Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Danielle Jeter.

Founder of AOA Events and PR and Women in Media Global:

🎙️ Guest Introduction

• Danielle Jeter is a proud Spelman College graduate.
• Founder of Women in Media Global, impacting over 15,000 women and students since 2012.
• Based in Miami, originally from Philadelphia.

🧠 Entrepreneurial Journey

• Started in event planning and radio promotions.
• Transitioned into public relations after repeated client requests.
• Founded Affairs of ISIS Events, later rebranded to Affairs of Influence (AOA Events and PR) due to public perception issues with the name “ISIS.”

🔁 Rebranding Lessons

• Rebranding was prompted by client feedback and public confusion.
• Took a strategic approach: consultations, think tanks, redesign of all brand assets.
• Resulted in a more relatable and inclusive brand identity.

📣 Strategic Communications

• Focuses on external communications to connect clients with their target audiences.
• Emphasizes the importance of attention economy—competing with platforms like TikTok, Instagram, and podcasts.
• Advocates for short-form, impactful messaging.

🧩 Brand & Brand Activation

• Brand = Reputation, not just logos or colors.
• Brand activations create emotional connections through experiences (events, kiosks, partnerships).
• Smart activations happen where the audience already is (e.g., Formula 1, festivals).

❌ Common Mistakes

• Not budgeting for marketing.
• Trying to appeal to everyone instead of focusing on a niche audience.
• Ignoring feedback from clients or social media comments.

💼 Client Onboarding Process

• Free discovery calls.
• Intake form to understand goals and pain points.
• Services offered on a retainer basis.
• Encourages clients to allocate 10–30% of profits to marketing.

📈 Marketing & Sales Accelerator

• Danielle offers a 6-week accelerator program for startups and growth-phase businesses.
• Emphasizes the importance of marketing systems and sales strategy.

🎧 Women in Media Global & Podcast

• Created to address the lack of female representation in media.
• Hosts conferences and a podcast called The Woman Speaks Show.
• Available on Spotify, Apple Podcasts, YouTube.

#SHMS #STRAW #BEST

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Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Tracy Hudson.

A celebrity skincare expert:

🎯 Purpose of the Interview

The interview aims to:

• Educate listeners on proper skincare routines.
• Debunk common skincare myths.
• Highlight the importance of tailored skincare products.
• Showcase Tracy Hudson’s expertise and influence in the skincare industry.

🧴 Key Takeaways 1. Skincare Myths Debunked

• Myth: Warm water opens pores and cold water closes them.
  • Truth: Pores are not muscles and do not open or close. Warm water is good for cleansing, but cold rinses are optional and not pore-closing.
  • Quote: “Pores are not muscles. They don’t open and close.”

2. Tailored Skincare Is Essential

• Over-the-counter products are often ineffective due to lack of regulation and personalization.
• Medical-grade products are more effective and not necessarily more expensive.
  • Quote: “FDA does not regulate over-the-counter skincare products.”

3. Facials Have Real Benefits

• Facials improve blood circulation, reduce stress, and have anti-aging effects.
• Results vary based on the type of facial and consistency of care.
  • Quote: “Facials are not just feel-good treatments—they’re anti-aging and deeply cleansing.”

4. Skincare for All Skin Types

• Tracy works with clients with facial hair and customizes treatments accordingly.
  • Quote: “Come in with your face the way you normally wear it.”

5. Natural Products: Use with Caution

• Aloe vera and sea moss can be beneficial but may not deliver strong results for issues like hyperpigmentation.
  • Quote: “Natural products are great, but they often fall short in delivering tangible changes.”

6. Holistic Wellness Approach

• Tracy emphasizes self-care, fitness, and nutrition as part of skincare and overall wellness.
  • Quote: “When you look good, you do good, you feel good.”

🌟 Notable Moments

• Rushion McDonald humorously realizes he’s been misinformed about skincare for decades.
• The interview ends with Rushion committing to better skincare and embracing terms like “exfoliation.”

#SHMS #STRAW #BEST

Support the show: https://www.steveharveyfm.com/

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Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Herman Moore.

Topic: Entrepreneurship, grooming products, leadership, and community empowerment

Herman Moore, former NFL star turned entrepreneur, shares his journey from professional football to building successful businesses, including Golden Grooming Co., Cinnabon franchises, and the Tackle Life Foundation. He discusses innovation, leadership, youth mentorship, and his approach to business ownership and technology.

🔑 Key Takeaways 🧴 Golden Grooming Co.

• Offers high-quality grooming products for Black men, including beard combs, brushes, and solid cologne.
• Focuses on discreet, portable, and effective grooming tools.

“When you feel good and you look good, you do good.”

💡 Innovation & Product Design

• Solid cologne was designed for convenience and longer-lasting scent.
• Inspired by his experience with Cinnabon’s mini rolls—smaller, more portable versions of a classic product.

“You have to constantly look at ways to improve and innovate within your product category.”

🏈 Transition from NFL to Business

• Began preparing for life after football in his final playing years.
• First venture: Mailboxes Etc. franchise.
• Became second-largest Cinnabon partner in Florida and Michigan.

“I decided I would never settle for good when great is available.”

🧠 Leadership & Management

• Uses technology to manage remote businesses, including real-time receipt tracking.
• Emphasizes team-building, accountability, and hands-on leadership.

“Leadership is about showing there’s accountability on all levels—from the top down.”

🌱 Entrepreneurial Mindset

• Grew up in a single-parent household and overcame early academic limitations.
• Rejected being boxed into low-expectation courses and pursued meaningful education.

“I stopped buying into that… I wanted to take classes that would provide me a career.”

🧒 Tackle Life Foundation

• Founded in 2009, officially recognized in 2016.
• Offers programs in robotics, esports, computer programming, and entrepreneurship.
• Focuses on underserved youth and formerly incarcerated individuals.

“We’re going to create this marketplace… and team up with them to launch their vision.”

💰 Cryptocurrency & Financial Systems

• Invests in Ethereum and smaller coins.
• Sees blockchain as a way to improve financial system deficiencies.

“It’s worth looking at… I don’t think it’s going away.”

💬 Notable Quotes

• “You can put all the people around you that you want, but if you don’t understand what they’re doing… it’s not doing you that great.”
• “I want to make sure I always had control of my destiny.”
• “We don’t own the team. We don’t own the ability to create our fate.”
• “The playbook is there—you just have to be a student and willing to receive it.”

#AMI

#STRAW

#BEST

Support the show: https://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.