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Knowing your audience will help you to organize your material so that it has the best chance of being read and understood. Put yourself in your reader’s shoes - listen, and you will be better received. This book will show you how to write business messages clearly, concisely and simply. It will encourage you to write conversationally, the way you talk, and to write with humanity; that is, from one person to another.

If you want to make a living by transitioning into the medical writing field as a freelancer or by working a job, then this book is for you. It doesn’t matter if you have previous experience working in the medical field or not, as this field has a vast array of opportunities.

Email, you would not be without it. But do you know how to use it without annoying people? This short easy guide gives you the simple do's and don'ts. First published in 2000, this guide has been widely praised for its simplicity and ease-of-use. Let it work for you. Also contains a handy reference for commonly used acronyms and emoticons. The Essential Guide to Writing Professional, Polite, and Clear Emails In today's digital world, email is one of the most important forms of communication. Whether you're using it for work, school, or personal reasons, it's important to know how to write ...

It all begins with a blank page and a burning desire to escape the ordinary. For me, freelance writing started as a simple experiment — an evening escape from a job that drained me. I had no connections, no fancy degree in English, and no clue how people actually made money typing words. But I did have curiosity, grit, and a laptop. What followed was a transformation so radical that it redefined my understanding of freedom and wealth.

Smart Traffic with AI: Proven Strategies to Grow Your Blog, Business, and Products Using Artificial Intelligence Are you struggling to grow your blog, attract customers, or increase visibility for your products? The online world is more competitive than ever—but Artificial Intelligence is the secret weapon that can put you ahead. In this practical and beginner-friendly guide, you’ll discover how to harness the power of AI to build traffic, generate leads, and boost sales without spending endless hours or wasting money on strategies that don’t work. Inside, you’ll learn how to: ...

Imagine a world where your words work tirelessly for you, turning strangers into loyal customers while you sleep. This is the reality of copywriting: the ability to craft sentences so magnetic, so persuasive, that they not only grab attention but also command action. Unlike art for art’s sake, copywriting is art with a purpose — every phrase is designed to drive a result, whether that’s a sale, a signup, or a share.

Esta guía te proporcionará las herramientas necesarias para expresar tus ideas de forma clara y convincente, de manera que tus clientes, socios y todas las partes interesadas las apoyen. Podrás superar el bloqueo del escritor, captar y mantener la atención de tu destinatario, motivar al lector para que actúe, expresar tus ideas con claridad y conseguir el tono adecuado.

Direct response marketing is a battlefield of words, emotions, and precision timing. Unlike traditional branding campaigns that aim for vague awareness, direct response is about action—immediate, measurable, and profitable. With a well-crafted ad, you can spark sales within hours, not months. This is why businesses, from small entrepreneurs to global giants, return to its principles again and again: because it works fast.

Ideas are fragile things. They begin as sparks—brief flashes of possibility that can either ignite into revolutions or die quietly in silence. The difference often comes down to one moment: the pitch. Whether you are in a boardroom, on a Zoom call, or face-to-face in an elevator, the way you communicate your idea determines if others will lean in with curiosity or look past you with indifference.

Storytelling is humanity's oldest way of connecting to others. But for businesses and managers, it can also be a powerful tool to help organizations grow and thrive.

Discover the key to positive workplaces and better results from one of Britain's most successful leaders. A Waterstones Book of the Month and Paperback of the Year 2025 'Mr Timpson is a role model as an employer. Other businesses could learn from his approach.' The Guardian The Happy Index: a...

Goodreads is a difficult site to get used to and many authors give up and move on to other things. But it presents massive opportunities to authors. There are over 20 million members (and rising, fast) and they are all passionate readers - the very people authors need. This audiobook makes it quick and easy to authors to understand how to use Goodreads and how to use it as part of their author platform.

Today, most business writing is email writing. We handle even our most important customer transactions, internal operations, and supplier partnerships solely by email. Yet many of us still struggle to write emails that get results. And we often are so overwhelmed by the sheer volume of emails that we feel as though we’re in email jail! How we handle email has a large impact on the trajectory of our career. Emails can build or destroy credibility, clarify or confuse situations for our coworkers and customers, and reduce or increase security risks and legal liabilities.

Mastering Prompts for Writers: The Ultimate Guide to Unlocking Your Creativity and Boosting Your Writing Skills with ChatGPT-4 is a comprehensive guide that delves into the transformative impact of AI and NLP technologies on the writing world. The book covers various topics, including: Exploration of cutting-edge AI tools: The guide discusses Generative AI, BingChat, and Google Bard, and provides techniques for effectively utilizing these tools to enhance creativity and writing processes. Focus on ChatGPT-4: The book aims to bridge the gap between human authors and AI-generated writing, ...

Start Writing, Keep Selling is the no-fluff, practical guide to writing and selling the book you've always dreamed of. Written by Mike Reuther, an experienced author of more than twenty books, this guide walks you through every step of the journey—from building a writing habit to publishing and promoting your book. You'll discover how to generate powerful ideas, conquer writer’s block, and turn your passion into a published product that sells. Whether you're just getting started or picking up where you left off, this book is your blueprint to becoming a successful self-published author.

Business runs on emails, yet we rarely give them enough thought. Too often, our messages are misunderstood, misfiled, or ignored. In a world filled with remote collaboration and virtual teams, people who master email writing rise above the noise. You can be one of those people. Learn how to make your emails work for you rather than against you with this short, practical guide. Whether you’re just starting in your career or are adjusting to a newly remote and virtual workplace, you’ll find valuable advice and tips you can put into practice right away.

Are you ready to tap into the full potential of your email list without burning it out? Monetize Your List introduces a smarter way to turn subscribers into loyal customers, using an engaging and effective framework: The Diamond Customer Journey Map. This powerful strategy doesn’t just boost sales; it strengthens trust with your audience, keeping them engaged and enthusiastic about what you offer. You’ll discover how to invite your subscribers to the next step with a sense of excitement, instead of overwhelming them with aggressive sales tactics.

Starting a business is no easy task and figuring out how to package and present your idea can be even harder. You will need time, dedication, investment money, and, most importantly, the ambition to get through the first steps of the process. Luckily, you've already completed one of the most difficult steps: recognizing that a stellar business plan is crucial to the future success of your business. This audiobook provides the tools and techniques that are needed to form a business plan that will have investors begging to give you their money.

Miles de veces. Seguro que miles de veces has escuchado que las historias venden. Que el storytelling es lo que necesitas para conseguir más ventas, y ¿sabes qué? ¡No es verdad! No cualquier historia te ayudará a vender ¿sabes por qué? Porque solo sentimos interés por las historias que tienen algo que nos interese ¡de forma personal! Algo que nos pueda afectar a nosotros ¿Sirve con que hables de cómo tu producto es mejor y porqué es mejor? No ¿Sirve una historia que demuestre que tu empresa es la mejor opción para el cliente? No Lo que se necesita es una historia que sea ...

Story is a potent medicine that can re-enchant our lives. By re-storying ourselves, consciously building it into everyday living, we can make space to hear ourselves better, listen more deeply to each other, and discern the tales the earth is quietly whispering in our ears. Hopefully, Story Intelligence will help you stoke a new kind of fire.