Mostrando títulos en Redacción y Editorial

More than three decades after his death, John Steinbeck remains one of the nation's most beloved authors. Yet few know of his career as a journalist who covered world events from the Great Depression to Vietnam. Now, this original collection offers a portrait of the artist as citizen, deeply engaged in the world around him. In addition to the complete text of Steinbeck's last published book, America and Americans, this volume brings together for the first time more than 50 of Steinbeck's finest essays and journalistic pieces.

In today's fast-paced, competitive business environment, we all need to communicate clearly and use our time productively. Even seasoned writers will find tips, tools, and ideas in this book that can improve the quality - and reduce the quantity - of email in the workplace. This book will help you write concise, clear emails that advance your business needs.

In this thoughtful collection of essays, Andrea Barrett draws from her experiences writing some of the most acclaimed historical fiction of our time to explore the mysteries and delights of the genre. Inspiration found in the past, she argues, can illuminate fiction, just as dust scatters light and makes the unseen visible.

Are you ready to unlock the power of artificial intelligence and revolutionize your writing process? Whether you're a blogger, author, marketer, or entrepreneur, AI Writing Secrets provides the ultimate roadmap to harnessing AI for faster, smarter, and more engaging content creation.

My name is Drew Hayes, and for the past six years I've made my living as a writer. In that time, I've published 20 books, written hundreds of thousands of words, and made countless mistakes - most of which I like to think I've learned from. Underqualified Advice (and Other Amusing Diversions) is my attempt to compile those lessons and share them with others, as well as have some fun along the way. Half of the book is dedicated to detailing specifics about writing, maneuvering the industry, and keeping fiscally afloat in largely unstable waters.

Today's writers need more spunk than Strunk: whether it's the Great American email, Madison Avenue advertising, or Grammy Award-winning rap lyrics, memorable writing must jump off the page. Copy veteran Constance Hale is on a mission to make creative communication, both the lyrical and the unlawful, an option for everyone. With its crisp, witty tone, Sin and Syntax covers grammar's ground rules while revealing countless unconventional syntax secrets that make for sinfully good writing.

For the last several years Adm. James Stavridis and his co-author, R. Manning Ancell, have surveyed over 200 active and retired four-star military officers about their reading habits and favorite books, asking each for a list of titles that strongly influenced their leadership skills and provided them with special insights that helped propel them to success in spite of the many demanding challenges they faced. The Leader's Bookshelf synthesizes their responses to identify the top 50 books that can help virtually anyone become a better leader.

In this second edition, Saller adds new chapters, on the dangers of allegiance to outdated grammar and style rules and on ways to stay current in language and technology. She expands her advice for writers on formatting manuscripts for publication, on self-editing, and on how not to be “difficult”. Saller’s own gaffes provide firsthand (and sometimes humorous) examples of exactly what not to do. The revised content reflects today’s publishing practices while retaining the self-deprecating tone and sharp humor that helped make the first edition so popular.

With the expert guidance of screenplay consultant, story editor, and teacher Michael Hauge, you'll learn how to elicit emotion (your primary goal), create strong characters, structure your stories, and conquer the business side of Hollywood. Plus, you'll get groundbreaking information on "feminine mode" movies, a unique approach to character growth and guidance on your life as a screenwriter.

Be you an established planner, pantser, or unsure new author, this comprehensive guide has you covered. Adopting a "tools not rules" approach, you’ll discover dozens of definitive worldbuilding tricks and strategies, including surveys showing what audiences want; identifying ineffective, effective, and inspired worldbuilding; the ins and outs of immersion; enhancing audience experience with fantasy conceits; and the four Cs of worldbuilding.

A creative writer's shelf should hold at least three essential books: a dictionary, a style guide, and Writing Fiction. Janet Burroway's best-selling classic is the most widely used creative writing text in America, and for more than three decades, it has helped hundreds of thousands of students learn the craft.

Write a foolproof business plan that will set your budding business on the road to success from the get-go. When you set out on a road trip, do you leave the map behind? Do you decide to just wing it and see where you end up? You can use Writing a Business Plan Made Simple for Small Businesses and Entrepreneurs as your guide. With a comprehensive breakdown of everything you need in a stellar business plan, this audiobook is your one-stop guide whether you’re a first-time entrepreneur or experienced business owner.

Legendary writing coach Jack Hart spent 26 years at The Oregonian and has taught students and professionals of all stripes, including bloggers, podcasters, and more than one Pulitzer Prize winner. Good writing, he says, has the same basic attributes regardless of genre or medium. Wordcraft shares Hart’s techniques for achieving those attributes in one of the most broadly useful writing books ever written. Originally published in 2006 as A Writer’s Coach, the book has been updated to address the needs of writers well beyond print journalists.

Have you written a book that just isn't selling? Would you like to write a book that readers eagerly devour? Many authors write then market. Successful authors write to market. They start by figuring out how to give readers what they want, and that process begins before writing word one of your novel. This book will teach you to analyze your favorite genre to discover what readers are buying, to mine reviews for reader expectations, and to nail the tropes your readers subconsciously crave.

This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print.

Writing a Romance Novel For Dummies is the only reference aspiring writers need to get their careers off to the right start. Fully updated to reflect the industry's latest trends and secrets, this book helps you understand what makes a great novel, so you can hone your craft and write books people want to read. We break down the romance subgenres, give you expert tips on plotting and pacing, and walk you through the process of finding an agent and getting published in today's competitive market—or self-publishing like many six-figure authors are doing.

Robert Olen Butler, author of Perfume River, A Good Scent from a Strange Mountain, and A Small Hotel, teaches graduate fiction at Florida State University—his version of literary boot camp. In From Where You Dream, Butler reimagines the process of writing as emotional rather than intellectual and tells writers how to achieve the dream space necessary for composing honest, inspired fiction.

As a White House speechwriter, Terry Szuplat helped craft hundreds of speeches for President Obama. But when it came to public speaking himself, Szuplat—like many people—was gripped by anxiety and preferred to stay in the shadows. When he was invited to give the first major speech of his life, he faced a choice: keep hiding from what scared him, or finally face his fears.

In this book, I’ll guide you through the process of creating a business plan that will help you achieve your creative and financial goals. It's time to take your author career to the next level. Let's get started on your business plan.

In 1976, Linda Trichter Metcalf, then a university English professor, sat down with pen and paper and intuitively started a self-guided writing practice that helped to bring herself into focus and clarify her life as never before. She and a colleague, Tobin Simon, introduced this original method into their classrooms.