Episodios

  • Interview with Richard Sperber, Former Founder and Executive Chairman of Sperber Landscape Companies
    Apr 15 2026

    Richard Sperber is a veteran landscape industry entrepreneur best known for leading the family legacy behind ValleyCrest Landscape Companies and later founding Sperber Landscape Companies. He began his career at ValleyCrest, the business started by his father, Burt Sperber, and went on to take leadership of the company in 2001, helping expand it to more than 100 locations worldwide. In 2014, he led ValleyCrest's merger with The Brickman Group to create BrightView, which became the industry's largest landscape company.

    After stepping away for a short period, he returned in 2019 to launch Sperber Landscape Companies, building the business around trust, strong local brands, and a people-first operating philosophy. In his own telling, Sperber's leadership has been shaped by a belief that lasting success comes from doing right by employees, customers, and partners, preserving company culture through growth, and creating opportunity for the next generation. Company messaging has likewise emphasized training, safety, career development, craftsmanship, and long-term stewardship as central to the Sperber identity.

    Industry reporting in March 2026 said Sperber had parted ways with Sperber Landscape Companies, while also indicating he did not view that departure as retirement from the industry.

    Connect with Richard Sperber!
    https://www.linkedin.com/in/richard-sperber-16375b6b/

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    45 m
  • Interview with Aaron Kroll, Co-Founder & Partner at Sterling Point Advisors
    Apr 8 2026

    Aaron is the Co-Founder of Sterling Point Advisors, a boutique mergers and acquisitions firm focusing on guiding privately held companies through the strategic challenges of exiting their businesses. He has successfully completed 70+ transactions since founding Sterling Point in 2018. Aaron earned a Juris Doctor from The University of Akron in addition to a Master of Business Administration, summa cum laude, in Finance. He also received an executive leadership certificate from Cornell University. Aaron received a Bachelor of Science, cum laude, in Business Management from Virginia Tech. Outside of work Aaron enjoys spending time at the lake with his family.

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    31 m
  • Interview with Eli Zevin, General Manager of Aspire
    Apr 1 2026

    Eli Zevin is the General Manager of Aspire, the leading business management platform for commercial landscaping companies, operating under ServiceTitan. He leads the Aspire business and is responsible for its growth, customer success, and product direction.

    Eli came to Aspire after nearly a decade at ServiceTitan, where he built and led implementation teams serving contractors across the residential skilled trades, from small emerging businesses to large enterprise clients. He became known for transforming how customers get onboarded and set up for long-term success, which is a thread that runs through everything he does today.

    Since stepping into the GM role, Eli has focused on deepening Aspire's roots in the landscaping industry, driving meaningful product innovation, and building the kind of customer relationships that make software companies worth sticking with. He's passionate about the intersection of technology and the trades, and believes the best software companies don't just build tools, they become true business partners.

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    34 m
  • Interview with Angelique Robb, Founder & Owner of SYNKD Media
    Mar 25 2026

    Angelique Robb, a certified landscape designer and owner of award-winning Papillon Designs and Landscaping in Scotland, UK, launched the idea for SYNKD in January 2021. Built upon Angelique's passion for the profession and helping it "raise the bar," today SYNKD media and the SYNKD Live events unite landscape professionals across architecture, construction, and horticulture to accelerate progress, spark innovation, and shape a more sustainable planet - one smart solution at a time.

    Angelique's mindset is one of constant growth. Initially launching SYNKD as the magazine brand Pro Landscaper and the event FutureScape USA, she is constantly evolving and crystallizing goals for the landscape industry—just as she did with her design-build company. In 2008, after qualifying as a landscape designer, she launched Papillon and built the company into a national award-winning design + build + maintain practice.

    Angelique graduated from Louisiana State University with a degree in Petroleum Engineering, and worked in the oil industry for many years in the USA and UK. She has now returned to her hometown in Lafayette, LA.

