This episode was recorded live at WPPI 🎤 and honestly… it’s one of those conversations I wish every photographer could sit in on.

I’m joined by Elena S Blair, and we go deep into what’s actually working right now in your business from marketing strategies to mindset shifts to the reality of evolving seasons.

Because yes… inquiries might feel slower for some of you.
But this conversation is about so much more than that.

It’s about understanding how your entire marketing ecosystem works together.

And more importantly… how it needs to evolve.

We talk about the truth that’s been true for decades:
When things feel slow, it doesn’t mean your business is broken.
It means things are shifting.

And the photographers who are willing to adjust? They’re the ones who keep growing.

In this episode, we talk about:

• Why “low inquiries” is often a signal to refine, not panic
• The difference between leads, conversions, and actual bookings
• What’s working right now in marketing (and what’s not hitting like it used to)
• How funnels are playing a bigger role in converting clients
• Where ManyChat fits into your strategy (and how to use it intentionally)
• Looking at your full customer journey from first touchpoint to booked client
• Why relying on old strategies can quietly stall your growth
• The importance of adapting your messaging and offers to today’s buyer
• The real conversation around injuries, capacity, and navigating seasons when life impacts business

• 
  

This episode is part strategy, part perspective shift, and part honest conversation about what it looks like to run a business long-term.

Because success isn’t about chasing one tactic…
It’s about understanding how everything works together and being willing to evolve as it changes.

If things feel off, slower, or different in your business right now, this will help you zoom out and move forward with clarity.

Follow Elena S Blair on Instagram

Free Resources from me I Mentioned: https://racheltraxler.com/shop

💛 Sponsor Love: Passion to Profit Coaching Program

This episode is brought to you by my coaching program! https://racheltraxler.com/apply

💛 Sponsor Love: Aftershoot

Stay up to the standard with Aftershoot that helps you cull and edit your photos quickly.

Try a month free https://aftershoot.com/friends/?ref=racheltraxler

Connect with Rachel:

🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027

📷 Instagram @racheltraxler

Email List Sign Up https://racheltraxler.com/email-list-sign-up

Join the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation

🧡 Apply for Business Coaching https://racheltraxler.com/apply

🌞 Resources https://racheltraxler.com/shop

April is where things start to feel real. Some photographers are finally seeing bookings come in… and quietly taking their foot off the gas. Others are refreshing their inbox wondering what they’re doing wrong.

In this episode, I’m breaking down exactly what to do in both situations, because the truth is… both can hurt your business if you don’t handle them well.

Whether you’re booked out or still waiting on inquiries, this is your April reset so you can stay consistent, visible, and in control of your pipeline.

What We Cover:

Why April is a momentum month (and why what you do now affects summer + fall bookings)

The biggest mistake photographers make once they start getting booked

What to focus on if you are booking (hint: don’t disappear)

What to do if you’re not booking yet and starting to panic

The difference between short-term wins and long-term visibility

Simple ways to stay top of mind without burning out

How to keep your marketing working for you (even when you’re busy)

Free Resources from me I Mentioned: https://racheltraxler.com/shop

💛 Sponsor Love: Passion to Profit Coaching Program

This episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! https://racheltraxler.com/apply

💛 Sponsor Love: AftershootStay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month freehttps://aftershoot.com/friends/?ref=racheltraxler

Connect with Rachel:

🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027

📷 Instagram: @racheltraxler

Email List Sign Up https://racheltraxler.com/email-list-sign-up

Join the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation

🧡 Apply for Business Coaching - https://racheltraxler.com/apply

🌞 Resources - https://racheltraxler.com/shop

In this episode, I’m sharing a recap of my time at WPPI and some of the biggest takeaways I’m bringing home with me.From the conversations I had to the sessions I attended, WPPI was such a good reminder that growth in business does not always come from doing more. Sometimes it comes from getting in the room.I’m talking about what stood out to me at the conference, what I noticed in the photography industry, and the lessons that I think matter most for photographers and business owners right now.

