Navigating Change in Aesthetic Marketing

How do you react to changes in the industry? In this episode of Medical Spa Insider, host Alex Thiersch interviews Max Baybak, co-founder of Influx Marketing, a leading agency in aesthetic marketing. They discuss the evolution of the aesthetic industry, the challenges faced by marketing agencies, and the impact of AI on marketing strategies. Max introduces Growth Stack, a new platform designed specifically for medical spas, emphasizing the importance of personalization and effective web design in today's digital landscape. The conversation highlights the need for agencies to adapt to changing technologies and the ongoing relevance of websites in marketing. Takeaways include:

• Influx Marketing's history of specializing in marketing medical aesthetic
• Why they focus on understanding the patient journey
• Challenges and opportunities provided by developments in AI technology
• The development of Growth Stack and how it allows for more personalized outreach
• Business's need to stay competitive in a changing environment
• A preview of the Medical Spa Show and Influx's involvement in the program