How do the latest breakthroughs in science reshape the way we approach selling? David Hoffeld, renowned sales thought leader and author of "The Science of Selling," joins Mark Hunter to dig deep into the true mechanics of the buying process.

Drawing from tens of thousands of peer-reviewed studies in behavioral economics, psychology, and neuroscience, David reveals why the fundamentals of how our brains make buying decisions have never changed, even as the world of sales keeps evolving. This episode tackles the pivotal question: what really makes buyers say yes, and how can salespeople guide customers with confidence, integrity, and lasting impact?

If you want to better serve your customers and gain a critical edge in competitive markets, don't miss this episode.

👤 About the Guest

David Hoffeld has pioneered a groundbreaking sales training approach based on neuroscience and behavioral science that dramatically increases sales results. He's the author of 'The Science of Selling' and 'Sell More with Science.' Find out more at: www.hoffeldgroup.com

💡Read the BLOG for this week's episode.

We don't close sales, we open relationships. Join Mark as he unpacks what it truly means to sell with integrity in a rapidly changing sales landscape. Discover why traditional approaches are falling short despite the rise of new technology and AI tools. Mark explores four core elements that redefine integrity for sales professionals and challenges you to take a closer look at your pipeline and relationships.

This episode will prompt you to rethink your strategies, build deeper trust with customers, and position yourself as a standout authority in an increasingly noisy marketplace.

Look out for Mark's new book: Integrity First Selling, launching in 2026!

Can you bring humanity back into AI-driven selling? Mark sits down with Paul Fuller, CRO of Membrain, for a conversation that unpacks the accelerated pace of change in sales and leadership brought on by AI. Paul brings his unique perspective on blending technology with the foundational elements of leadership, service, and creativity—urging listeners to define their North Star as sales evolves at unprecedented speed. Together, they dig deep into why the human element can't be allowed to exit the stage even as automation and AI tools become more sophisticated.

The episode explores how sales organizations risk becoming too mechanical, losing sight of relationship-building and problem-solving in their quest for efficiency.

👤 About the Guest

Paul Fuller is the CRO of Membrain, a B2B growth platform.

"Your mindset determines 100% of the results you get." Join Mark Hunter as he unpacks the true foundation of successful prospecting: mindset. Find out why your attitude towards prospecting shapes your results more than your leads ever could. Mark walks listeners through essential elements for building a winning approach to prospecting, including the power of reflection, focus, and accountability.

Get a preview of how top producers keep their pipeline full and their motivation high—all while laying the groundwork for long-term sales success. Tune in for practical ways to develop a consistently positive and productive prospecting habit, and discover why integrity is at the core of every effective sales conversation.

💡Read the full list in this week's BLOG!

Sales professionals are facing a seismic shift as LinkedIn and AI converge. Richard Bliss, acknowledged LinkedIn authority and business media strategist, sits down with Mark Hunter to dissect the platform's latest AI-driven overhaul. Together, they unpack why personal branding and topic authority have become crucial for anyone hoping to rise above the noise. This episode explores the inner workings of LinkedIn's algorithm changes, challenging salespeople to move beyond fluffy posts and demonstrate true expertise through their profiles and contributions.

The conversation reveals how AI now judges every aspect of your LinkedIn presence, from your "About" section to the way you interact in the comments. Richard Bliss uncovers the risks of treating LinkedIn like just another social network and pushes listeners to embrace a more intentional, business-focused approach. Tune in to learn what top professionals must do to survive and thrive in LinkedIn's era of business media.

👤 About the Guest

Richard Bliss is the CEO and Founder of Blisspoint Consulting where he is a Top LinkedIn and Social Selling Trainer. He's also the author of 'Digital First Leadership' and an international speaker.

💡Read the BLOG for this week's episode.

Monday Sales Kickoff: Sales success isn't just about target numbers—it's about the details behind the data. Join Mark as he challenges conventional thinking about sales metrics and reveals which numbers truly drive success. Move beyond the obsession with quotas and uncover what high-performing salespeople and investors are analyzing behind the scenes.

Get ready to rethink your approach to calls, emails, and customer interactions as Mark explores how the right measurements can transform your sales process. Discover how focusing on quality engagements, rather than just quantity, can accelerate your results and add real value to your client relationships.

💡Read the BLOG for this week's episode.

This week, Mark Hunter is joined by master business coach and sales expert David Neagle. Together, they dive deep into the power of discipline, mindset, and intentional routines for achieving top sales results. David Neagle shares his personal journey, reframing discipline from something punishing to becoming a "disciple of" your craft. He explains how dedicating yourself to what you truly love transforms discipline from a chore into a passion-driven routine.

Top performers aren't just skilled—they're incredibly focused and disciplined. Mark Hunter and David Neagle explore how true motivation and energy come from setting meaningful, personal goals and continuously investing in self-improvement.

👤 About the Guest

David Neagle is the founder of the multimillion-dollar global coaching company Life Is Now, Inc. He's also the best-selling author of 'The Millions Within' and host of 'The Successful Mind' podcast. www.lifeisnowinc.com

💡Read the BLOG for this week's episode.

Join Mark as he shares how to close lingering deals and keep your momentum strong into the new year. Smash your year-end sales targets with strategies that keep you ahead of the curve. Learn how to fill your calendar with opportunities and bypass the common pitfall of starting January on an empty slate. Discover the art of capitalizing on the quieter end-of-year period to connect with both existing customers and hard-to-reach leads.

💡Read the BLOG for this week's episode.