We recently worked with Chris Scharman, CEO at AvTech Capital. Here we discuss whether CEOs should promote from within or bring in external leadership talent.

For CEOs scaling a $1M to $5M business, this decision shows up faster than expected.

Do you double down on your internal team, giving them clear career paths and the runway to grow into leadership roles?

Or do you inject outside experience and fresh thinking when the next phase demands new muscle?

Chris shares a powerful bias toward promoting from within because it builds loyalty, continuity, and a true sense of mission. When people see a future inside the company, performance rises and attrition drops. At the same time, he stays pragmatic. If the capability simply does not exist internally, bringing in external talent can unlock new perspectives and accelerate growth.

The real question for CEOs is not either-or. It is when to lean into internal development and when to

intentionally import new leadership DNA.

If you are scaling fast, this single choice can shape culture, execution speed, and long-term enterprise value.

Wisdom From Wizards with Nitin Kartik is brought to you by Caribou Strategic, helping CEOs grow revenue $1M+ in 12 months with our money back guarantee:

https://cariboustrategic.com/x

#WisdomFromWizards #CEOLeadership #ScalingCompanies #StartupGrowth #LeadershipDevelopment #TalentStrategy #FounderLife #BusinessGrowth #CaribouStrategic

We recently worked with Shana Cosgrove, CEO at Nyla Technology Solutions. Here we discuss whether leaders should over-communicate or risk ambiguity when driving growth and alignment.

One of the fastest ways a $1M to $5M company stalls is not lack of strategy, but lack of clarity.

Shana shares a simple truth most CEOs underestimate. People rarely absorb a message the first time they hear it. It takes repetition, reinforcement, and consistency before teams truly internalize priorities, expectations, and direction.

When leaders assume “everyone already knows,” misalignment creeps in. Execution slows. Decisions drift. Momentum leaks.

Over-communicating is not noise. It is leadership. It anchors strategy, sharpens accountability, and keeps teams moving in the same direction as you scale.

If your growth feels slower than your ambition, the opportunity may not be a new playbook. It may be clearer, more intentional communication.

Wisdom From Wizards with Nitin Kartik is brought to you by Caribou Strategic, helping CEOs grow revenue $1M+ in 12 months with our money back guarantee.

Listen to Wisdom From Wizards on the go with Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app:

https://cariboustrategic.com/podcastss

#Leadership #CEO #ScalingUp #GrowthStrategy #StartupLeadership #Communication #B2B #Entrepreneurship #WisdomFromWizards #CaribouStrategic

We recently worked with Paige McPheely, CEO at BASE. Here we discuss whether CEOs should optimize a working business model or disrupt it before the market forces their hand.

For founders and CEOs in the $1M to $5M revenue range, this decision shows up constantly. Do you double down on what’s working and squeeze more efficiency, or step back and challenge assumptions before disruption finds you?

Paige shares a sharp perspective from the executive assistant space, where AI is reshaping how work gets done. Her takeaway is refreshingly pragmatic. Optimization is essential, but real leadership means being brutally honest about what no longer works, cutting what’s broken, and refocusing on what truly drives value. Disruption does not always mean flashy reinvention. Often, it starts with clarity and courage.

If you’re navigating growth, changing buyer expectations, or emerging technology pressure, this conversation will resonate.

Wisdom From Wizards with Nitin Kartik is brought to you by Caribou Strategic, helping CEOs grow revenue $1M+ in 12 months with our money back guarantee:

https://cariboustrategic.com/s

#WisdomFromWizards #CEOInsights #StartupGrowth #ScaleUp #BusinessStrategy #Leadership #AIinBusiness #FounderLife #RevenueGrowth #CaribouStrategic

We recently worked with Emre Varol, CEO at A2SV. Here we discuss whether it’s smarter for growth-stage CEOs to double headcount or double productivity.

Most CEOs in the $1M to $5M range hit this fork in the road sooner than they expect.

Do you hire faster to chase growth?

Or do you squeeze more output from the same team?

Emre’s take is refreshingly grounded.

He argues that 2X productivity beats 2X headcount every time because:

-Smart work compounds faster than brute-force effort

-Productivity gains sharpen decision-making and execution discipline

-Scaling inefficiency only multiplies future problems

-Teams that master thinking, experimentation, and learning outpace teams that only work harder

In practical terms, this means tightening priorities, simplifying workflows, upgrading systems, and building a culture that rewards insight, not just activity.

If you’re leading a growing company, this question isn’t theoretical. It directly impacts cash flow, hiring risk, culture, and how resilient your business becomes under pressure.

What would you choose: 2X team size or 2X productivity?

Wisdom From Wizards with Nitin Kartik is brought to you by Caribou Strategic, helping CEOs grow revenue $1M+ in 12 months with our money back guarantee:

https://cariboustrategic.com/s

#WisdomFromWizards #CEOInsights #ScaleSmart #StartupLeadership #GrowthStrategy #Productivity #BusinessGrowth #FounderMindset #CaribouStrategic

We recently worked with Barri Blauvelt, CEO at Innovara. Here we discuss whether CEOs should crack Asia or Europe first when expanding internationally.

If you are leading a $1M to $5M company and thinking about global growth, this choice matters more than most founders realize.

Barri shares how entering Asia early gave them a massive advantage.

They faced almost no competition, tapped into multinational demand, and built credibility that later translated into long term market

leadership.

One insight that really stands out for CEOs:

Asia rewards bold moves and differentiated value, especially when you bring expertise that helps local teams compete on a global stage.

Too many scaleups wait for the “safe” market. Meanwhile, others build category leadership where expectations are still forming.

If international expansion is on your roadmap, this is a conversation worth watching.

Wisdom From Wizards is brought to you by Caribou Strategic, helping CEOs grow revenue $1M+ in 12 months with our money back guarantee:

https://cariboustrategic.com/s

#CEO #ScaleUp #InternationalExpansion #GlobalGrowth #B2BLeadership #FounderLife #GoToMarket #GrowthStrategy

We recently worked with Bridgette Ferraro, CEO at iCopy. Here we discuss whether CEOs should build a purpose-driven business or a product-driven business.

In the $1M to $5M ARR stage, this is not a branding debate. It is a growth decision.

Bridgette shares why at iCopy Legal they live by “people first, tech forward” and how leading with purpose creates clarity for teams, consistency in customer experience, and momentum that product features alone cannot sustain.

When your team knows the why, execution gets faster.

When customers feel the why, loyalty goes up.

And when both align, revenue follows.

If you are scaling and feel stuck between improving the product and strengthening the culture, this conversation will hit home.

Wisdom From Wizards is brought to you by Caribou Strategic, helping CEOs grow revenue $1M+ in 12 months with our money back guarantee:

https://cariboustrategic.com/s

#CEO #TechScaleups #RevenueGrowth #Leadership #PurposeDriven #ProductLedGrowth #FounderJourney #B2BSaaS #StartupLeadership #WisdomFromWizards #CaribouStrategic