Mostrando títulos en Redacción y Editorial

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

For nearly two centuries, the authorship of William Shakespeare's plays has been challenged by writers and artists as diverse as Sigmund Freud, Mark Twain, Henry James, Helen Keller, Orson Welles, Malcolm X, and Sir Derek Jacobi. How could a young man from rural Warwickshire, lacking a university education, write some of the greatest works in the English language?

Introducing The Art of Storytelling, an essential guide for anyone looking to hone their writing skills and craft compelling stories that leave a lasting impact. Whether you're a seasoned writer or just starting out, this book is packed with valuable insights and practical tips that will help you take your storytelling to the next level. Chapter by chapter, you'll learn how to build a strong foundation for your story, create vivid settings that transport your reader to another world, and develop characters that feel real and engaging. You'll explore different perspectives and techniques for...

This highly respected veteran newsman shares the stories he's long kept under wraps. Schieffer goes beyond the news everyone is familiar with to share the compelling anecdotes only his colleagues were previously privy to. Says the author, "I want to tell you about the parts that didn't get on television or in the paper." The result is an eye-opening glimpse behind the scenes of the news business.

Today's writers need more spunk than Strunk: whether it's the Great American email, Madison Avenue advertising, or Grammy Award-winning rap lyrics, memorable writing must jump off the page. Copy veteran Constance Hale is on a mission to make creative communication, both the lyrical and the unlawful, an option for everyone. With its crisp, witty tone, Sin and Syntax covers grammar's ground rules while revealing countless unconventional syntax secrets that make for sinfully good writing.

When Mark Salzman is invited to visit a writing class at Central Juvenile Hall, a lockup for Los Angeles’s most violent teenage offenders, he scrambles for a polite reason to decline. He goes—expecting the worst—and is so astonished by what he finds that he becomes a teacher there himself...

There's a mantra real writers know but wannabe writers don’t. And the secret phrase is this: "Nobody wants to read your shit." Recognizing this painful truth is the first step in the writer's transformation from amateur to professional.

NATIONAL BESTSELLER In this clarion call to pick up a pen and find yourself from “one of our most astute chroniclers of modern life” (The New York Times Book Review), #1 New York Times bestselling author Anna Quindlen shows us how anyone can write, and why everyone should. What really...

Show, don't tell is probably the single most important piece of advice given to writers. But many writers struggle to understand this powerful principle or have difficulty applying it to their own work. Even experienced authors sometimes don't grasp the finer nuances of showing and telling. In this book, Sandra Gerth draws on her experience as an editor and a best-selling author to show you how to show and tell you when to tell.

#1 NATIONAL BESTSELLER PULTIZER PRIZE WINNER The captivating inside story of the woman who helmed the Washington Post during one of the most turbulent periods in the history of American media: the scandals of the Pentagon Papers and Watergate In this widely acclaimed memoir ("Riveting...

Robert Olen Butler, author of Perfume River, A Good Scent from a Strange Mountain, and A Small Hotel, teaches graduate fiction at Florida State University—his version of literary boot camp. In From Where You Dream, Butler reimagines the process of writing as emotional rather than intellectual and tells writers how to achieve the dream space necessary for composing honest, inspired fiction.

Have you written a book that just isn't selling? Would you like to write a book that readers eagerly devour? Many authors write then market. Successful authors write to market. They start by figuring out how to give readers what they want, and that process begins before writing word one of your novel. This book will teach you to analyze your favorite genre to discover what readers are buying, to mine reviews for reader expectations, and to nail the tropes your readers subconsciously crave.

In the middle of the night on March eleventh, 1980, the phone rang in Julia Reed’s Georgetown dorm. It was her boss at Newsweek, where she was an intern. He told her to get in her car and drive to her alma mater, the Madeira School. Her former headmistress, Jean Harris, had just shot Dr. Herman Tarnower, The Scarsdale Diet Doctor. Julia didn’t flinch. She dressed, drove to Madeira, got the story—and her first byline—and the new American Gilded Age was off and running.

Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.

Your Story Matters presents a dynamic and spiritually formative process for understanding and redeeming the past in order to live well in the present and into the future. Leslie Leyland Fields has used and taught this practical and inspiring writing process for decades, helping people from all walks of life to access memory and sift through the truth of their stories. This is not just a book for writers. Each one of us has a story, and understanding God's work in our stories is a vital part of our faith.

This wide ranging collection of essays allows the contemporary reader to grasp the extraordinary variety and depth of the statesman's mature thoughts on questions, both grave and gay, facing modern man. Churchill begins by asking what it would be like to live your life over again and ends by describing his love affair with painting. In between he touches on subjects as diverse as spies, cartoons, submarines, elections, flying, and the future.

This famous work by Lucretius is a masterpiece of didactic poetry, and it still stands today as the finest exposition of Epicurean philosophy ever written. The poem was produced in the middle of first century B.C., a period that was to witness a flowering of Latin literature unequaled for beauty and intellectual power in subsequent ages. The Latin title, De Rerum Natura, translates literally to On the Nature of Things and is meant to impress the reader with the breadth and depth of Epicurean philosophy.

Here, for the first time, is the private and most intimate correspondence of one of America’s most influential and incisive journalists: Hunter S. Thompson. In letters to a Who’s Who of luminaries from Norman Mailer to Charles Kuralt, Tom Wolfe to Lyndon Johnson, William Styron to Joan Baez—not to mention his mother, the NRA, and a chain of newspaper editors—Thompson vividly catches the tenor of the times in 1960s America and channels it all through his own razor-sharp perspective.

Over the past 6 years, Nicolas Cole has ghostwritten for more than 300 different industry leaders, C-Suite executives, founders of Silicon Valley startups, venture capitalists, and even Olympic athletes, Grammy-winning musicians, and New York Times bestselling authors. In 2017, Cole founded the first ghostwriting agency specializing in opinion articles online, and to date has ghostwritten more than 3,000 articles (under other people's names).

From 1918 to 1941, even as she penned masterpiece upon masterpiece, Virginia Woolf kept a diary. She poured into it her thoughts, feelings, concerns, objections, interests, and disappointments -resulting in 26 volumes that give unprecedented insight into the mind of a genius. Collected here are the passages most relevant to her work and writing.