We recently worked with AJ Patel, CEO at TeleMed2U. Here we discuss whether to launch a niche product people are obsessed with or one with broad but shallow appeal.

AJ chooses depth over breadth. In healthcare, serving a specific audience exceptionally well matters more than pleasing everyone.

For CEOs building $1M to $5M companies, this mirrors a bigger leadership choice. Do you chase mass appeal, or do you double down on a focused strategy and build loyalty? In my bestselling book Wisdom From Wizards, I discuss how growth, like careers, does not happen by accident. It requires clear goals, flexibility, and ownership.

The same applies to product strategy. Define who you serve. Stay adaptable as markets shift. Own the path rather than hoping traction “just happens.”

Obsessed customers and proactive teams both come from intentional leadership.

I dive deeper into this concept of proactive ownership on page 146 of my bestselling business book Wisdom From Wizards, which just completed 20 weeks on the Amazon bestseller list. Check it out at: https://WisdomFromWizards.com/s

If you know someone who wants to write a bestselling business book (the gold standard of thought leadership!) with our done-for-you service (only pay per week that your book achieves Amazon bestseller status) message me!

Listen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.

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We recently worked with Eric Pratt, CEO at Instrumental. Here we discuss whether a CEO should spend 80% of their time with their team or with customers.

Eric chooses his team. His logic is simple: in a services business, your product is your people. When you invest in culture, trust, and talent, you are indirectly investing in customers.

This aligns with a core lesson I share in Wisdom From Wizards. Growth does not come from random activity. It comes from building strong internal alignment and capability first. Like building marketing from scratch, real scale happens when you create structure, clarity, and cross functional trust. Your team becomes the engine that drives positioning, launches, and long term differentiation.

If you are a $1M to $5M CEO, ask yourself: are you trying to win customers directly, or are you building the internal muscle that wins them repeatedly?

I dive deeper into this concept of building internal alignment as a growth engine on page 148 of my bestselling business book Wisdom From Wizards. Check it out at:

https://WisdomFromWizards.com/s

If you know someone who wants to write a bestselling business book (the gold standard of thought leadership!) with our done-for-you service (only pay per week that your book achieves Amazon bestseller status) message me!

Listen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.

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We recently worked with Rich Sheridan, CEO at Menlo Innovations. Here we discuss whether to build a flexible platform or a highly focused app.

Rich chooses the tightly focused app. He solves a real business problem first, then learns from real users before adding complexity. Flexibility you might never need becomes excess cost and distraction.

For CEOs in the $1M to $5M range, this is critical. Growth creates operational chaos when systems and processes lag behind ambition. As I write in Wisdom From Wizards, systems are the infrastructure. Processes are how you use them. One without the other creates friction.

Start small. Grow to large. Build focused solutions. Document simple workflows. Refine as you scale.

I dive deeper into this concept of scalable systems and processes on page 150 of my bestselling business book Wisdom From Wizards. Check it out at:

https://WisdomFromWizards.com/s

If you know someone who wants to write a bestselling business book (the gold standard of thought leadership!) with our done-for-you service (only pay per week that your book achieves Amazon bestseller status) message me!

Listen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.

#CEO #Scaleups #SystemsThinking #ProductStrategy #ThoughtLeadership