Whether you were at WPPI too, you wanted to go, or you are just looking for fresh perspective in your business, I think this episode will give you a lot to think about.If you’ve been craving fresh inspiration or a reminder that you are not building this alone, this one is for you.

Free Resources from me I Mentioned: https://racheltraxler.com/shop

💛 Sponsor Love: Passion to Profit Coaching Program

This episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! https://racheltraxler.com/apply

💛 Sponsor Love: AftershootStay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month freehttps://aftershoot.com/friends/?ref=racheltraxler

Connect with Rachel:

🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027

📷 Instagram: @racheltraxler

Email List Sign Up https://racheltraxler.com/email-list-sign-up

Join the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation

🧡 Apply for Business Coaching - https://racheltraxler.com/apply

🌞 Resources - https://racheltraxler.com/shop

If you’ve ever wondered why your website is getting traffic but not turning into inquiries or bookings, this episode is for you.

Today I’m joined by the team at Quicksite Design to talk about the website mistakes we see photographers making all the time. And the tricky part? Most of them are small things that quietly add friction for potential clients.

We talk about the simple changes that can make a big difference in how your website converts. Things like your homepage messaging, the flow of your site, how quickly people can understand what you offer, and whether your website is actually guiding visitors toward booking you.

Because your website isn’t just a portfolio. It’s a sales tool working for you 24/7.

If you’ve ever felt like your website might be missing something but you can’t quite put your finger on it, this conversation will help you look at it with fresh eyes.

In this episode we cover:

• The most common website mistakes photographers make
• Why a beautiful website doesn’t always mean a converting website
• How your homepage messaging impacts whether people keep clicking
• Simple ways to guide visitors toward inquiries and bookings
• Small website tweaks that can increase conversions

If your website hasn’t been updated in a while or you’ve been meaning to revisit it, this episode will give you a great place to start.

Connect with Quicksite Design

Website: https://quicksitedesign.co
Instagram: https://www.instagram.com/quicksitedesign/

Recommended platforms

Showit https://showit.com/r/rachel1 Get 1 month free

Pass https://success.passgallery.com/platinum-referral Code RACHELTRAXLER

Aftershoot https://aftershoot.com/friends/?ref=racheltraxler Code RACHELTRAXLER

Free Resources from me I Mentioned: https://racheltraxler.com/shop

💛 Sponsor Love: Passion to Profit Coaching Program

This episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching!

https://racheltraxler.com/apply

💛 Sponsor Love: Aftershoot

Stay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month free

https://aftershoot.com/friends/?ref=racheltraxler

Connect with Rachel:

🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027

📷 Instagram: @racheltraxler instagram.com/racheltraxler

Email List Sign Up https://racheltraxler.com/email-list-sign-up

Join the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation

🧡 Apply for Business Coaching - https://racheltraxler.com/apply

🌞 Resources - https://racheltraxler.com/shop

In this special International Women’s Day episode, I wanted to take a moment to celebrate the incredible women inside my coaching programs and share some of the momentum they’re building in their photography businesses.

Watching photographers grow their confidence, raise their prices, and step into stronger positioning in their businesses is one of the most rewarding parts of the work I get to do. So today I’m sharing a few wins and updates from photographers inside the community who are doing amazing things right now.

I’m also recapping my recent experience at WPPI (Wedding & Portrait Photographers International). Being surrounded by photographers from all over the world was such a reminder of how powerful community can be in this industry. Conferences like WPPI always bring fresh perspective, inspiration, and new conversations about where the photography industry is headed.

This episode is also sponsored by Aftershoot, a tool many photographers use to streamline their editing workflow. One of the newest updates I’m excited about is that you can now train Aftershoot with just one Lightroom gallery. That means photographers can teach the AI their editing style much faster and start saving time in post-production while still maintaining their personal look.

If you’re a photographer looking to grow your business, find community in the industry, and simplify your editing workflow, this episode is for you.

