In this episode of the SMB Community Podcast, hosted by James Kernan, guest Amy Slater from Innovative Events discusses her transition from the medical field to marketing and events. Amy shares insights on how her company helps MSPs with their marketing, including detailed strategies and processes. She emphasizes the importance of building a strong foundation in marketing and how her team ensures consistent engagement before, during, and after events. Moreover, Amy discusses her involvement with the Managed Service Providers Association of America (MSPAA) and the upcoming events she will participate in. Listeners can learn about her approach to personalized marketing and the valuable services her agency offers.

https://innovevent.com

Amy Slater: https://www.linkedin.com/in/amy-slater89/

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Overview:

In this episode of the SMB Community Podcast, Amy interviews Steve Shattuck, VP of Global Partner Ecosystem and Business Development at GoTo. Steve shares his extensive background with AI from his tenure at Hewlett Packard Enterprise and discusses the transformative impact AI is having on the MSP industry. They delve into how AI can enhance rather than eliminate technician roles, the potential for AI to level the playing field between small and large MSPs, and the integration of AI in GoTo's product suite like LogMeIn Resolve. Key topics include automating mundane tasks, enhancing documentation processes, language translation in support, and the importance of developing a strategic AI approach for businesses. The episode concludes with Steve emphasizing the broader impact of breaking down communication barriers globally through AI.

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New Book Release:

I'm proud to announce the release of my new book, The Anthology of Cybersecurity Experts! This collection brings together 15 of the nation's top minds in cybersecurity, sharing real-world solutions to combat today's most pressing threats.

Whether you're an MSP, IT leader, or simply passionate about protecting your data, this book is packed with expert advice to help you stay secure and ahead of the curve.

Available now on Amazon!
https://a.co/d/f2NKASI

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Sponsor Memo:

Since 2006, Kernan Consulting has been through over 30 transactions in mergers & acquisitions - and just this past year, we have been involved in six (6).

If you are interested in either buying, selling, or valuation information, please reach out.

There is alot of activity and you can be a part of it.

For more information, reach out at kernanconsulting.com

Overview:

In this episode of the SMB Community Podcast, our host James Kernan welcomes Justin Maxwell of Big Life Financial to discuss crucial changes in the tax law surrounding R&D tax credits for tech companies. They delve into the history and importance of the R&D tax credits, misconceptions about qualification, and the significant financial benefits these credits can bring. Maxwell emphasizes the importance of having a cohesive team of financial advisors and offers a complimentary review for businesses to determine their eligibility. Don't miss this insightful conversation that could be a game-changer for your business's financial strategy.

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Chapter Markers:

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New Book Release:

I'm proud to announce the release of my new book, The Anthology of Cybersecurity Experts! This collection brings together 15 of the nation's top minds in cybersecurity, sharing real-world solutions to combat today's most pressing threats.

Whether you're an MSP, IT leader, or simply passionate about protecting your data, this book is packed with expert advice to help you stay secure and ahead of the curve.

Available now on Amazon!
https://a.co/d/f2NKASI

---

Sponsor Memo:

Since 2006, Kernan Consulting has been through over 30 transactions in mergers & acquisitions - and just this past year, we have been involved in six (6).

If you are interested in either buying, selling, or valuation information, please reach out.

There is alot of activity and you can be a part of it.

For more information, reach out at kernanconsulting.com

Overview:

Exploring the Future of MSPs: AI, Cybersecurity, and Building Trust In this episode of the SMB Community Podcast, host James Kernan interviews Tim Thomson, founder of Cyber Trends, who shares insights on the future opportunities for Managed Service Providers (MSPs) in 2026. They discuss the role of AI and automation, the importance of cybersecurity and compliance, and strategies for proving value to clients. Tim explains his journey from founding his first MSP in 2002 to building a consulting firm that helps MSPs grow and scale. He emphasizes the need for MSPs to build personal brands and leverage partnerships to succeed in an evolving industry. The episode provides actionable advice for MSPs looking to capitalize on technology trends and improve their business outcomes.

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Chapter Markers:

---

New Book Release:

I'm proud to announce the release of my new book, The Anthology of Cybersecurity Experts! This collection brings together 15 of the nation's top minds in cybersecurity, sharing real-world solutions to combat today's most pressing threats.

Whether you're an MSP, IT leader, or simply passionate about protecting your data, this book is packed with expert advice to help you stay secure and ahead of the curve.

Available now on Amazon!
https://a.co/d/f2NKASI

---

Sponsor Memo:

Since 2006, Kernan Consulting has been through over 30 transactions in mergers & acquisitions - and just this past year, we have been involved in six (6).

If you are interested in either buying, selling, or valuation information, please reach out.

There is alot of activity and you can be a part of it.

