April is where things start to feel real. Some photographers are finally seeing bookings come in… and quietly taking their foot off the gas. Others are refreshing their inbox wondering what they’re doing wrong.

In this episode, I’m breaking down exactly what to do in both situations, because the truth is… both can hurt your business if you don’t handle them well.

Whether you’re booked out or still waiting on inquiries, this is your April reset so you can stay consistent, visible, and in control of your pipeline.

What We Cover:

Why April is a momentum month (and why what you do now affects summer + fall bookings)

The biggest mistake photographers make once they start getting booked

What to focus on if you are booking (hint: don’t disappear)

What to do if you’re not booking yet and starting to panic

The difference between short-term wins and long-term visibility

Simple ways to stay top of mind without burning out

How to keep your marketing working for you (even when you’re busy)

Free Resources from me I Mentioned: https://racheltraxler.com/shop

💛 Sponsor Love: Passion to Profit Coaching Program

This episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! https://racheltraxler.com/apply

💛 Sponsor Love: AftershootStay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month freehttps://aftershoot.com/friends/?ref=racheltraxler

Connect with Rachel:

🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027

📷 Instagram: @racheltraxler

Email List Sign Up https://racheltraxler.com/email-list-sign-up

Join the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation

🧡 Apply for Business Coaching - https://racheltraxler.com/apply

🌞 Resources - https://racheltraxler.com/shop

In this episode, I’m sharing a recap of my time at WPPI and some of the biggest takeaways I’m bringing home with me.From the conversations I had to the sessions I attended, WPPI was such a good reminder that growth in business does not always come from doing more. Sometimes it comes from getting in the room.I’m talking about what stood out to me at the conference, what I noticed in the photography industry, and the lessons that I think matter most for photographers and business owners right now.

Whether you were at WPPI too, you wanted to go, or you are just looking for fresh perspective in your business, I think this episode will give you a lot to think about.If you’ve been craving fresh inspiration or a reminder that you are not building this alone, this one is for you.

Free Resources from me I Mentioned: https://racheltraxler.com/shop

💛 Sponsor Love: Passion to Profit Coaching Program

This episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! https://racheltraxler.com/apply

💛 Sponsor Love: AftershootStay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month freehttps://aftershoot.com/friends/?ref=racheltraxler

Connect with Rachel:

🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027

📷 Instagram: @racheltraxler

Email List Sign Up https://racheltraxler.com/email-list-sign-up

Join the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation

🧡 Apply for Business Coaching - https://racheltraxler.com/apply

🌞 Resources - https://racheltraxler.com/shop

If you’ve ever wondered why your website is getting traffic but not turning into inquiries or bookings, this episode is for you.

Today I’m joined by the team at Quicksite Design to talk about the website mistakes we see photographers making all the time. And the tricky part? Most of them are small things that quietly add friction for potential clients.

We talk about the simple changes that can make a big difference in how your website converts. Things like your homepage messaging, the flow of your site, how quickly people can understand what you offer, and whether your website is actually guiding visitors toward booking you.

Because your website isn’t just a portfolio. It’s a sales tool working for you 24/7.

If you’ve ever felt like your website might be missing something but you can’t quite put your finger on it, this conversation will help you look at it with fresh eyes.

In this episode we cover:

• The most common website mistakes photographers make
• Why a beautiful website doesn’t always mean a converting website
• How your homepage messaging impacts whether people keep clicking
• Simple ways to guide visitors toward inquiries and bookings
• Small website tweaks that can increase conversions

If your website hasn’t been updated in a while or you’ve been meaning to revisit it, this episode will give you a great place to start.

Connect with Quicksite Design

Website: https://quicksitedesign.co
Instagram: https://www.instagram.com/quicksitedesign/

Recommended platforms

Showit https://showit.com/r/rachel1 Get 1 month free

Pass https://success.passgallery.com/platinum-referral Code RACHELTRAXLER

Aftershoot https://aftershoot.com/friends/?ref=racheltraxler Code RACHELTRAXLER

Free Resources from me I Mentioned: https://racheltraxler.com/shop

💛 Sponsor Love: Passion to Profit Coaching Program

This episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching!

https://racheltraxler.com/apply

💛 Sponsor Love: Aftershoot

Stay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month free

https://aftershoot.com/friends/?ref=racheltraxler

Connect with Rachel:

🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027

📷 Instagram: @racheltraxler instagram.com/racheltraxler

Email List Sign Up https://racheltraxler.com/email-list-sign-up

Join the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation

🧡 Apply for Business Coaching - https://racheltraxler.com/apply

🌞 Resources - https://racheltraxler.com/shop