Mostrando resultados por "Behavioral strategy" en Todas las categorías

This program includes a preface read by the authors. Working Backwards is an insider's breakdown of Amazon's approach to culture, leadership, and best practices from two long-time, top-level Amazon executives. Colin started at Amazon in 1998; Bill joined in 1999. In Working Backwards, these two...

A strategic blueprint for elite and rising entrepreneurs to achieve 100x growth, build legacy, and engineer 25 years of exponential success. With EXCLUSIVE audiobook-only insights and coaching from Dan Sullivan and John Bowen. This bold and visionary guide delivers a 25-year strategic roadmap...

This book was designed to reduce mistakes. Your mistakes with money. Tiny errors, epic fails and everything in between. You can do thousands of things right, but make just a few of the errors we discuss, and you destroy much of your portfolio. If you could learn how to avoid the unforced errors...

Nobody wants to fail. But in highly complex organizations, success can happen only when we confront our mistakes, learn from our own version of a black box, and create a climate where it’s safe to fail. 　 We all have to endure failure from time to time, whether it’s underperforming at a...

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site...

The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of...

“Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.” —Jim Collins, author Good to Great, coauthor Built to Last From the author of New York Times...

'A book for the ages' – Rory Sutherland, author of Alchemy How did the world's best brands get so big? They had more than great products – they hacked the human mind. This book reveals their secrets. Richard Shotton, author of The Choice Factory and The Illusion of Choice combines with...

A companion guidebook to the number-one bestselling Good to Great, focused on implementation of the flywheel concept, one of Jim Collins’ most memorable ideas that has been used across industries and the social sectors, and with startups. The key to business success is not a single innovation...

The Law of Market Failure: Most new products will fail in the market, even if competently executed. Using his experience at Google, his remarkable success as an entrepreneur and consultant, and insights from his lectures at Stanford University and Google, Alberto Savoia’s The Right It offers...

“For anyone involved in settling disputes” (Richard Dawkins), a famed political scientist offers a classic argument for how to achieve a more cooperative world We assume that, in a world ruled by natural selection, selfishness pays. So why cooperate? In The Evolution of Cooperation...

Why should I do business with you… and not your competitor? Whether you are a retailer, manufacturer, distributor, or service provider – if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your...

Your bank balance doesn't rise and fall because you lack math skills. It rises and falls because your brain keeps steering you against your goals. If you are juggling early-career income, student debt, and the relentless pressure to "get it right," you are likely trapped in a stressful decision loop. You don’t have a knowledge problem; you have a behavior problem. Psychological biases exploit your phone, your stress levels, and your cash flow, forcing you to choose short-term relief over permanent stability. It’s time to stop fighting your psychology with willpower and start treating ...

Stop Chasing Performance. Start Mastering the Architecture of Inevitability. Why do highly intelligent leaders fail while outcomes they never chose continue to flourish? Why do certain organizations stabilize and scale while others, staffed by equally capable people, quietly erode? The answer isn't "hustle," "mindset," or "luck." It is the execution of Invisible Laws. Most leaders operate under the illusion of agency, believing decisions are the origin of movement. In reality, decisions are merely acknowledgments. Most outcomes are shaped upstream by design, sequence, and accumulation long ...

“An invaluable operating manual,” says Tony Hsieh, Zappos CEO and author of Delivering Happiness. Using brilliantly simple logic that illuminates the universal truths in common emotional challenges, popular motivational speaker and bestselling author Chip Conleyhas written “a fresh...

Do potential customers reach your website, landing page, or app but fail to take action? Do you struggle to combine both rational/logical and emotional/non-conscious elements into your marketing? Does your ecommerce site have too many abandoned shopping carts? If you can answer "yes" to any of these questions, or if you are simply looking for a way to be more persuasive and convert better, you need The Persuasion Slide™. Psychologists have uncovered many secrets of influence and persuasion psychology, but trying to apply them in a practical way has often remained elusive for marketers. ...

Stop relying on fleeting motivation. Discover the actionable behavior design framework to build consistent habits that survive stress, fatigue, and chaotic days. If you’ve ever started a new routine with high energy only to abandon it by week three, you aren’t lazy. You don’t lack willpower, and your discipline isn’t broken. You are simply relying on a fragile system built exclusively for your "perfect days." The harsh reality of personal growth is that life rarely cooperates. When stress peaks, schedules break, or exhaustion sets in, rigid habits are the first things to collapse. ...

Discover the hidden forces that drive consumer behavior and learn how to harness them to elevate your marketing strategy. Unlock the Secrets of the Consumer Mind: Understand how memory, emotion, and repetition influence purchasing decisions. Explore real-world case studies from leading brands like Nike, Coca-Cola, and Dove. Learn how to create marketing campaigns that resonate on a subconscious level. Why This Book Is Essential for Marketers: Written by a seasoned marketing professional with experience leading campaigns for top beverage companies, this book provides actionable insights ...

What if the next stage of your growth didn’t require doing more but deciding better? Getting Everything You Can Out of What Comes Next is the strategic evolution of the classic Getting Everything You Can Out of All You’ve Got,, originally authored by Jay Abraham, shifting the focus from maximizing what you have to multiplying what comes next. Most businesses try to grow by doing more: More marketing More optimization More effort But the companies that outperform everyone else don’t win by doing more. They win by making a small number of strategic decisions that multiply everything ...

Use this for the Amazon description: Why do smart people make bad decisions? Why do teams fail to cooperate? Why do unfair systems keep rewarding the wrong behaviour? Game Theory for Everyday Life is a practical introduction to one of the most useful ways to think clearly in a competitive world. This book takes the core ideas of game theory and applies them to real life, not just economics, politics, or academic models. It shows how incentives shape behaviour, why trust breaks down, how cooperation can be built or destroyed, and why the “best” decision often depends on what other people...