Skilled trades businesses LISTEN UP! Everybody expects you to be great at your craft or particular trade, but they (and you) shouldn't expect you to be great at business without some help! John Addington with Clay Verse Media is our guide to understanding the importance of marketing in our digital age - from knowing your STORY and having a good Google Business profile to knowing your ideal clients and making sure your website and social media find them. John provides great insight, especially with his skilled trades background. Join us for another great story and conversation on Trades Secrets.

Talk about OJT! Keith is joined by the Work-Based Learning Coordinators from the three school systems in Jackson County, GA for a great conversation about the connections between education, work, business, and success. From Commerce High School’s Cameron Shirley and Jefferson High School’s Christy Drew, to East Jackson High School’s Holly Canup and Jackson County High School’s Greg Maxwell, you’ll learn the ins and outs of how Work-Based Learning offers amazing benefits to both students and businesses that ultimately serve to grow the community. Join us for a great conversation and afterwards, reach out to these great folks to see how your business can benefit from Work-Based Learning. Cameron Shirley: cameron.shirley@commercecityschools.org; Christy Drew: christy.drew@jeffcityschools.org; Holly Canup: holly.canup@jcss.us; Greg Maxwell: gmaxwell@jcss.us

The willingness to listen and learn carried him through working on turbine engines in the Navy to running instrumentation & control systems in power plants. For Jake Blickenstaff of UC Premier Properties, that same willingness has allowed him to learn more quickly what it takes to be successful in real estate and commercial brokerage. Join us for a journey through Jake's professional learning and how it so easily dovetails into the mission and vision of growing the skilled trades. It's another great episode of Trades Secrets, but this time with someone from OUTSIDE the plumbing industry!