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You've probably already realized that storytelling is ubiquitous today and that it's hard to imagine marketing without it. In this guide, you will first get an overview of what storytelling actually is and why it is an important part of a successful marketing strategy. In addition, you will learn in the theory section how a classic story is structured, to what extent this structure can be integrated into business practice and what alternatives there are.

Susan Cooper talks with Symphony Space's education director about The Dark Is Rising sequence, her series of five thrilling fantasy novels for young readers, among them The Dark Is Rising and 1976 Newbery Medal winner The Grey King.

The fascinating life of storyteller and humorist Mark Twain is revealed in this one-man performance based on Twain's writings. The early years of Samuel Clemens, the Mississippi River experiences, and his move to the silver mining area of Nevada are portrayed by exuberant actor McAvoy Layne; some of the most famous tales, from "The Blue Jay Yarn" to "The Celebrated Jumping Frog of Calaveras County" are woven into the history of this most colorful author.

Stories for Work walks you through the science of storytelling, revealing the secrets behind great storytellers and showing you how to master the art of storytelling in business. Stories hold a unique place in our psyche, and the right story at the right time can be a game-changer in business; whether tragedy, triumph, tension, or transition, a good story can captivate the listener and help you achieve your goals.

Julia takes a marathon bike ride into the mountains of Morocco and rediscovers the joys of a furtive hand on the knee, courtesy of the other tour guide.

Merrill Markoe reads two classic pieces from her book How to Be Hap-Hap-Happy Like Me. First, a piece about dealing with parties (written seven years before the Curb Your Enthusiasm episode that used the same idea). Then, another illuminating visit with her friends the dogs.

The Los Angeles Times Festival of Books began in 1996 with a simple goal: to bring together the people who create books with the people who love to read them. The festival was an immediate success and has become the largest and most prestigious book festival in the country, attracting more than 130,000 book lovers each year.

En France, on considère l'écrivain comme un génie au talent inné. Aux États-Unis, au contraire, on perçoit l'écriture comme un artisanat qui demande simplement de la méthode et du travail. Dans ce guide d'écriture, je partagerai mon approche, quelque part entre ces deux extrêmes. Nous discuterons du coeur des histoires, de leur âme et de la manière de créer des personnages, des intrigues qui vous correspondent et captivent les lecteurs.

An independent nation now exists forged in the fires of battle and founded upon lofty principles. But treaties with indigenous people have been broken, women had no rights, and slavery was still legal. Can integrity be legislated? Can equality be lived? Can truth be heard? Can individual rights be secured? These questions are answered in A Voice for the People.

Patton Oswalt falls in love. This is a classic Un-Cabaret performance, in which Beth's questions push the performer to go deeper and find all kinds of funny.

Dana Gould turns out to be the good seed when you hear about his dad. Gould was a writer and producer on The Simpsons and a veteran club comedian with Comedy Central and HBO specials. His work is also available in the Un-Cabaret Stand-Up series.

Mike Daisey is a fierce storyteller, one minute hilarious, the next minute sweet, with a fine-tuned ear for digression. He circles in on his uneasy subject matter, closer and closer, until he exposes the raw heart. The New York Times calls him "the master storyteller" and he has been compared to Garrison Keillor, Spalding Gray, and David Sedaris.

Judy thinks she's found her new husband. Really.

The Los Angeles Times Festival of Books began in 1996 with a simple goal: to bring together the people who create books with the people who love to read them. The festival was an immediate success and has become the largest and most prestigious book festival in the country, attracting more than 130,000 book lovers each year.

Un-Cabaret assembled the entire Emmy-winning writing staff of Sex and the City, each reading their own work for this special sold-out edition of Say the Word at The Knitting Factory in New York. Meet the writers behind the hit show and hear the individual voices that came together to create a cultural landmark.

The Los Angeles Times Festival of Books began in 1996 with a simple goal: to bring together the people who create books with the people who love to read them. The festival was an immediate success and has become the largest and most prestigious book festival in the country, attracting more than 130,000 book lovers each year.

This very special Un-Cabaret collection includes four deeply funny stories about Jews and Jewishness: "The Day I Got Caught Playing with Myself in Hebrew School", "Hitler's Willing Executioner, Me?", "The Ish Factor", and "Bar Mitzvah Boy".

This edition of Story by Numbers is no longer available.

Patton Oswalt is a brilliant comedy writer and the ringleader of Comedians of Comedy on Showtime and on tour. In fact, he's probably appearing at a club in your area right now. You've probably seen him on King of Queens or Balls of Fury and heard him as the voice of Rattatouile.

The Los Angeles Times Festival of Books began in 1996 with a simple goal: to bring together the people who create books with the people who love to read them. The festival was an immediate success and has become the largest and most prestigious book festival in the country, attracting more than 130,000 book lovers each year.