292: How to launch a platform when you've got no users [RERUN]

How do you start a marketplace when you have no customers? Or a dating app with no users?

This is the classic chicken-and-egg problem every platform faces: you need both sides to attract either side.

In this episode, I break down six proven methods successful platforms used to solve this problem, including:

• How Amazon converted from a pipeline business to a platform
• Airbnb's controversial (but effective) Craigslist strategy
• Why dating apps create fake profiles in the early days
• How Facebook started with just 500 Harvard students
• The $100M offer Joe Rogan received to switch platforms

You'll learn exactly how to get your first users when you're starting from zero.

This episode is part of a series on platform businesses. Listen to the full series:

• Episode 90: What makes platform businesses so successful
• Episode 92: How to get people to be nice to each other on your platform
• Episode 93: Lessons from the Netflix C Suite
• Episode 94: Learning effects: why getting more users isn't the only key to success

Resources mentioned:

• Platform Revolution: How Networked Markets Are Transforming the Economy - And How to Make Them Work for You (Book)

• Full transcript: https://www.techfornontechies.co/blog/292-how-to-launch-a-platform-when-you-ve-got-no-users-rerun