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    31 m
  • Interview with Dustin Walker, Owner and President of Landscape St. Louis
    Mar 18 2026

    Dustin Walker is the Owner and President of Landscape St. Louis, a high-end residential landscape design, build firm based in St. Louis, Missouri. After building leadership experience outside the green industry, Dustin made the intentional leap into landscape ownership, acquiring Landscape St. Louis and stepping into the challenge of leading an established company through transition and growth.

    In his first year as owner, Dustin focused on learning the business from the ground up—working closely with crews, designers, and operations leaders to understand the realities of production, job costing, horticulture, and client expectations. That first year was defined by balancing respect for the company's legacy with the need to improve systems, clarify roles, and build a foundation for scalable growth.

    Dusty brings a disciplined, process-driven mindset to the landscape industry, with a strong emphasis on people, intentionality, and craftsmanship. What drives him most is building a company where talented professionals can do their best work and where clients feel confident trusting their homes and properties to the team.

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    26 m
  • Interview with Justin Bates (CEO) & Melissa Blake (Business Developer) of Bates Landscaping LTD
    Mar 11 2026

    Justin Bates

    Justin Bates is the CEO of Bates Landscaping, a fast-growing landscape contractor based in the Northeast that specializes in HOA and community work, snow operations, and high-end design-build projects. With a mission to be the best company to work with and for, Justin has scaled Bates from a family-run operation to a multimillion-dollar business built on strong systems, a people-first culture, and relentless focus on client experience. Beyond landscaping, he's passionate about using AI and lean processes to cut down on human error, increase efficiency, and build a business that creates long-term opportunities for both his team and his clients.

    Melissa Blake

    Melissa is the Business Developer at Bates Landscaping, where she focuses on commercial snow removal and landscape maintenance for HOAs, senior living communities, and high-end apartments. She's helped Bates earn (2) NALP Awards of Excellence, grow sales year after year, and build a standout brand in a crowded market.

    Melissa also teaches as an adjunct professor at Williamson Trade School, sharing her industry know-how with future landscape leaders. Known for her quick wit, fast pace, and creative approach, she's the kind of person people always remember — usually because she makes them laugh while solving their toughest problems. And she likes Dad jokes 🙂

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    28 m
  • Interview with James Hatfield, Chief Revenue Officer of LiveSwitch
    Mar 4 2026

    James is the Chief Revenue Officer at LiveSwitch, a global technology company that serves the trades and other businesses. As an industry thought leader and expert in sales, leadership and business innovation, he has extensive experience working with entrepreneurs, small businesses and Fortune 500 enterprises. James is also an entrepreneur who founded a painting and power washing company.

    Website: https://www.liveswitch.com/

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    About LiveSwitch: LiveSwitch is a leading communications platform that uses instant video to transform how people work and scale their business. Home service companies trust LiveSwitch to provide virtual estimates, document job progress, and streamline operations, all in real-time.

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    26 m
  • Interview with Scott Hutcheon, Founder & CEO of HeyFlora
    Feb 25 2026

    Scott Hutcheon is a landscape architect, entrepreneur, and technology innovator with more than 25 years in design/build construction, green infrastructure, and landscape systems engineering. After founding one of Southern California's leading design/build firms and later pioneering the AquaFelt™ living-wall system for large commercial projects, Scott went on to build ShrubHub, which became the largest online landscape-design platform in the U.S.

    Across these ventures, Scott developed deep expertise in automation, data organization, and scalable workflows — long before modern AI emerged. Drawing from his architectural mindset and real-world field experience, he founded HeyFlora, the AI operating system for landscape management. HeyFlora unifies decades of landscape knowledge, comprehensive data sets, and company workflows into one intelligent platform that helps crews, managers, and executives operate with clarity and confidence.

    Scott's mission is to modernize the $150B landscape industry by transforming fragmented operations into unified intelligence — a category he calls Artificial Grounds Intelligence™.

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    20 m