Medical Spa Insider Podcast Por American Med Spa Association - AmSpa arte de portada

Medical Spa Insider

Medical Spa Insider

De: American Med Spa Association - AmSpa
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AmSpa Founder and CEO, Alex Thiersch, takes an in-depth look at today's aesthetic entrepreneurs and what makes them successful.All rights reserved Economía Enfermedades Físicas Gestión Gestión y Liderazgo Higiene y Vida Saludable Liderazgo
Episodios
  • Navigating Change in Aesthetic Marketing

    Navigating Change in Aesthetic Marketing
    Apr 1 2026
    How do you react to changes in the industry? In this episode of Medical Spa Insider, host Alex Thiersch interviews Max Baybak, co-founder of Influx Marketing, a leading agency in aesthetic marketing. They discuss the evolution of the aesthetic industry, the challenges faced by marketing agencies, and the impact of AI on marketing strategies. Max introduces Growth Stack, a new platform designed specifically for medical spas, emphasizing the importance of personalization and effective web design in today's digital landscape. The conversation highlights the need for agencies to adapt to changing technologies and the ongoing relevance of websites in marketing. Takeaways include:
    • Influx Marketing's history of specializing in marketing medical aesthetic
    • Why they focus on understanding the patient journey
    • Challenges and opportunities provided by developments in AI technology
    • The development of Growth Stack and how it allows for more personalized outreach
    • Business's need to stay competitive in a changing environment
    • A preview of the Medical Spa Show and Influx's involvement in the program
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    38 m
  • Beyond the Chatbot: Leveraging AI Employees with Podium

    Beyond the Chatbot: Leveraging AI Employees with Podium
    Mar 25 2026

    What good is AI if it doesn't know how to put your data to use?

    In this episode of Medical Spa Insider, host Alex Tiersch is joined by Dennis Steele, co-founder of Podium, to discuss the journey of building a tech giant rooted in the success of local businesses. From humble beginnings to becoming a vital tool for the aesthetic industry, Dennis shares insights into why staying close to the customer is the ultimate competitive advantage. The conversation dives into the evolution of the medical spa industry, the importance of streamlining the "in-store" experience, and how they design the Avery AI to bridge the gap between providers and patients. Whether you are a solo practitioner or scaling multiple locations, this episode offers a roadmap for using better communication to drive business growth. Discussion points include:

    • The beginning of Podium
    • Why the company works with med spas
    • Designing for the single-location vs an enterprise
    • The implementation of AI as an employee
    • How Podium's new operating system connects AI with data and purpose
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    44 m
  • The Business (and Science) of Beauty with Dr. Steve Dayan

    The Business (and Science) of Beauty with Dr. Steve Dayan
    Mar 18 2026

    Where does innovation come from?

    In this episode of Medical Spa Insider, host Alex Thiersch sits down with aesthetic industry luminary and renowned facial plastic surgeon, Dr. Steve Dayan. Dr. Dayan shares his unique perspective on the early days of the medical spa movement and how he helped pioneer the business and marketing tracks that are now staples of modern aesthetic conferences. They also preview Dr. Dayan's upcoming keynote presentation at the Medical Spa Show 2026. Discussion points include:

    • The Creative Power of Necessity

    • Industry Evolution

    • The Social and Neurological Aspects of Beauty

    • How the XOMD Skincare Brand Was Created

    • Respecting History
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    35 m
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