Tech for Non-Techies Podcast Por Sophia Matveeva arte de portada

Tech for Non-Techies

Tech for Non-Techies

De: Sophia Matveeva
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This podcast is for non-technical founders and established small-to-mid-size business owners who want to launch an app or add a tech-enabled offering—without learning to code. Each episode breaks down product strategy, scoping, hiring and managing developers, and applied AI for real business outcomes (not VC theatre). Expect step-by-step playbooks, case studies, and jargon-free conversations that help you turn ideas into revenue-generating digital products. Hosted by Sophia, an entrepreneur and educator whose programs have been featured in Harvard Business Review and delivered at Oxford University, London Business School, and Chicago Booth. Her work is trusted by the government of Bahrain, Constellation Brands, and the Royal Bank of Canada, and her flagship approach—Tech for Non-Technical Founders—has helped hundreds of entrepreneurs and executives move from concept to scalable product. You'll learn how to: -Validate demand and shape a winning product brief -Budget, timeline, and de-risk builds you'll actually ship -Hire, brief, and manage developers and vendors with confidence -Use AI to speed research, prototyping, and growth -Launch, iterate, and measure ROI—without the buzzwords FOLLOW if you want clear, actionable guidance to build real tech value—minus the code and the hype.Tech for Non-Techies Ltd Economía Gestión y Liderazgo Liderazgo
Episodios
  • 286: Lessons from Meta and Google for non-technical founders in 2026
    Jan 7 2026

    Most non-technical founders assume their biggest gap is technology.

    Sadly, that belief is what leads to bloated builds, slow progress, and painful spending.

    After 17 years inside Google, Meta, and high-growth startups, Rags Vadali has seen what actually makes products succeed. It's not code. It's clarity.

    In this episode of Tech for Non-Techies, Sophia and Rags break down how the best teams decide what to build before worrying about how. From spreadsheet-driven experiments that unlocked a $5B Meta product to why AI hasn't changed the hardest part of building, this conversation reframes how to approach product creation in 2026.

    In this episode, you will hear:

    • Deciding what to build matters more than optimizing development
    • A multi-billion-dollar Meta product validated with spreadsheets, not code
    • Customer conversations as the fastest path to conviction
    • Clarity as the real advantage in an AI-heavy world

    Resources from this Episode

    FREE class: From Business Owner to Tech Founder, without the $100,000 developer disaster

    Join this class to learn:

    • The 2-step framework to go from idea to scalable tech product
    • Why smart business owners waste $100k+ on their first tech venture—and how to avoid it
    • When AI helps vs. when it destroys products (and your ROI)

    Sign up here: https://www.techfornontechies.co/january

    Follow and Review:

    We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

    Episode Credits

    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

    For the full transcript, go to https://www.techfornontechies.co/blog/286-lessons-from-meta-and-google-for-non-technical-founders-in-2026

    Más Menos
    30 m
  • 285: From idea to revenue in 7 months: how this non-technical founder did it
    Dec 31 2025

    Most people assume turning an idea into revenue takes years. Turns out, that belief slows more projects down than tech ever does.

    In just seven months, Noor Alderazi, founder of Tamam Technologies, went from idea to a live product with paying customers.

    No technical background. No bloated development team. No guesswork.

    This episode of Tech for Non-Techies breaks down what actually made the speed possible.

    • Using AI to prototype before spending real money.
    • Starting with a painfully specific B2B problem.
    • Letting customers—not opinions—decide what got built.

    Sophia walks through how Noor treated tech as a business tool, not a science experiment, and why that approach helped her secure $65,000 in equity-free funding along the way.

    If you're sitting on an idea and wondering what "doing it right" really looks like, this is the playbook.

    In this episode, you will hear:

    • AI used for rapid prototyping without locking into the wrong build
    • A niche B2B pain point that made early revenue easier, not harder
    • The cost of building too soon and how to avoid it
    • What helped Tamam Technologies secure $65,000 in equity-free funding

    Resources from this Episode

    FREE class: From Business Owner to Tech Founder, without the $100,000 developer disaster

    Join this class to learn:

    • The 2-step framework to go from idea to scalable tech product
    • Why smart business owners waste $100k+ on their first tech venture—and how to avoid it
    • When AI helps vs. when it destroys products (and your ROI)

    Sign up here: https://www.techfornontechies.co/january

    Follow and Review:

    We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

    Episode Credits

    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

    For the full transcript, go to https://www.techfornontechies.co/blog/285-from-idea-to-revenue-in-7-months-how-this-non-technical-founder-did-it

    Más Menos
    22 m
  • 284: The unexpected upside of becoming a tech founder (before you ever "succeed")
    Dec 24 2025

    Most people think the upside of building a tech company comes after success.

    Turns out, a lot changes long before that.

    The moment you start building something technical, your professional gravity shifts. Doors open. Conversations change. People listen differently.

    Some offer to pay you for your expertise.

    In this episode of Tech for Non-Techies, Sophia breaks down the benefits that show up early — before scale, exits, or headlines.

    Not hype. Not hustle culture. Just the quiet upgrades that compound over time.

    This episode is for experienced operators and business leaders who sense a gap in their market and are wondering whether it's worth acting on.

    In this episode, you will hear:

    • Why building a tech product instantly reframes how others see your judgment and credibility
    • The CEO-level skills you develop early and why they raise your earning ceiling
    • How becoming "harder to bullshit" saves time, money, and bad decisions
    • The social and professional compounding effect most people never see coming

    Resources from this Episode

    FREE class: From Business Owner to Tech Founder, without the $100,000 developer disaster

    Join this class to learn:

    • The 2-step framework to go from idea to scalable tech product

    • Why smart business owners waste $100k+ on their first tech venture—and how to avoid it

    • When AI helps vs. when it destroys products (and your ROI)

    Sign up here: https://www.techfornontechies.co/january

    Follow and Review:

    We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

    Episode Credits

    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

    For the full transcript, go to https://www.techfornontechies.co/blog/284-the-unexpected-upside-of-becoming-a-tech-founder-before-you-ever-succeed

    Más Menos
    27 m
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