For more information, reach out at kernanconsulting.com

Overview:

In this episode of the SMB Community Podcast, hosts Amy and James discuss their upcoming travel plans and the busy start to 2026. They tackle a key listener question about how much to invest in training for IT teams, emphasizing the importance of continuous education and proposing strategies for incorporating both free and paid training within organizations. Additionally, they cover recent news in the tech industry, including Walmart's drone delivery expansion, layoffs in Kaseya, and the latest updates from companies like Ninja One, CrowdStrike, and others. The episode also touches on future technological predictions and top job listings for 2026.

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Chapter Markers:

---

New Book Release:

I'm proud to announce the release of my new book, The Anthology of Cybersecurity Experts! This collection brings together 15 of the nation's top minds in cybersecurity, sharing real-world solutions to combat today's most pressing threats.

Whether you're an MSP, IT leader, or simply passionate about protecting your data, this book is packed with expert advice to help you stay secure and ahead of the curve.

Available now on Amazon!
https://a.co/d/f2NKASI

---

Sponsor Memo:

Since 2006, Kernan Consulting has been through over 30 transactions in mergers & acquisitions - and just this past year, we have been involved in six (6).

If you are interested in either buying, selling, or valuation information, please reach out.

There is alot of activity and you can be a part of it.

For more information, reach out at kernanconsulting.com

Overview:

In this episode of the SMB Community Podcast, hosts James and Amy discuss the key challenges and opportunities MSPs (Managed Service Providers) will face in 2026. They emphasize the importance of AI integration, staff training, tool consolidation, and strategic partnerships. They also highlight the need for MSPs to focus on soft skills and personal customer interactions, as AI takes over more technical tasks. The episode concludes with positive news about U.S. productivity and an announcement about the acquisition of Small Biz Thoughts and IT Service Provider University by MSP Radio.

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Chapter Markers:

---

New Book Release:

I'm proud to announce the release of my new book, The Anthology of Cybersecurity Experts! This collection brings together 15 of the nation's top minds in cybersecurity, sharing real-world solutions to combat today's most pressing threats.

Whether you're an MSP, IT leader, or simply passionate about protecting your data, this book is packed with expert advice to help you stay secure and ahead of the curve.

Available now on Amazon!
https://a.co/d/f2NKASI

---

Sponsor Memo:

Since 2006, Kernan Consulting has been through over 30 transactions in mergers & acquisitions - and just this past year, we have been involved in six (6).

If you are interested in either buying, selling, or valuation information, please reach out.

There is alot of activity and you can be a part of it.

For more information, reach out at kernanconsulting.com

Overview:

In this episode of the SMB Community Podcast, hosts James Kernan and Amy Babinchak discuss various strategies for IT professionals and MSPs to monetize AI by 2026. The conversation begins with a recount of Amy's experience with extreme weather in Michigan and swiftly transitions into the main topic - how AI can be incorporated into IT services. They explore different approaches taken by participants in Amy's AI class, ranging from AI assessments and reporting, to integrating AI into grant writing and business operations. The hosts also touch on the recent news about Microsoft integrating Anthropic's Claude into their Copilot tools, enhancing security and privacy. The episode wraps up with a teaser for next week's discussion on challenges for 2026.

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Chapter Markers:

---

New Book Release:

I'm proud to announce the release of my new book, The Anthology of Cybersecurity Experts! This collection brings together 15 of the nation's top minds in cybersecurity, sharing real-world solutions to combat today's most pressing threats.

Whether you're an MSP, IT leader, or simply passionate about protecting your data, this book is packed with expert advice to help you stay secure and ahead of the curve.

Available now on Amazon!
https://a.co/d/f2NKASI

---

Sponsor Memo:

Since 2006, Kernan Consulting has been through over 30 transactions in mergers & acquisitions - and just this past year, we have been involved in six (6).

If you are interested in either buying, selling, or valuation information, please reach out.

There is alot of activity and you can be a part of it.

For more information, reach out at kernanconsulting.com

Overview:

In this episode of the SMB Community Podcast, hosts James Kernan and Amy Babinchak discuss the top opportunities for Managed Service Providers (MSPs) looking ahead to 2026. They focus on the importance of AI integration, data management, and the need for proper training, as well as compliance and governance issues. They also touch on the ongoing trends in mergers and acquisitions within the MSP industry. Additional topics include leveraging industry awards for marketing and the ongoing debate around cryptocurrency investments. The episode is full of actionable advice for MSPs aiming to stay ahead in a rapidly evolving industry.

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Chapter Markers:

---

New Book Release:

I'm proud to announce the release of my new book, The Anthology of Cybersecurity Experts! This collection brings together 15 of the nation's top minds in cybersecurity, sharing real-world solutions to combat today's most pressing threats.

Whether you're an MSP, IT leader, or simply passionate about protecting your data, this book is packed with expert advice to help you stay secure and ahead of the curve.

Available now on Amazon!
https://a.co/d/f2NKASI

---

Sponsor Memo:

Since 2006, Kernan Consulting has been through over 30 transactions in mergers & acquisitions - and just this past year, we have been involved in six (6).

If you are interested in either buying, selling, or valuation information, please reach out.

There is alot of activity and you can be a part of it.

For more information, reach out at kernanconsulting.com