• Quenching Thirst with Viral Marketing, The Liquid Death Strategy

  • Apr 30 2024
  • Duración: 28 m
  • Podcast
Quenching Thirst with Viral Marketing, The Liquid Death Strategy Por arte de portada

Quenching Thirst with Viral Marketing, The Liquid Death Strategy

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  • Resumen

  • Dive into the world of disruptive marketing with Oli Russell-Cowan, the mastermind behind Liquid Death’s cult branding, on this episode of Customers Who Click. Discover how authenticity, humor, and a solid understanding of your audience can transform even the simplest product into a viral sensation. From using Tony Hawk’s blood in skateboard artwork to creating music albums from hate comments, Liquid Death’s unique campaigns are not just about selling water; they're about capturing attention in an ad-saturated world. Tune in to learn how pushing boundaries can not only entertain but also build a fiercely loyal customer base.
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