Stu Heinecke discusses how personalized outreach can be the key to unlocking transformative business opportunities. Drawing from his updated book, "How to Get a Meeting with Anyone," Stu reveals how to break through the noise of mass emails with creativity and audacity. Join the conversation of how artful storytelling and personalized strategies can truly capture attention and forge meaningful connections in today’s digital chaos.

As we navigate through the complexities of post-COVID networking and sales landscapes, Stu and Mark explore the evolving roles of publicists and assistants, not as obstacles, but as vital gateways to opportunity. We address how increased automation and digital saturation challenge traditional outreach. Tune in for actionable tactics that will empower you to connect with the people who matter most, and discover how you can significantly scale your business or career.

👤 About the Guest

Stu Heinecke is an author, speaker, and Wall Street Journal cartoonist.

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Tackle the challenge of tariff-driven price increases head-on. This week's episode offers essential insights into navigating one of the toughest conversations sales professionals face today. Mark will guide you through initiating those critical discussions with your clients, even when the numbers are shifting and certainty is elusive. We explore strategies to address margin compression, the ripple effects on supply chains, and how these factors intertwine with broader economic changes like inflation and labor costs.

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Forget about the usual playbook of LinkedIn and CRM systems; we’re uncovering how AI can transform these professional tools into powerhouses of meaningful connections. Jessica Robertson, CRO of Intail, joins us to redefine the future of sales with insights into relationship intelligence.

Ever wondered why your CRM feels like a black hole of incomplete data? Jessica shares why human input is crucial for accuracy and how AI can stitch together the complex web of professional relationships to propel your sales strategies forward. We discuss how 72% of the buying process is already underway before any salesperson steps in, making relationship-building and upfront value more critical than ever.

Discover the power of operationalizing data from your emails, calendars, and CRM systems to expand your network and refine your referral process.

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