Wisdom From Wizards #298: Launch a niche product or one with broad appeal?

We recently worked with AJ Patel, CEO at TeleMed2U. Here we discuss whether to launch a niche product people are obsessed with or one with broad but shallow appeal.

AJ chooses depth over breadth. In healthcare, serving a specific audience exceptionally well matters more than pleasing everyone.

For CEOs building $1M to $5M companies, this mirrors a bigger leadership choice. Do you chase mass appeal, or do you double down on a focused strategy and build loyalty? In my bestselling book Wisdom From Wizards, I discuss how growth, like careers, does not happen by accident. It requires clear goals, flexibility, and ownership.

The same applies to product strategy. Define who you serve. Stay adaptable as markets shift. Own the path rather than hoping traction “just happens.”

Obsessed customers and proactive teams both come from intentional leadership.

I dive deeper into this concept of proactive ownership on page 146 of my bestselling business book Wisdom From Wizards, which just completed 20 weeks on the Amazon bestseller list. Check it out at: https://WisdomFromWizards.com/s

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