Mostrando títulos en Historia y Cultura

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions.

“As Albert Einstein almost certainly never said, everyone is a genius—but if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.” So begins Katie Spalding’s spunky takedown of the Western canon, and how genius may not be as irrefutably great as we commonly understand. While most of us may never become Einstein, it may surprise you to learn that there’s probably a bunch of stuff you can do that Einstein couldn’t. And, as Spalding shows, the famous prodigies she explores here were quite odd by any definition.

Are you drowning in endless tasks? Stuck using outdated tools that make your workday drag on forever? Does the mere mention of AI make you feel like you're lost in a sci-fi thriller you don't understand? Take a deep breath. You don't have to be a tech guru to harness the game-changing powers of AI and ChatGPT. You're just one listen away from demolishing the barriers that prevent you from unlocking a wealth of new skills and opportunities.

In this profound and urgent new book, leading thinker on technology Kester Brewin shows how AI is both stunningly new and rooted in the most ancient human desires. Hailed by the UK government's own lead on AI as 'god-like', as we finally welcome this stunning technology amongst us—with Frankenstein and Faustus, from the ceiling of the Sistine Chapel to the underbelly of Silicon Valley—Brewin skillfully leads us through the myths, machines, and monsters that have influenced the development of our greatest and most longed-for invention, and how we can learn to live alongside it.

Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.

Nichol tells the remarkable tale of how the ejection seat was first conceived during the Second World War as countless lives were lost in accidents and in battle. In the wake of the war, that technological race to save aircrew lives using explosive seats continued at an incredible pace. Nichol tells the story of the brave men who risked their lives testing those early devices, and interviewed the first British pilot to eject back in 1949, when ejection, from pulling the handle to being under the parachute, took thirty seconds. Today, that figure is down to around one second.

People are now exposed to more information than ever before, provided both by technology and by increasing access to every level of education. These societal gains, however, have also helped fuel a surge in narcissistic and misguided intellectual egalitarianism that has crippled informed debates on any number of issues. Today, everyone knows everything and all voices demand to be taken with equal seriousness, and any claim to the contrary is dismissed as undemocratic elitism.

The first-ever inside look at DARPA - the Defense Advanced Research Projects Agency - the maverick and controversial group whose futuristic work has had amazing civilian and military applications, from the Internet to GPS to driverless cars

An entertaining, scientifically rigorous exploration of the social and biological effects of our wireless world. The way we use technology is affecting our health and happiness. Engaging and entertaining yet scientifically rigorous, this fully revised and updated second edition of i-Minds comprehensively explores an era of screen-based technology's assimilation into our lives, pondering it as both godsend and plague. i-Minds is for anyone interested in fostering health and happiness or who is struggling with the role of screened technology in our lives.

From author Earl Swift comes the surprising history of the U.S. interstate system, a fascinating route through the dreams, discoveries, and protests that shaped these mighty roads.

While tech titans bragged they would 'move fast and break things', Kara Swisher was moving faster and breaking news. Covering the explosion of the digital sector in the early 1990s, she developed a long track record of digging up and reporting the truth of this new world order. Burn Book is part memoir, part history and, most of all, a necessary recounting of tech's most powerful players. This is the inside story we've all been waiting for of modern Silicon Valley and the biggest boom in wealth creation in the history of the world.

Papyrus rolls and Twitter have much in common, as each was their generation's signature means of "instant" communication. Indeed, as Tom Standage reveals in his scintillating new audiobook, social media is anything but a new phenomenon. From the papyrus letters that Roman statesmen used to exchange news across the Empire to the advent of hand-printed tracts of the Reformation to the pamphlets that spread propaganda during the American and French revolutions, Standage chronicles the increasingly sophisticated ways people shared information with each other....

While modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly expensive. For the past few decades, technology has been touted as the cure for all of healthcare's ills. But medicine stubbornly resisted computerization - until now. Over the past five years, thanks largely to billions of dollars in federal incentives, health care has finally gone digital.

Paul Scharre, a Pentagon defense expert and former U.S. Army Ranger, explores what it would mean to give machines authority over the ultimate decision of life or death. Scharre's far-ranging investigation examines the emergence of autonomous weapons, the movement to ban them, and the legal and ethical issues surrounding their use. Through interviews with defense experts, ethicists, psychologists, and activists, Scharre surveys what challenges might face "centaur warfighters" on future battlefields.

Designers & Dragons: The ‘00s is a comprehensive picture of the new resurgence of the RPG industry. This 2nd edition expands the original single book into a series of four–beginning with the ’70s and ending with the ’00s–and we’ve added over tens of thousands of new words to this final and most updated volume. Take an inside look at d20 companies, watch the growth of new titans like Paizo Publishing, and learn about the growth of indie presses like Evil Hat Productions. Regardless of your gaming background, Shannon Appelcline’s meticulously researched history won’t disappoint.

We are often told that hard work is the key to success. But success isn’t about hard work - it’s about shortcuts. Shortcuts allow us to solve one problem quickly so that we can tackle an even bigger one. They make us capable of doing great things. And according to Marcus du Sautoy, math is the very art of the shortcut. Thinking Better is a celebration of how math lets us do more with less.

Aram Sinnreich and Jesse Gilbert explore the many unpredictable, and often surprising, ways in which data surveillance, AI, and the constant presence of algorithms impact our culture and society in the age of global networks. The authors build on this basic premise: no matter what form data takes, and what purpose we think it’s being used for, data will always have a secret life. How this data will be used, by other people in other times and places, has profound implications for every aspect of our lives—from our intimate relationships to our professional lives to our political systems.

Welcome to Essentials of AI for Beginners, your go-to guide for exploring AI technologies like Machine Learning, Deep Learning, Generative AI, and ChatGPT.

Based on years of reporting on Samsung for The Economist, The Wall Street Journal, and Time, from his base in South Korea, and his countless sources inside and outside the company, Geoffrey Cain offers a penetrating look behind the curtains of the biggest company nobody in America knows. Seen for decades in tech circles as a fast follower rather than an innovation leader, Samsung today has grown to become a market leader in the United States and around the globe.

Smart Phone Dumb Phone rewires our relationship to technology. By unravelling the brainwashing process behind our addictive behaviour, we are freed from dependence and can reassert control over our time and productivity. Including 20 practical steps to help you along your way, this wonderful guide will release you from the clutches of your smartphone and allow you to live in the moment. It truly is the easyway.