Are you acting on data or just collecting it? In this episode of Medical Spa Insider, host Alex Tiersch is joined by Alex Lirtsman (CorralData) and Tyler Weinberg (Aviva Aesthetics) to explore how med spa owners can "hire" AI-driven data collaboration to achieve operational excellence. You’ll learn how Aviva Aesthetics utilized CorralData to move beyond fragmented spreadsheets and EMR silos, turning their scattered databases into a central source of truth. Their partnership acts as a case study for turning messy data into a strategic growth engine. Discussion points:

• Avoiding Data Fragmentation While Scaling
• Why Pivot to Automated Reporting
• Adding a Human Face to Data
• The Need to Include Data in Decision-Making
• The Definition of Data Hygiene

MSS is the biggest show of the year, every year. It's not easy to tame a beast of that size, but attendees will let you know that it is worth it.

This week, AmSpa founder Alex R. Thiersch, JD, sits down with AmSpa Director of Education Kirstie Jackson to preview what’s coming at Medical Spa Show 2026 (April 9–12 at Wynn Las Vegas)—and how the agenda is built to serve everyone from newcomers to advanced operators.

Kirstie breaks down how she uses data and problem-solving to sift through over 450 presentation submissions, the brand-new learning formats attendees have been asking for, and the can't miss learning opportunities—including an AI summit, our industry-defining cadaver course, and live injections making their debut at MSS.

For more information, visit https://www.medicalspashow.com/

Discussion Points Include

• The size and scope of the Medical Spa Show, spanning eight tracks of education

• How the AmSpa team creates an elevated immersive experience
• Creating a speaker lineup that balances the biggest names with exciting new voices
• New features of the MSS App that attendees will love
• A preview of the MSS agenda, from returning favorites to bold new topics including regenerative medicine and artificial intelligence
• Turning MSS into a four-day experience
• The exciting news about MSS featuring live injections

This week, AmSpa founder Alex R. Thiersch, JD, sits down with Lina Colleli, MSN, FNP-C, founder of Artmedica Aesthetics in Northern Virginia. Lina shares her journey from fashion and beauty into aesthetic medicine, what it has been like launching her own medical spa, and why she believes the pretreatment consultation is one of the most overlooked yet powerful tools in the industry. She breaks down her signature approach to building trust, educating patients, and creating treatment plans that drive both satisfaction and retention. Lina also reflects on social media’s role in her rapid growth, the realities of business ownership, and her long-term vision for teaching and empowering the next generation of injectors.

Key Moments in the Conversation

• Lina’s background and journey from fashion editing and freelance makeup artistry to aesthetic medicine;
• What inspired her to open ArtMedica Aesthetics and the emotions of launching the practice;
• The surprising challenges of business ownership, including inventory management and onboarding staff;
• How social media built her patient base and continues to drive 90 percent of new inquiries;
• Why the pretreatment consult is an essential yet undervalued aspect of patient care;
• How she structures a consult to uncover true concerns, educate clearly, and build long-term trust;
• Strategies for setting expectations, discussing pricing, and guiding patients without feeling sales focused;
• Navigating patient information overload from social media and correcting misconceptions with biology and science;
• Managing a four to five month waitlist and her plans to grow a clinical team to better serve patients;
• Her long-term goal of building an educational academy and stepping into a larger teaching role;
• What she is looking forward to at Medical Spa Show 2026.

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This week, AmSpa founder Alex R. Thiersch, JD, speaks with Jennifer Orechwa, founder and CEO of Salt Marketing, a boutique agency helping medical spas and aesthetic practices turn their story into strategy. Orechwa shares why Salt Marketing chose to focus on aesthetics, how StoryBrand became her go-to approach (she’s a certified coach!), and the proven strategies med spas need to build with authenticity. Listen to learn:

• The five-part framework for a marketing system that attracts, converts and scales;
• How StoryBrand positions the patient as the hero, and why that matters;
• Common marketing mistakes med spas make and how to fix them;
• Affordable resources for small med spa or solo practitioners;
• AI and how to keep your brand authenticity as you grow.

Find more insights at saltmarketing.co and check out the Worth Your Salt podcast.

