Interview with Scott Hutcheon, Founder & CEO of HeyFlora

Scott Hutcheon is a landscape architect, entrepreneur, and technology innovator with more than 25 years in design/build construction, green infrastructure, and landscape systems engineering. After founding one of Southern California's leading design/build firms and later pioneering the AquaFelt™ living-wall system for large commercial projects, Scott went on to build ShrubHub, which became the largest online landscape-design platform in the U.S.

Across these ventures, Scott developed deep expertise in automation, data organization, and scalable workflows — long before modern AI emerged. Drawing from his architectural mindset and real-world field experience, he founded HeyFlora, the AI operating system for landscape management. HeyFlora unifies decades of landscape knowledge, comprehensive data sets, and company workflows into one intelligent platform that helps crews, managers, and executives operate with clarity and confidence.

Scott's mission is to modernize the $150B landscape industry by transforming fragmented operations into unified intelligence — a category he calls Artificial Grounds Intelligence™.