Free Resources from me I Mentioned: https://racheltraxler.com/shop

💛 Sponsor Love: Passion to Profit Coaching ProgramThis episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! https://racheltraxler.com/apply

💛 Sponsor Love: AftershootStay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month freehttps://aftershoot.com/friends/?ref=racheltraxler

Connect with Rachel:

🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027

📷 Instagram: @racheltraxler instagram.com/racheltraxler

Email List Sign Up https://racheltraxler.com/email-list-sign-up

Join the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation

🧡 Apply for Business Coaching - https://racheltraxler.com/apply

🌞 Resources - https://racheltraxler.com/shop

If photography inquiries feel inconsistent or slower than you want, this episode is your reset.

In this March Playbook episode, I’m breaking down how photographers can build real momentum by doubling down on what’s already working instead of chasing new strategies every month.

Because sustainable growth in a photography business doesn’t come from constant reinvention. It comes from refinement.

Inside this episode, we cover:

• How to identify which marketing channels are actually bringing inquiries
• What messaging is converting your ideal clients
• How to optimize your visibility funnel instead of rebuilding it
• Simple ways to increase bookings without adding more to your plate

If you want to grow your photography business in 2026, increase inquiries, and create consistent traction, this strategy matters.

Momentum isn’t about doing more. It’s about amplifying what already works.

Tune in and start building forward instead of starting over.

Free Resources from me I Mentioned: https://racheltraxler.com/shop 💛 Sponsor Love: Passion to Profit Coaching ProgramThis episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! https://racheltraxler.com/apply 💛 Sponsor Love: AftershootStay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month freehttps://aftershoot.com/friends/?ref=racheltraxler Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

In this episode, Rachel Traxler dives into what to do when inquiries are down and why it is usually a visibility, funnel, or messaging issue rather than a reflection of your talent.

She explains how to audit your visibility to ensure new people are consistently discovering you, identify leaks in your inquiry funnel that may be costing you bookings, and refine your messaging so it resonates with today’s buyers.

You will walk away with clear, actionable steps to increase exposure, strengthen your systems, and create more consistent inquiries in your photography business.Free Resources from me I Mentioned: https://racheltraxler.com/shop 💛 Sponsor Love: Passion to Profit Coaching ProgramThis episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! https://racheltraxler.com/apply 💛 Sponsor Love: AftershootStay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month freehttps://aftershoot.com/friends/?ref=racheltraxler Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

If your inquiries are slower than usual, this episode is your reminder to take a breath.Because fewer inquiries does not mean you failed. It means the economy shifted, buyers are behaving differently, and the old ways of attracting clients aren’t working the same way they used to.In this episode, Rachel breaks down what’s actually happening in the market right now and why so many talented photographers are feeling stuck, even when their work is solid and their experience is strong.We talk about how today’s buyers are more cautious, slower to commit, and doing far more research before ever hitting “contact.” That doesn’t mean they’re gone. It means you need to meet them in new places.Rachel walks you through three new doors to knock on when inquiries are down:Visibility channels that work before someone is ready to bookLong-term traffic sources that keep working even when social is quietRelationship-based opportunities that convert warmer, more aligned clientsThen she leaves you with five clear action steps you can take this week to create momentum again without overhauling your entire business or burning yourself out.This episode is part mindset reset, part strategy, and fully designed to help you move forward with confidence instead of panic.You’ll walk away with:Reassurance that this slowdown isn’t personalA clearer understanding of how buyers are thinking right nowPractical next steps to adapt your strategy and stay booked long-termIf you’ve been questioning yourself lately, this one’s for you.You’re not behind. You’re just being asked to evolve.Free Resources from me I Mentioned: https://racheltraxler.com/shop 💛 Sponsor Love: Passion to Profit Coaching ProgramThis episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! https://racheltraxler.com/apply 💛 Sponsor Love: AftershootStay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month freehttps://aftershoot.com/friends/?ref=racheltraxler Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop