Episode Summary

Doc Danny breaks down a major shift in the cash-based business model: moving from visit-based packages to outcome-based offers. After 10 months of testing across dozens of clinics, the data shows higher conversion rates, stronger continuity, and a significant increase in average visit value.

In This Episode, You'll Learn

• Why traditional visit packages create drop-off and unused visits
• The difference between selling sessions and selling outcomes
• How outcome-based offers increased average visit value by 26%
• Why completion drives continuity and lifetime value
• How to align prognosis, biology, and patient goals into one clear offer
• What operational friction to expect when making the shift

Key Takeaway

Patients value outcomes and time saved, not session counts. When you sell duration and results instead of visits, compliance improves, continuity increases, and your business becomes more stable.

Technology Spotlight

Want to stay fully engaged with patients instead of buried in documentation? Try Claire free for 7 days and see how an AI scribe built for physical therapists removes the documentation burden instantly.

Free Resource

Ready to go from part-time to full-time in your cash practice? Join the free 5-Day Challenge.

Connect

• Physical Therapy Biz
• PT Entrepreneur Podcast

Episode Summary

Doc Danny shares the single most beneficial exercise PT Biz ran at their staff retreat: a team SWOT analysis. Learn how to use strengths, weaknesses, opportunities, and threats to uncover blind spots, improve hiring, and align your team around smarter decisions.

In This Episode, You'll Learn

• Why documentation burnout is one of the biggest frustrations for clinicians
• How a movement-first retreat cadence improves focus, creativity, and team connection
• What a SWOT analysis is and how to run it with your staff
• Why you need team members who see the world differently than you do
• How to spot alignment themes your clinic should prioritize immediately
• How this exercise strengthens culture by making staff feel heard and valued

How to Run a SWOT Analysis With Your Team

1. Have everyone write down Strengths.
   Share answers, discuss differences, and note where there is strong agreement.
2. Repeat for Weaknesses.
   Look for blind spots, bottlenecks, and internal issues the owner may not see day to day.
3. Repeat for Opportunities.
   Identify growth plays, niche expansion, and improvements that could create leverage.
4. Repeat for Threats.
   Surface risks early so you can plan around them instead of reacting later.

Key Takeaway

A great team is not built by hiring people exactly like you. You need diverse perspectives to reduce blind spots, balance optimism with risk awareness, and make stronger decisions as you scale.

Technology Spotlight

Clinicians hate notes for a reason. Want to remove most of your documentation time? Try Claire free for 7 days and see how an AI scribe trained for physical therapists helps you stay present with patients and get your time back.

Free Resource

Want a clear plan to go from part-time to full-time in your cash practice? Join the free 5-Day Challenge.

Connect

• Physical Therapy Biz
• PT Entrepreneur Podcast

Episode Summary

In this episode, Doc Danny shares why cash-based physical therapy entrepreneurship is entering a powerful new phase. From his upcoming presentations at CSM to the broader evolution of the profession, Danny breaks down how business models have changed, why scalability is now real, and what this means for clinicians who want more autonomy, impact, and long-term opportunity.

In This Episode, You'll Learn

• Why distraction during documentation hurts rapport and outcomes, and how AI scribes can fix it
• What Doc Danny is presenting at CSM and why cash-based models are gaining momentum
• How starting a clinic inside a gym can lower risk and accelerate early growth
• Why cash-based practices are more scalable today than ever before
• How entrepreneurship is becoming a larger part of the physical therapy profession
• Why specialization and niche expertise benefit both clinicians and patients
• What clinicians must nail in the early phase of business to build something sustainable
• How non-traditional career paths are opening new doors inside and outside the clinic

What's Changing in the Profession

Entrepreneurship in physical therapy is still a small percentage of the profession, but it's growing fast. More clinicians are choosing self-employment, niche practices, and performance-based models that prioritize one-on-one care, long-term outcomes, and lifestyle flexibility. According to Doc Danny, this shift isn't slowing down.

Why This Matters

Patients want personalized care. Clinicians want autonomy and fulfillment. Cash-based models sit at the intersection of both. This episode explains why now is a unique moment for physical therapists to build meaningful businesses that create real enterprise value.

Technology Spotlight

Want to be fully present with your patients instead of stuck in your EMR? Try Claire free for 7 days and see how an AI scribe built specifically for physical therapists can reduce documentation time and improve patient outcomes.

Key Takeaway

You don't need to have your entire career figured out today. The skills you build as a clinician and business owner are transferable, powerful, and increasingly valuable. Focus on nailing the fundamentals, stay open to opportunity, and let the path evolve.

Free Resource

Thinking about going full-time in your cash practice? Join the free 5-Day Part-Time to Full-Time Challenge and build a clear, realistic plan to replace your income and take action.

Connect

• Physical Therapy Biz
• PT Entrepreneur Podcast