Brand Building: She encourages clients to allocate 10–30% of profits to marketing.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Danielle Jeter.

Founder of AOA Events and PR and Women in Media Global:

🎙️ Guest Introduction

• Danielle Jeter is a proud Spelman College graduate.
• Founder of Women in Media Global, impacting over 15,000 women and students since 2012.
• Based in Miami, originally from Philadelphia.

🧠 Entrepreneurial Journey

• Started in event planning and radio promotions.
• Transitioned into public relations after repeated client requests.
• Founded Affairs of ISIS Events, later rebranded to Affairs of Influence (AOA Events and PR) due to public perception issues with the name “ISIS.”

🔁 Rebranding Lessons

• Rebranding was prompted by client feedback and public confusion.
• Took a strategic approach: consultations, think tanks, redesign of all brand assets.
• Resulted in a more relatable and inclusive brand identity.

📣 Strategic Communications

• Focuses on external communications to connect clients with their target audiences.
• Emphasizes the importance of attention economy—competing with platforms like TikTok, Instagram, and podcasts.
• Advocates for short-form, impactful messaging.

🧩 Brand & Brand Activation

• Brand = Reputation, not just logos or colors.
• Brand activations create emotional connections through experiences (events, kiosks, partnerships).
• Smart activations happen where the audience already is (e.g., Formula 1, festivals).

❌ Common Mistakes

• Not budgeting for marketing.
• Trying to appeal to everyone instead of focusing on a niche audience.
• Ignoring feedback from clients or social media comments.

💼 Client Onboarding Process

• Free discovery calls.
• Intake form to understand goals and pain points.
• Services offered on a retainer basis.
• Encourages clients to allocate 10–30% of profits to marketing.

📈 Marketing & Sales Accelerator

• Danielle offers a 6-week accelerator program for startups and growth-phase businesses.
• Emphasizes the importance of marketing systems and sales strategy.

🎧 Women in Media Global & Podcast

• Created to address the lack of female representation in media.
• Hosts conferences and a podcast called The Woman Speaks Show.
• Available on Spotify, Apple Podcasts, YouTube.

#SHMS #STRAW #BEST

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