands-On Companies, open up their playbook to the single biggest opportunity for the entire physical therapy profession: diagnostic testing.

For African Americans in the southern United States, the social determinants of health are influenced by a unique history that encompasses hundreds of years of slavery, injustices during the Jim Crow era, the Great Migration, the civil rights era, and contemporary experiences like the Black Lives Matter movement. Black activists, physicians, and communities continue to battle inequities and structural problems that include poverty, inadequate access to health care, incarceration, a lack of transportation, and food insecurity.

This nifty guide will replace many hours of worry and uncertainty with a definitive description of the very best Medicare coverages available on the market today. Cutting through the confusion and stupidity, a clear path to security will be laid out for you by the author, a highly experienced Medicare expert. Discover the best kept secret in all of Medicare! Learn why it is a complete waste of time for the average person to study every Medicare plan and option available.

Nobel Laureate Peter Doherty offers a level-headed guide to all aspects of pandemics-what they are, how they spread, and what we can do to prevent them Pandemics. The word conjures up images of horrific diseases sweeping the globe and killing everyone in their path. But such highly lethal illnesses almost never create pandemics. The reality is deadly serious but far more subtle. In Pandemics, Peter Doherty, who won the Nobel Prize for his work on how the immune system recognizes virus-infected cells, offers an essential guide to one of the truly life-or-death issues of our age.

Published to commemorate Cleveland Clinic’s centennial, To Act as a Unit tells the epic story of the hospital system’s conception and rise to prominence. You’ll meet pioneering researchers and clinicians whose innovations are the basis for today’s advanced medical care - from Dr. F. Mason Sones, whose fortuitous accident with a cigarette proved that coronary angiography was possible, to the surgical team that performs groundbreaking, life-changing face transplants.

From the suburbs of Washington, DC, and northern Virginia to the bat-infested caves of Wuhan, China, Dr. Ravi Iyer traces the myriad networks of the virus that brought the entire world to its knees for 24 months and decimated the lives of millions in its path.

In order to resolve the significant racial, ethnic, language, and financial inequities that exist in healthcare quality and access, health systems must undertake the development of systematic approaches to advance diversity, inclusion, and health equity.

The Warranty Revolution: How Offering Procedure Warranties Can Transform Your Practice is a game-changing guide for dental practice owners looking to increase patient satisfaction, boost revenue, and reduce financial risk. Drawing on insights from the automotive industry, Max Zanan reveals how offering dental procedure warranties can attract more patients, improve treatment acceptance, and build long-term wealth for your practice.

Social media can help you reach a new audience and convert them into your customers. However, a strategy is of importance for one to succeed in marketing their brand on social media. You must determine the social media platform where you will be marketing your brand based on the kind of users you are targeting and how familiar you are with the platform. For a business marketing campaign to run successfully, it must be executed where potential customers are. This audiobook guides you on how to run a successful Instagram marketing campaign. Enjoy listening!

You work in a profession where, despite your best efforts to plan your working week, your daily activities are often dictated by circumstance rather than strategy. You are sick of the constant juggle and live with an ever-present undercurrent of stress. Smart Time Management for Doctors provides a proven five-step process along with practical and easy-to-implement productivity strategies to help you identify and harness 30 hours of lost time a month.

In 1984 triplet girls born three months prematurely received life-saving blood transfusions. A year later their parents learned that their donor had the AIDS virus. After years of suffering, all three sisters died. It has been discovered that six more children have received infected blood from the same Red Cross donor. Bad Blood is the story of gross mismanagement and shocking neglect within the American Red Cross.

Antibiotics are powerful drugs that can prevent and treat infections, but they are becoming less effective as a result of drug resistance. Resistance develops because the bacteria that antibiotics target can evolve ways to defend themselves against these drugs. When antibiotics fail, there is very little else to prevent an infection from spreading. Unnecessary use of antibiotics in both humans and animals accelerates the evolution of drug-resistant bacteria, with potentially catastrophic personal and global consequences.