Human Interaction as the Secret to Tech Sales

SaaS sales authority Scott Leese joins us offering his valuable expertise on how "old-school" sales tactics can breathe new life into modern sales strategies. Scott shares how the overuse of traditional tactics like cold calling and email outreach has led to their declining effectiveness. Instead, he argues for a return to more personalized, relationship-focused approaches, such as engaging through proactive referral networks and in-person meetings.

Let’s explore the future of tech sales in a world increasingly influenced by AI. Scott and Mark discuss the challenges and opportunities this presents, particularly in complex, enterprise-level sales where human interaction remains critical. Finally, delve into the potential of AI to eventually replace human salespeople and the skills needed to thrive in this shifting landscape.

👤 About the Guest

Scott Leese is the CEO and Founder of Surf and Sales, as well as Scott Leese Consulting.