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An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies. Hacking Growth is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what The Lean Startup does for product development and Business Model Gneration does for strategy.

In Growth Hacking: Silicon Valley's Best Kept Secret, growth consultants Raymond Fong and Chad Riddersen deconstruct the phenomenon used by Silicon Valley's fast growing tech elite, growth hacking. Raymond and Chad's framework, the ASP™, is an easy to understand blueprint that empowers any business to apply growth hacking.

El libro de estrategias definitivo de los pioneros de Growth Hacking, una de las metodologías de negocios más impactantes en Silicon Valley. Parece difícil de creer pero hubo un momento en que Airbnb era el secreto mejor guardado de los hackers de viajes y los couch surfers, Pinterest era un sitio web de nicho frecuentado sólo por los panaderos y crafters, Facebook era el medio hermano incómodo de MySpace y Uber fue un alborotador que no tuvo ninguna oportunidad contra el Goliat que era New York City Yellow Cabs.

From leading geopolitical expert and technology futurist Jamie Metzl comes a groundbreaking exploration of the many ways genetic engineering is shaking the core foundations of our lives-sex, war, love, and death. At the dawn of the genetics revolution, our DNA is becoming as readable, writable, and hackable as our information technology. But as humanity starts retooling our own genetic code, the choices we make today will be the difference between realizing breathtaking advances in human well-being and descending into a dangerous and potentially deadly genetic arms race.

Are you or your teachers frustrated with carrots and sticks, detention rooms, and suspension-antiquated school discipline practices that simply do not work with the students entering our classrooms today? Our kids have complex needs, and we must empower and embrace them with restorative practices that not only change behaviors but transform students into productive citizens, accountable for their own actions.

Your smartphone, laptop, and desktop computer are more important to your life and business than ever before. On top of making your life easier and more productive, they hold sensitive information. Luckily for all of us, anyone can learn powerful data privacy and security techniques to keep the bad guys on the outside where they belong. Hacking For Dummies takes you on an easy-to-follow cybersecurity voyage that will teach you the essentials of vulnerability and penetration testing so that you can find the holes in your network before the bad guys exploit them.

Hack your business growth the scientific way. Growth Hacking for Dummies provides a blueprint for building the machine from the ground up, whether you're a fledgling organization looking for ways to outperform big budgets and research teams or an established business wanting to apply emerging techniques to your process.

So you're interested in growth hacking. Maybe you know a little about it, maybe you've never heard about it, maybe you're the inventor of the term and you're scoping out the competition (hi, Sean!). No matter who you are, you're not looking to make a business grow - your looking to make a business erupt like Vesuvius. You're looking to spread like blue jeans and the Beatles - to become an uninterrupted facet of modern life, like automobiles, cable television, and Facebook.

From age 15 to 40, David Hackworth devoted himself to the US Army and fast became a living legend. In 1971, however, he appeared on television to decry the doomed war effort in Vietnam. With About Face, he has written what many Vietnam veterans have called the most important book of their generation.

Turn your setbacks to breakthroughs and fears to power with this guide on developing a growth mindset—become a responsible and resilient adult!

In Hacking Leadership, award-winning school administrators Joe Sanfelippo and Tony Sinanis demonstrate how to increase learning by leaving the office and engaging directly with all teachers and learners. They identify 10 problems with school leadership and provide dynamic, right-now solutions.

While researching the toxic and addictive properties of sugar for Fat Chance, Robert Lustig made an alarming discovery - our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover. Dopamine is the "reward" neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the "contentment" neurotransmitter that tells our brains we don't need any more; yet its deficiency leads to depression.

Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.

The LinkedIn business platform continues to be an integral part of any business strategy. It is becoming more and more important not only to build a great inner circle but to move beyond and to build large diverse networks. In his book, Jess Tiffany explains that at the end of the day building strong relationships is what matters. Continuing on he points out that we do not have to choose between quality LinkedIn connections and the quantity of your LinkedIn connections. We can choose both!

In A Hacker’s Mind, Bruce Schneier takes hacking out of the world of computing and uses it to analyze the systems that underpin our society: from tax laws to financial markets to politics. He reveals an array of powerful actors whose hacks bend our economic, political, and legal systems to their advantage, at the expense of everyone else.

After decades of research, world-renowned Stanford University psychologist Carol S. Dweck discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she describes how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. In this edition, Dweck offers new insights into her now famous and broadly embraced concept. She introduces a phenomenon she calls false growth mindset and guides people toward adopting a deeper, truer growth mindset.

Hacking the Hacker takes you inside the world of cybersecurity to show you what goes on behind the scenes, and introduces you to the men and women on the front lines of this technological arms race. Twenty-six of the world's top white hat hackers, security researchers, writers, and leaders describe what they do and why, with each profile preceded by a no-experience-necessary explanation of the relevant technology.

Traditional marketing is dying, fast. The Internet has made it so that money is no longer the biggest marketing advantage - resourcefully combining data, product, and marketing to build a strong community around your brand is. The days of press releases and billboards are gone, and the days of giving your customers the tools to talk about your product are here. When customers have the tools to easily talk about a brand, it becomes easier to accomplish explosive growth.

This guidebook is going to spend some time taking a look at the world of hacking and some of the great techniques that come with this type of process as well. Whether you are an unethical or ethical hacker, you will use a lot of the same techniques, and this guidebook is going to explore them in more detail along the way, turning you from a novice to a professional in no time.