The Spin Sucks Podcast with Gini Dietrich Podcast Por Gini Dietrich Founder of Spin Sucks arte de portada

The Spin Sucks Podcast with Gini Dietrich

The Spin Sucks Podcast with Gini Dietrich

De: Gini Dietrich Founder of Spin Sucks
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We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together. Economía Exito Profesional
Episodios
  • Structured Trust Is the New Currency of Reputation

    Structured Trust Is the New Currency of Reputation
    Sep 2 2025
    Your reputation isn’t just what people say anymore—it’s what machines decide is true. In this episode of Spin Sucks, Gini Dietrich explains why structured trust is the new currency of reputation—and how AI tools are already encoding your brand. If your data is inconsistent, outdated, or missing, you’re invisible (or worse, misrepresented). She covers what structured trust actually means (and why it matters), how machines decide if your brand is credible, the risks of ignoring structured trust, practical steps to build a “source-of-truth” page, use schema markup, and publish citation-ready content, and how to measure if your efforts are working. If AI were asked who you are…would it get the answer right?
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    21 m
  • Using the PESO Model© as Your Marketing Operating System

    Using the PESO Model© as Your Marketing Operating System
    Aug 26 2025
    On this week’s Spin Sucks podcast, Gini Dietrich digs into IBM’s new CMO Revolution study and what it means for the future of marketing leadership. The report makes one thing clear: the next decade won’t belong to the marketers with the biggest budgets. It will belong to the CMOs with operational courage—those willing to dismantle outdated systems and rebuild for an AI-powered marketplace moving at the speed of a microsecond. She shows you how the PESO Model© has evolved into a full marketing operating system, helping CMOs close the execution gap and deliver: Precision, prediction, and protection at scale Integrated, measurable strategies that strengthen first-party data and customer relationships A perpetual growth engine that balances AI speed with human creativity If operational courage is the price of survival, PESO is the playbook.
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    19 m
  • GEO, Trust, and the PESO Model: Why It Still Works (and What’s Changed)

    GEO, Trust, and the PESO Model: Why It Still Works (and What’s Changed)
    Aug 19 2025
    PR is powering AI visibility—and communicators are more essential than ever. In this episode of the Spin Sucks podcast, Gini Dietrich breaks down how brand mentions, structured trust signals, and consistent PESO execution are shaping whether your brand shows up in AI-generated answers. The tools may have changed, but the strategy? Still rock solid. You’ll walk away with: A more clear understanding of Generative Engine Optimization (GEO) A checklist for improving AI discoverability A smarter way to align your PESO strategy across platforms Hope (yes, really) that your role is more valuable than ever Subscribe, share, and get ready to run your same strategy—at machine scale.
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    16 m
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