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The male aesthetic market is growing, so we spoke to the expert to find out how to get them in your med spa’s door. This week, AmSpa founder Alex R. Thiersch, JD, sits down with Terrence Keaney, MD, board-certified dermatologist, co-founder of SkinDC, and clinical associate professor at George Washington University, to explore what drives men into aesthetic practices and how providers can meet their unique needs. From seasonality trends and internal marketing strategies to the impact of GLP-1 medications and the rise of hair restoration, Dr. Keaney shares data-driven insights and practical tips for attracting and retaining male patients while delivering natural, confidence-boosting results. Listen for insights on:

• Why men remain an underappreciated demographic and how to change that;
• The treatments men want most: neurotoxins, jawline contouring, and hair restoration;
• How internal marketing and re-consults increase male patient engagement;
• The role of social media and word-of-mouth in influencing men’s decisions;
• Addressing fears of “looking unnatural” and combating filler misinformation;
• GLP-1 users: five aesthetic concerns and how to treat them;
• Why regenerative medicine is the next frontier in aesthetics.

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Adding longevity services doesn’t have to mean massive overhead. In this episode, AmSpa founder Alex R. Thiersch, JD, talks with Jaclyn Kawwas, Head of Commercial at Peak Health, about how her team built a platform that makes launching or expanding longevity medicine simple and profitable for aesthetic practices. Learn how Peak combines personalized protocols with advanced diagnostics, including comprehensive lab panels and imaging to metabolic monitoring, wearables, and performance testing. This conversation covers:

• Kawwas' career path and why she pivoted to longevity health;
• What “longevity medicine” means and how it differs from functional medicine;
• The biggest barriers for patients and providers in accessing longevity care;
• How Peak Health’s infrastructure and telemedicine platform work for med spas;
• Practical steps to launch longevity services without heavy investment;
• Driving revenue and retention while expanding your audience; and
• Marketing support and early access partnership opportunities.

Learn more and apply for early access at getpeakhealth.com. --

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“How can you make sure that you feel as good about your face as you do about your body?” AmSpa founder Alex R. Thiersch, JD, sits down with Tara Capalbo, MBA, General Manager and VP, Head of U.S. Aesthetics at Galderma, for a live conversation at AmSpa headquarters.

They talk about how millions of GLP‑1 users are reshaping aesthetic patient demand, Galderma’s phase IV clinical study on facial changes after medication-driven weight loss, and the new Sculpt & Lift injection paradigm designed to help patients restore their appearance with natural-looking results. Listen for insights on:

• Her transition from pharma and first six months leading U.S. Aesthetics at Galderma;
• The GLP‑1 phenomenon, declining visit frequency among traditional aesthetic patients, and why Galderma invested early in a phase IV study;
• What the research found about “Ozempic face,” facial volume loss, and skin laxity, and new restorative combination treatment options with Sculptra and Restylane;
• Expert consensus on when to start treatment during the weight-loss journey and how to package care with share-of-wallet in mind;
• Launching a direct-to-consumer campaign that reframes filler language for patient confidence;
• Provider tools: in-office pamphlets and digital assets to bring up aesthetics earlier in the patient journey;
• What’s next at Galderma: 2026 launches, GAIN training, and global trends.

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Are missed calls and slow responses costing your med spa business? In this episode of Medical Spa Insider, AmSpa founder Alex R. Thiersch, JD, speaks with Yan Lee, Head of Sales and Partnerships at Zidy, an AI-powered communication platform designed to help aesthetic practices book more appointments, increase Google reviews, and streamline client communication. Lee shares how Zidy consolidates messages from text, phone, social media, and web chat into one intuitive dashboard, enabling med spas to respond faster, schedule appointments after hours, and attract more clients. Listen to learn:

• How Zidy started in real estate and evolved to serve med spas.
• Why AI phone answering can boost revenue for small practices that miss calls during treatments.
• How Zidy’s unified inbox improves response times and client satisfaction.
• Why Google reviews matter for search visibility—and how Zidy automates requests.
• How a California med spa tripled reviews and booked extra appointments after hours using Zidy.
• Pricing options, AmSpa member discounts, and what’s next for AI in aesthetics.

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