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Apple: The First 50 Years includes new interviews with 150 key people who made the journey, including Steve Wozniak, John Sculley, Jony Ive, and many current designers, engineers, and executives. The book busts long-held myths; goes backstage for both the titanic successes (450 million iPods, 700 million iPads, 2.2 billion iPhones) and the instructive failures (Lisa, Apple III, MobileMe); and assesses the forces that challenge Apple’s dominance as it enters its second half century.

Tim Queeney is a sailor who knows more about rope and its importance to humankind than most. In Rope, Queeney takes listeners on a ride through the history of rope and the way it weaves itself through the story of civilization. From Magellan's world-circling ships, to the fifteenth-century fleet of Admiral Zheng He, to Polynesian multihulls with crab claw sails, he shows how without rope, none of their adventurous voyages and discoveries would have been possible.

This book will make you chuckle, gasp, and maybe even double-check your phone settings. From bizarre inventions to behind-the-scenes (or screens!) trivia, you’ll uncover things you didn’t even know were a thing about the tiny tech that rules your life.

When Elon Musk was a kid in South Africa, he was regularly beaten by bullies. One day a group pushed him down some concrete steps and kicked him until his face was a swollen ball of flesh. He was in the hospital for a week. But the physical scars were minor compared to the emotional ones inflicted by his father, an engineer, rogue, and charismatic fantasist.

Gene Kranz was present at the creation of America's manned space program and was a key player in it for three decades. As a flight director in NASA's Mission Control, Kranz witnessed firsthand the making of history. He participated in the space program from the early days of the Mercury program to the last Apollo mission, and beyond. He endured the disastrous first years when rockets blew up and the United States seemed to fall further behind the Soviet Union in the space race.

From the New York Times bestselling author of Midnight in Chernobyl comes the definitive, dramatic, minute-by-minute story of the Challenger disaster, based on fascinating in-depth reporting and new archival research—a riveting history that flows like a thriller.

In this groundbreaking treatise, Palantir co-founder and CEO Alexander C. Karp and Nicholas W. Zamiska offer a searing critique of our collective abandonment of ambition, arguing that in order for the U.S. and its allies to retain their global edge—and preserve the freedoms we take for granted—the software industry must renew its commitment to addressing our most urgent challenges, including the new arms race of artificial intelligence. The government, in turn, must embrace the most effective features of the engineering mindset that has propelled Silicon Valley’s success.

In The Idea Factory, New York Times Magazine writer Jon Gertner reveals how Bell Labs served as an incubator for scientific innovation from the 1920s through the1980s. In its heyday, Bell Labs boasted nearly 15,000 employees, 1200 of whom held PhDs and 13 of whom won Nobel Prizes. Thriving in a work environment that embraced new ideas, Bell Labs scientists introduced concepts that still propel many of today’s most exciting technologies.

Steven Levy's classic book traces the exploits of the computer revolution's original hackers - those brilliant and eccentric nerds from the late 1950s through the early '80s who took risks, bent the rules, and pushed the world in a radical new direction. With updated material from noteworthy hackers such as Bill Gates, Mark Zuckerberg, Richard Stallman, and Steve Wozniak, Hackers is a fascinating story that begins in early computer research labs and leads to the first home computers.

On October 4, 1957, a time of Cold War paranoia, the Soviet Union secretly launched the Earth's first artificial moon. No bigger than a basketball, the tiny satellite was powered by a car battery. Yet, for all its simplicity, Sputnik stunned the world.

Two-time winner of the Pulitzer Prize David McCullough tells the dramatic story behind the story about the courageous brothers who taught the world how to fly: Wilbur and Orville Wright.

On December 17, 1903, at Kitty Hawk, North Carolina, Wilbur and Orville Wright's Wright Flyer became the first powered, heavier-than-air machine to achieve controlled, sustained flight with a pilot aboard. The Age of Flight had begun. How did they do it? And why?

En Nexus, Harari contempla a la humanidad desde la amplia perspectiva de la historia para analizar cómo las redes de información han hecho y deshecho nuestro mundo. Durante los últimos 100.000 años, los sapiens hemos acumulado un enorme poder. Pero, a pesar de todos los descubrimientos, inventos y conquistas, ahora nos enfrentamos a una crisis existencial: el mundo está al borde del colapso ecológico, abunda la desinformación y nos precipitamos hacia la era de la I.A. Con todo el camino andando, ¿por qué somos una especie autodestructiva?

We are surrounded by emoji. They appear in politics, movies, drug deals, our sex lives, and more. But emoji's impact has never been explored in full. In this rollicking tech and pop culture history, Keith Houston follows emoji from its birth in 1990s Japan, traces its Western explosion in the 2000s, and considers emoji's ever-expanding lexicon. Named for the world's most popular pictogram, Face with Tears of Joy tells the whole story of emoji for the first time.

As Wall Street swooned and boomed through the last decade, our livelihoods have—now more than ever—come to rely upon the good sense and risk appetites of a few standout investors. And amidst the BlackRocks, Vanguards, and Berkshire Hathaways stands arguably the most iconoclastic of them all: SoftBank’s Masayoshi Son. In this “meticulously researched, balance, thoroughly readable” (Booklist, starred review) biography, we go behind the scenes of the world’s most monied halls of power in New York, Tokyo, Silicon Valley, Saudi Arabia, and beyond.

Following his blockbuster biography of Steve Jobs, The Innovators is Walter Isaacson’s revealing story of the people who created the computer and the Internet. It is destined to be the standard history of the digital revolution and an indispensable guide to how innovation really happens. What were the talents that allowed certain inventors and entrepreneurs to turn their visionary ideas into disruptive realities? What led to their creative leaps? Why did some succeed and others fail?

On a cold January morning in 1986, NASA launched the Space Shuttle Challenger, despite warnings against doing so by many individuals including Allan McDonald. The fiery destruction of Challenger on live television moments after launch remains an indelible image in the nation's collective memory. In Truth, Lies, and O-Rings, McDonald, a skilled engineer and executive, relives the tragedy from where he stood at Launch Control Center.

Tech billionaires have decided that they should determine our futures for us. According to Elon Musk, Jeff Bezos, Sam Altman, and more, the only good future for humanity is one powered by technology: trillions of humans living in space, functionally immortal, served by superintelligent AIs. In More Everything Forever, science writer Adam Becker investigates these wildly implausible and often profoundly immoral visions of tomorrow—and shows why, in reality, there is no good evidence that they will, or should, come to pass.

More than just a brand name, Atari was a cultural phenomenon that defined the dawn of the video game age for a generation. The story of its meteoric rise and the spectacular 1983 crash that followed is the stuff of Silicon Valley legend. But the history of Atari did not end with a bulldozer burying unsold cartridges in a desert landfill; that is where the second, more complex half of its story begins. This meticulously researched book chronicles the complete history, from the freewheeling, visionary days of founder Nolan Bushnell and the creation of Pong to the corporate blunders that led ...

Our world today - from the phone in your pocket to the car that you drive, the allure of social media to the strategy of the Pentagon - has been shaped irrevocably by the technology of silicon transistors. Year after year, for half a century, these tiny switches have enabled ever-more startling capabilities. Their incredible proliferation has altered the course of human history as dramatically as any political or social revolution. At the heart of it all has been one quiet Californian: Gordon Moore.

Paper is one of the simplest and most essential pieces of human technology. For the past two millennia, the ability to produce it in ever more efficient ways has supported the proliferation of literacy, media, religion, education, commerce, and art; it has formed the foundation of civilizations, promoting revolutions and restoring stability.